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NFL Alumni Association Virtual Experience (NFLAVX) Debuts in Second Life

Linden Lab


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Just in time for the big game! The NFL Alumni Association has established an all-new presence in Second Life that includes a massive multi-region virtual stadium that will be used for several live events including concerts, player appearances and charitable initiatives.

“Sports fans from around the world can hang out, chat and attend events together in Second Life across thousands of immersive virtual world experiences including this all-new virtual stadium built exclusively for this event,” says Linden Lab CEO Ebbe Altberg.  

To kick off the opening of the new virtual stadium, several members of the Second Life music community are performing at virtual halftime shows as part of a multi-day charity event  “Madden “The Yard” Celebrity Challenge.” The event airs daily at noon through Saturday on ESTV, a 24-7 live linear video channel dedicated to esports that is available across multiple streaming outlets including Roku Channel, Amazon Fire TV and social channels. The stream can also be viewed daily inworld on a huge circular video screen located at the center of the virtual stadium. Participating musicians playing inworld include Sassy Nitely, Marqs DeSade, Toxie, JLively, and Van Star.



Future expansions planned for the NFL Alumni Association project include a virtual museum exhibition later in 2021.

Learn more on the official NFL Alumni Association website and be sure to also check out ESTV on YouTube.

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