From the blog "Featured News"

Sharpen your quill! Get your wits about you! We are happy to declare the Last Names contest is officially open.  What contest, you say? What name changes?  We will make Name Changes available to Premium account holders in early 2020.  It will be possible to change First Name, Last Name, or both. There will be a one-time fee per Name Change. Just like in the olden times, First Name will be freeform, Last Name will be from a list - and here is where this contest comes in: we want your he