Since emerging onto the scene in 2016, Eli Brown has effortlessly cemented his status as an artist of distinction, and a mainstay in the House & Electronic music genre, gaining fans globally in territories such as the USA, Canada, Brazil, and party capital of the world, Ibiza. With his visceral club energy, and affinity to experimentation, as well discovering new and unique ways to make the world of electronic music more innovative – Eli’s collaboration with the Internet’s pioneering virtual world, Second Life, and Sam Wiehl are a perfect combination, and encapsulate the connection that music and technology have; ensuring fans no longer just feel as though they are consumers of music, but also get to participate and immerse themselves into it too.

With the launch of “Club Arcane” in Second Life the new interactive project literally puts listeners inside an all-new metaverse music video. The elaborate experience, which is set to an exclusive mashup mix of Brown’s “Killer,” “Trouble,” and “Send Help” singles takes participants through a musical “dark ride” adventure filled with ominous alleys, dancing bots, and a neon-lit nightclub bursting with hidden surprises at every turn.

Speaking on the immersive experience, Eli says: “I’m beyond excited to unveil Club Arcane with Second Life, one of the world's first, truly immersive online club experiences. We’ve been working hard on this concept for what feels like an eternity, carefully curating an online experience that feels representative of my overall brand but, more importantly, my live show personified in the digital space. Expect dark visuals, industrial club spaces and exclusive music & sets from myself and other artists I admire”.

The design and build were made in collaboration with artist Sam Wiehl, who directed the video and built the virtual club environment for Eli’s ‘Killer’ release. Key visual elements from the original music video are integrated into the interactive version, which allows participants to ride solo or with friends.

Teleport to Club Arcane in Second Life:

Club Arcane - Eli Brown Experience

Step inside for a dark and immersive journey through a world of Eli Brown's own making. Lose yourself in a visceral display of sinister melodies and foreboding visuals, forever building in tempo and energy. More info at second.life/elibrown

Visit in Second Life

Video production by Vrutega