Jump to content

Featured News

  • entries
  • comments
  • views

Contributors to this blog

Linden Lab's New CEO

BK Linden


I’m happy to announce some very exciting news today: Rod Humble is Linden Lab’s new CEO. Our press release is here. You’ll hear from Rod himself after he starts in mid-January, but in the meantime, we wanted to share a brief introduction.

Rod has an impressive depth of experience in developing and leading fun, immersive entertainment experiences that have been great successes. As a 20-year veteran of game development, he’s worked on more than 200 games, and last year, the gaming magazine Edge named him #2 on their annual list of Hot 100 Game Developers. Rod is coming to Linden Lab from Electronic Arts, where he was Executive Vice President and led EA Play, including the best-selling PC game franchise of all time, The Sims. Prior to EA, he was a VP of Product Development at Sony Online Entertainment, where he led the EverQuest Studio.

Rod has a deep appreciation for what makes Second Life special. He’s already been exploring and experimenting inworld to familiarize himself with the pluses and minuses of our product and the successes and challenges faced by our Residents. He’ll officially start at the Lab in mid-January, and I’m excited for us to begin 2011 with fresh perspective, renewed energy, and creativity.

To give you a sense for Rod’s creativity, personality, and perspective, here are few links to his personal creations and a couple of press interviews he’s given:

Art games Rod has created in his ‘spare’ time:

Press interviews with Rod:

Happy holidays to you all from Linden Lab! We wish everyone a very happy and prosperous new year -- it’s going to be a great one for Second Life!

Rod's bio:

Rod Humble is Chief Executive Officer at Linden Lab, and he leads the company’s strategy and the development of Second Life. Humble’s 20-year career in the game development industry has included work on more than 200 games. He joined Linden Lab from Electronic Arts, where, in his role as Executive Vice President, he led the EA Play label, which includes the best-selling PC game franchise of all time, The Sims. In 2009, he was ranked #2 on the annual list of the Hot 100 Game Developers from gaming publication Edge. Prior to his work at Electronic Arts, Humble served as Vice President of Product Development at Sony Online Entertainment for the massively multiplayer online game (MMOG) EverQuest.


Recommended Comments

i agree.. speaking as an unpaying member. i have been here since 2006, i am an active member of second life, i have a store with my partner and enjoy all that second life has to offer. i do not have the money to afford a premium account, i enjoy second life because i do not have to pay a fee to enjoy it.

Link to comment

So for the sake of arguement, it would be safe to say your really not a stakeholder in the common good. You can come and enjoy everything but you don't really contribute to the going concern?

Link to comment

You do not have the money to afford a premium account? All $6USD/month on a yearly membership? But you can spring for a broadband connection?

Link to comment

I know right Galileo.  On the flip side of that same "issue" of non paying residents.  I personally sold off my islands, my land and downgraded to FREE.  I rented a parcel from another land owner to put my Xstreet (or what ever the hell they are calling it this week) box on, and nothing more.  I do not contribute to SL as I once did and tbh I am perfectly content and proud of that decision.   Only for so long can I put up with the BS decisions of LL and pay them for the privilage.  The final straw for me was the merging of the grids.  That one final promiss broken from LL ended every bit of respect I had for their company.

EA management;

I see a future full of LL monopoly and only those things considered G rated will be allowed on the grid.  Frankly I say "!@#$ that" and "!@#$ them".

I am perfectly happy on an OS sim with all it's problems I do not have a band of dictators running the show,  and I can live happily with that too.

LL ruined the grid and EA management will only add to the dull scene that is now SL.

Good luck with that.

Link to comment

i do not have stable income in real life due to the lack of good jobs in my area and having to take care of my mother who had a stroke. i do not pay for my broadband connection, it is provided by a family member who wanted to make sure my mother and i were able to stay in touch with loved ones. so no i cannot afford the lump sum of a yearly subscription, nor can i afford the monthly fee. second life is pretty much the only escape i have.

Link to comment

Welcome Rod.

As you are well aware, SL is at a crossroads not of it's own choosing. The economy has effected SL as much as it has RL. But to us entrenched members of the SL community, we remain intriqued and excited over what SL has become and the potential it could bring in future.

My little wish list that would breath a bit of extra reality and usability are few, so please accept these into the myriad comments you recieve daily:

1. Allow for a true off-line management of inventory. Most participants end up with inventories which require excessive in-world time to manage. And in-world time should be used for participatipon, not administration.

2. Embrace and offer support to alternate interface devices (joy sticks, Wii chucks, scetch pads,etc). The keyboard/mouse is here to stay, but the flexability and usability of input must be expanded.

3. Develop a "temp-prim" rezzable interface between SL and the Marketplace. Imagine if I could click on a vendor, and have a sales viewer rez in my SL living room, where I could shop with friends in the comfort of my SL home.

4. Allow for a "temp-prim" pseudo-Avatar. Upon logging from SL, if desired, a temp Avi could remain where you were. Again, imagine, lying in bed, or sitting on the couch and when you leave, your temp-Avi is there. I can see this as a real plus for increasing the reality of the experience. I might logg-in, but my partner is "sleeping." Still there in form. And when they return to SL, they would awaken in the same place they left...awake and enter the SL world again.

All in all... SL is AMAZING!!!

I look forward to you leadership moving SL to even greater heights.

Welcome aboard.


Link to comment

Welcome Rod to second life...I know the Sims so well and was a founder in TSO....loved them both and

hope you enjoy second like as much as we do...hope to see you on the grid....getting to know some of the

"Hot" spots.   HoneyBabee Duport aka Granny Gump (TSO)

Link to comment

Hey Rod ! What's up with your mind, dude ! This is a sinking ship !

No matter how bad ass you are...you are very late !! sorry to tell ya !

Link to comment


Addressing "the culture of Linden arrogance" that has (real or just percieved) been established.


^^  THIS!

As arrogant and disconnected as the culture of this company is, you would think they had actually accomplished something meaningful in the past 7 years beyond bare survival.

What keeps me in world is my friends and the chance to create stuff I couldn't otherwise create, but the platform on which I'm creating has improved only infinitesimally since I first rezzed a prim.

So you have quite a cultural shift to accomplish there, Mr. Humble.   It will be interesting for us and for you! 

I truly do wish you tons of luck and success.   I still have a dream for what this global community can be, and I still long to see it happen.   Count me as an occasionally frustrated but nevertheless gung ho booster.

Link to comment

So for the sake of arguement, it would be safe to say your really not a stakeholder in the common good. You can come and enjoy everything but you don't really contribute to the going concern?

First of all, can we just agree that we disagree? You think 'unpayers' are slackers and irrelevent and I don't. But in short, no, for the sake of argument it would not be safe to say what you do.

For Rod's sake I will respond to your accusations. As an 'unpayer' I don't "contribute to the going concern;" (LOL) I contribute to the SL economy by paying tier on my parcel, holding a job, purchasing items including clothes, building materials, and household items as well as tipping djs, instructors, and other services.

I care about the success of the 'common good'. I want this community I have grown to love (despite the idiots that inevitably exist here) to succeed. I would like to help retain new residents and grow the population and therefore the economy. I want my premium brothers and sisters to have their issues resolved. I want griefing, copybotting, and disruptive negative forces ridden from the grid just like you do. What I don't need or want to do is justify why I am not paying for a premium account. It's irrelevant.

I hope that LL gets *accurate* statistics and demographics of Basic account members as well as track new residents for a period of time to see if they become premium members. I have several ideas about how to retain membership - I used to do this for a living. The first 30 - 60 days (at least in my industry) are critical and from what I've observed there are a heck of a lot of new residents just hanging around not knowing where to go. Who would want to pay for that?

My apologies to everyone else for having to suffer this idiotic debate.

Link to comment

Hello, Rod:

Welcome to your new job.

Before you get too comfortable I ask only two things.

Please remember that many of us "veterans," have been residents of Second Life before you even knew it existed, and that without us adult veterans, who financed and built this world, it probably would have collapsed long ago; hence, you'd have no sweet new job.

The second thing i ask is you re-evaluate Linden decission to allow children in Second Life.


thank you.

Link to comment

Since no one is reading this anyway, I suppose it doesn't matter if I say this:

Yo Rod.  What'ja do to Joe Miller?

Looks like we're down to 4 execs at LL again, folks.  Maybe Mr. Humble will be bringing along a whole new gang when he shows up.  Let's hope they're not TOO shiny, and that they actually know how to get things - really, almost anything, the list of potential improvements is immense - done.

Link to comment

Hi Rod.


Secondlife is like a Cross between the matrix, and Legoes..



The Building,scripting,Meeting Other people is wht makes it awesome.

Each person has put their Heart and Souls into Secondlife.


The one thing that makes SL stand out above all other "games" is that..
if somehing doesnt exist yet.  you can make it yourself !


You have no Goal in SL. like in other games.
But its like "Google Search" very boring unless you know where to seek.

I advice you to embark in a travel in secondlife with an open mind.
Make an Alt..

Go to Gorean sims, Go in other Roleplay settings. like JEDI sims, running around with a lightsabre.

Go to Mermaid sims.


Go to Cola sims , Dcs2 sims..


Vampire sims.
Werewolf sims


Or just go and play a game of chess.

Build your own aeroplane.
Fly around in the sky.
Dont let the lagg bother you.

Let the endless posibilitys feed you.

Let it seep trough your vains.the posibilities, the endless posibilities.

Link to comment

Basic members. 80% of that population are alts for accounts that already exist as paying or unpaying members. The fasted and esiest way to get rid of them is to not allow a basic member to have retained inventory or rez an object anywhere but an SL sanbox.  No inventory, lower storage demand on the servers. No ability to rez anywhere and there is less debris scattered all across the grid and malicious scripted objects that take down sims drop by 90%. The simple truth is, and SL can verify this, if you are not a paying account with 30 days of coming here, you never will be.

--posted by galileo M

That attitude sir is the biggest danger to the survival of Second Life...more than any other..and it's flat out WRONG on all counts. Rod I hope you don't listen to people like this.

Link to comment

I agree wholeheartedly with you Prok, we need all these things.

A warm welcome to you, Mr. Humble. May you stay humble and true, listen to the residents, and keep the heart and soul that is SL burning brightly. We, the oldtimers, have wished for someone like you to come to our world for such a long time. We hope you share the same visionary as our dear Philip Rosedale, and continue to improve and guide SL in a direction we can all be proud. I do not speak for all, but from reading the posts above, I can see I am not alone in my hope that SL will prosper and continue to be a creative, innovative and diverse world for many years to come. Thank you for bringing us this sign of hope in what has been a dark year (and more) for many of us.

Hoping you, the team at LL, and all residents had a Merry Christmas, and have a safe and Happy New Year!!


PS. editting to add: I just wanted to say I downloaded The Marriage and Stars Over Half Moon Bay, and I like them very much. I tried to play Last Thoughts of the Aurochs and, despite having the latest Java, it would not allow me to play. I read all the documentation on all three games, and I am very impressed. I hope others enjoy and appreciate the concepts as much as I do. Well done!

Link to comment

The man is the CEO of a corporation.  He is charged with the fiduciary responsibility to maintain and improve the company as a going concern.   LL is in business to extract cash from people in exchange for access to and file storage in a specialized server environment. This business does not and can not serve all consumers. These are the cold hard facts of the business model.  His first order of business will be to determine where all the current employee man-hours are being allocated, partitioned by function, and how much they contribute to top line revenue. He will ascertain how much each of these functions cost and determine if they are revenue positive/nuetral/negative. Simultaneously, he will try to determine what is the per citizen cost of access and maintenance to the system.  He will have the population re-profiled by system resource usage and cost.  Once all the facts are in it will only be a matter of time before there are changes to reduce costs in the functions. This includes both man-hours and hardware requirements. It should be noted that this will also serve to reduce the aggravation level the employees deal with in citizens who do not or can not resolve issues themselves.   Incentives to migrate those accounts that are revenue negative to revenvue positive will be established. Those accounts that can not or do not respond to the incentives will most likely be eliminated.  What does this mean on Main Street of Second Life? New accounts will be stripped down limited usage basic avatars without storage capability.They will have a more limited access to functions and and locations on the grid. There experience will be more controlled and but more specifically geared toward demonstrating what is possible within SL. Look for it to be more geared toward migrating visitors to premium account status and on to grid wide access, object creation and retention and social assimilation.   Existing accounts that are revenue positive will see no changes other than a lot fewer unwanted guests and objects appearing on your land. Improvements to customer service will emerge as the service noise level will be a significantly reduced.  Those accounts that elect to leave premium level status for basic level will need to determine if they really want to delete the objects in their inventory. This will be a significant economic and social issue and an individual conundrum. If I really want to leave, do I delete everything I created or do I donate it as full perm objects to a freebie shop some where?  In SL, like RL, the more things change, the more they remain the same.

Link to comment

Galileo your vision of changes scares me. It's very unfair and I hope doesn't happen.

indeed. i'm glad people like him aren't in charge of things.

Link to comment

Its completely fair. If you don't think so then spend the money to set up a server and give me unlimted access to it and let me store anything I want on it. BTW, I am going to birch about the lag because you bought a crappy computer, you never immediately fix things that go wrong and when you change something I am not able to tell you how its going to be. Oh! Also, I am never going to pay you a cent and I am going to go to your blog and tell everyone what a crappy job you do and i will threaten to go some where else but never will. Let's see how long you keep it up.


Get real! Hide under the bned if your scared.

Link to comment

That attitude sir is the biggest danger to the survival of Second Life...more than any other..and it's flat out WRONG on all counts. Rod I hope you don't listen to people like this.

He may be a litle extreme but I see the point.

The biggest danger to the survival of Second Life was the day they decided to let unverified anoymous accounts to be created at will, the floodgate is still open, it allows Griefing, Scamming, Copybotting and Massbotting to happen on an unlimited scale, it ruined Camping and Traffic. There should be some limitations to unverified accounts, even if PIOF was verification it would deter the casual griefers. I don't think unverified accounts should be able to sell or transfer items to other avatars.

Surely a US$5 purchase isn't a big ask for 10 years entertainment. Most people will come up with the cash pretty quick if they really wanted a full permissions account. Sure they may have to give up a couple of drinks or a few cigarettes, or have a sandwich instead of pizza but they will recover.

Unverified accounts cause a lot of issues in SL and suprise, suprise, all the nothing done about it has had no effect. It's a privledge to login to a VW's servers not a right.

Link to comment

  • Create New...