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SL21B Shop & Hop Applications Now Open for Merchants!

Linden Lab



Save the date! On June 23rd, Second Life will be turning 21! The 21st annual Second Life birthday celebration (SL21B) will be held from June 21st through July 21st. Get ready for a month of fun-filled days of live music, performances, shopping, and amazing community exhibits!

This year’s Birthday theme is Elements. This theme invites us to explore the fundamental components that make up our vast virtual landscape and the diverse communities within it. From the fiery passion of creators and artists to the fluid adaptability of our social environments, from the solid bonds within our communities to the fresh breezes of innovation that propel us forward, "Elements" is a celebration of the core forces that shape our experiences in Second Life.

The SL21B Shop & Hop event is the official multi-region shopping event of the 21st annual Second Life birthday celebration. This event brings together many of the top merchants across SL for exclusive items and discounts on some of the best creations in Second Life.

This year again we are offering two types of Shop & Hop regions, Moderate rated regions and Adult rated regions. 

Are you a merchant or creator who wants to participate? If so, then please fill out this form by May 12th. We will be filling in stores as we receive applications so please apply sooner rather than later.

Some important details for participating merchants:

  • The set-up for participating merchants will be held June 7-10 and all participating merchants are required to have at least a 20% discount on all items.
  • All merchants must provide a new and exclusive, for the duration of the event, non-group gift.


Follow our blog and sign up for our weekly emails for more upcoming information about the SL21B celebrations starting in June!

Shop & Hop Application - Applications close on May 12th, 2024
Performer Application - Applications close on May 31st, 2024 (Announcement)
Volunteer Application - Applications close on May 12th, 2024 (Announcement)
Exhibitors Application - Applications close on May 12th, 2024 (Announcement)

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