The Second Life economy remained consistent in Q2 2011. The highlights were strong growth in registrations, a steady Linden $ exchange rate with slight appreciation, and continued growth in Linden $’s held by customers –with most other key metrics within 1-2% of recent quarters.
For a definition of the metrics in this post, please see this wiki page. Click on each image below to see a larger version.
DAILY COMPLETED REGISTRATIONS
With the addition of Basic and Advanced viewer modes, plus an improved new user registration flow in early Q2, there was a sharp uptick in registrations that continued throughout the quarter. Q2 averaged 27.9% more completed registrations per day than Q1.
AVERAGE MONTHLY UNIQUE LOGGED-IN USERS
Average monthly logged-in users for Q2 increased 2.8% from Q1 2011. This chart is more comparable to industry standards for reporting size of customer base and will replace previous measures based on user repeat logins or time active.
AVERAGE MONTHLY ECONOMIC PARTICIPANTS
Active economic participants were within 1% of last quarter.
AVERAGE EXCHANGE RATE
The exchange rate remains very consistent and strengthening slightly with a 0.4% appreciation in the L$ over Q1 and a 4.3% appreciation in the L$ over the same quarter last year.
*Note that the exchange rate is expressed in L$/USD, meaning larger numbers represent a lower L$ value and smaller numbers represent a higher L$ value. The average rate is calculated by dividing the total L$ exchanged through the LindeX by the total US$ exchanged through the LindeX in the quarter.
Money supply grew by 2.2% in Q2 from the prior quarter and 15.8% year over year, bringing the equivalent US$ value of all customer-held L$ to US$30 million.
*Note: From time to time we will change our reporting in order to provide the most relevant and accurate summary information for the use of merchants, landowners, content creators, and other participants in the Second Life economy. Q2 2011 is an estimate calculated based on different methodology versus previous quarters.
Q2 LindeX volume declined 2.7% to US$30.6 million in line with seasonality. This is a strong 4.4% increase over the same quarter last year.
WEB MERCHANDISE SALES VOLUME
The volume of web merchandise sales grew by 4.9%when compared to Q1 2011 and by 38.1% when compared to Q2 2010.
World size remained consistent with last quarter at just over two thousand square kilometers.