From the blog "Featured News"

‘Tis the season to be jolly - and what could be more jolly than a ton of new gifts? From now through most of December, we will be giving away some goodies for everyone. We introduced the Swaginator this last summer during SL15B, and now we’re bringing it back, better than ever, with 5 weeks of gifts - starting today! Each gift will only be available for one week, so you’re going to want to make sure you do not miss out on any week! How to get started: Follow the first clue (below