As featured in Vogue today, designer Jonathan Simkhai has partnered with metaverse developer Everyrealm and metaverse production house Blueberry Entertainment to produce an exciting new Metaverse Fashion Week event inside Second Life - and you are invited!

Second Life community members can be among the first to preview all-new exclusive spring 2022 collections this week by attending any of the several runway shows scheduled throughout this week. 

Check out this video sneak peek of what to expect on the runway. Video Production by Vrutega. Music by Maison Labtonic.

Timed to coincide with New York Fashion Week (NYFW), Metaverse Fashion Week is designed to mirror Simkhai’s new 2022 collection revealed this week at NYFW. The Second Life fashion show features digital versions of select pieces from Jonathan Simkhai’s 2022 Fall/Winter collection. 
 
"We firmly believe that digital fashion is the future of fashion. It allows people to express themselves freely in the metaverse,” said Mishi McDuff, CEO and Founder of virtual fashion brand Blueberry Entertainment. “We know digital fashion is more sustainable, more accessible, and allows for limitless creativity without the constraints of the physical world. Having the honor to work with Jonathan Simkhai to bring his collection to the metaverse represents a huge step forward for the virtual fashion industry.”
 
In addition to coverage in Vogue, today’s reveal has generated additional news in several fashion magazines and technology news outlets including British GLAMOUR, Mobile Marketing, and the Fashion Network.

Check out the collections for yourself at one of the many inworld runway shows scheduled this week.

Metaverse Fashion Week 2022

Metaverse Fashion Week 2022, an event produced by Everyrealm and Blueberry, features the designs of Jonathan Simkhai. Watch the runway show on February 17th or 18th at 1pm, 2pm, 3pm, or 4pm PT.

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