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Linden Lab

Hello Second Life Residents!

Please be aware that we've updated our privacy policy to respond to recent changes in privacy law, particularly the California Consumer Privacy Act.  The updated policy is posted here. As always, we encourage our residents to take this opportunity to review the policy and familiarize themselves with the contents therein.

Thank you. 

Linden Lab

LabGab-Episode17-Instagram.jpg

Lab Gab is a live streaming show that showcases events, destinations, and different talents across Second Life. 

Join our host, Strawberry Linden, as she speaks with Lucagrabacr Resident. Luca is a longtime Resident who is also a very talented machinima artist. One of her latest videos beautifully showcases Second Life’s true potential in 2020, watch it on her YouTube channel.

Tune in on Friday, March 13th at 10am PT/SLT. Watch us live on YouTube, Facebook, Mixer, or Periscope!

For full episodes of Lab Gab, click over to the Lab Gab YouTube Playlist

Linden Lab

Crazy Dragona in Second Life pays homage to a historic nightclub in Krakow, Poland that was known for its unhinged debauchery and infamous clientele during the days of Soviet rule. It opened in 1989 just as the Berlin Wall came down, and the club features a unique and unusual interior filled with wall-wall-red carpets and sickly green lighting. 

The nightclub itself truly was underground in more ways than one, as it was located under a car park of the Forum hotel, built in the so-called “brutalist” style of architecture. In Second Life, the masterminds behind this recreation are Frenchbloke Vanmoer, Beev Fallen, and Martin Ren.

Here’s a description of the technical accomplishments in their own words:

“The build at present has four cube-mapped environmental projection spaces, Beev's incredibly clever lighting system and Beev's amazing refractive vodka bottle.  It also has more lights than most sims and breaks the six (eight if you count sun and moon) light limit before everything goes a bit odd so if you wonder why your alphas are glowing and your hair looks a bit weird then don't blame us. 

We were lucky to find the blueprints (after Yandex searching in poorly-translated Polish) which prompted a complete almost 1:1 scale build which is proving annoying to some avatar giants who can't get past some doors.

The build itself uses a mix of prim and mesh, textures range in size from some 128x128 normals going all the way up to texture layers imported at 4096 x 4096 which was the only way you could see the hairs on the carpet and read the text clearly on the beermats (16 of them on one texture). The magic of SL compresses them to 1024 x 1024 so fear not texture lag police. The texturing is optimized by recycling of materials whenever possible and getting rid of any that had no real purpose and could be replaced by some already used. It was built in a no-light Windlight (it has no windows and is underneath a hotel so sun and moon don't really come into it )  and needs advanced lighting on and preferably shadows off.” 

You can learn more about Crazy Dragona on its official Facebook and Flickr pages, but we encourage you to also check it out for yourself inworld in Second Life.

CREDITS:
Video production by Draxtor Despres

Strawberry Linden

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Each week, the Second Life Destination Guide editorial team reviews dozens of new locations and events worth exploring. With all those beautiful destinations to check out, we thought we’d highlight a few of the entries that stood out to the editorial team. So in no particular order, here are a few locations on the Destination Guide that we recommend checking out this week:

Sunday, March 8th, 2020 is International Women's Day and the Confederation of Democratic Simulators (CDS) in Second Life is holding an all-day event, visit if you can!

 

 

 

HullabaZoo is a new annual event that is all about animals and is raising money for The Jane Goodall Institute. The event starts on March 10th! (Please note that the region is closed right now, it will be open to the public on March 10th.) 

Got a spot that you’d like listed in the Destination Guide? Make sure to drop us a note at editor@lindenlab.com or submit your spot via web form.

Connect with Second Life at the following links:
CommunityInstagram | Facebook | Twitter | YouTube | Flickr Account | Flickr Group | Pinterest | Tumblr | Plurk

Brett Linden

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We’ve gotten quite a few questions lately about how we market Second Life to potential new residents. Insight into our current and future marketing strategies is important because it provides a glimpse into our efforts to help grow the Second Life population and economy as it enters its 17th year of operations. That’s why our current Marketing team has been working hard over the past year to sharpen our growth initiatives with more efficient and targeted campaigns that reach across many paid, organic and social channels. Keep reading to learn what we’re doing now and in the near future - we’ll be discussing our plans in even more detail this Friday on the live video stream of our weekly “Lab Gab” program (found on YouTube, Facebook, Mixer and Twitter).

PAID/PERFORMANCE MARKETING

On the paid/performance marketing front, we modernized our acquisition efforts last year by putting into place the use of new technologies that allow us to more precisely target new users across numerous themes, communities and genres. As part of this effort, we’ve identified a few dozen strategically-relevant, high-impact community segments and themes -- all of which now have new related display, search and video ad content served against specific matched keyword inquiries and sites. Some ads are also served across social media to those with social profiles that express an interest in some or all of our targeted themes. That means that you might see new sci-fi roleplaying ads appearing on some sci-fi fan sites, social media pages, or new romance ads on long-distance relationship forums - the list goes on…

In many cases, Second Life ads are also set up as multivariate tests that help us determine which combination of images, text, and call-to-actions perform the strongest for click-through rates and retention. So, some ads may look identical except for one variation in text or imagery as we test and learn which combinations convert best. Among the themes with high traffic volume and interest among potential new residents are those that involve fashion and/or avatar customization, identity exploration, fun socialization and chat (“meet new friends,” etc.) and several specific roleplaying communities (with many campaigns going deep into specific areas such as maternity, fantasy, sci-fi and vampire themes). One consistently high-volume (but often polarizing) theme is “romance” as these ads tend to have high click-through rates that ultimately bring a large number of new people into Second Life. However, SL is so much more than a place where you might meet or hook up with a potential partner - so we aim to balance out the overall portfolio with a range of themes across the overall marketing mix. Striking the right balance with a combination of heart and science in our ad creatives is a key concern and goal. 

DISPLAY AD CAMPAIGN EXAMPLES

While we have hundreds of ads in rotation at the moment, here are a few examples of some of our more recent ads that are performing particularly well for click-through and conversion rates across multiple languages:

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To be clear, we don’t want to limit our messaging just to those themes that get the most clicks - that doesn’t do justice to the true creativity and diversity of the Second Life community, culture, and overall experience. That’s why our overall ad strategy includes campaigns that aim to appeal to a more diverse mix of users (even if those themes have a lower volume of potential new users). In fact, some of the most successful retention rates we see come from campaigns with smaller and niche themes. 

Further, some communities tend to spend more L$ than others and/or login more often and for longer periods of time. Among the most promising new and forthcoming campaigns are those targeting themes that better explore issues of identity formation and creative freedom of expression. In particular, we are looking to expand our campaign efforts to further embrace the furry/anthro, tiny, creator and LGBTQ+ communities. If you think we’re missing the boat on any specific themes or communities and/or have a question about our segmentation content strategy, then please give us your feedback and we may address your comments in this Friday’s “Lab Gab.”

VIDEO ADS

One of the newer areas of focus in our marketing is the use of paid video advertising. We’re now in the process of developing dozens of new video ads to promote Second Life across YouTube, Twitter, Facebook and other outlets that support video advertising. 

You may have already noticed our recent “Second Life Destinations” video series, produced in partnership with Draxtor Despres. This web series, which is distributed across our social media channels, explores a different community or theme each week. While these longer fly-through videos are not intended to be ads, we do simultaneously create shorter ad edits from each episode. That means that each episode is accompanied by shorter fifteen- and thirty-second formats that are used for targeted paid advertisements to non-residents. Here’s a side-by-side comparison of how a longer video about surfing destinations was truncated into a fifteen-second ad edit: 

Original Social Video - "Second Life Destinations - Surfing Hot Spots"

15-Second Ad Edit - Catch a Wave in Second Life 

Here’s an example of how our “Love Made in Second Life” series was truncated into shorter ads, too:

Original Social Video ("Love Made in SL" videos) - Romance

30-Second Ad Edit (Sourced from multiple videos) - Romance

So far, we have dozens of these community-specific video ads in rotation with more added each month. Here are some examples of the more popular segment ads currently in rotation:

Avatar Customization/Fashion

Medieval Roleplaying Communities

Online Hangout/Social Chat

Art & Creation (French Language)

Virtual Travel & Exploration (Japanese Language)

These examples are just the tip of the iceberg. Among the dozens of other active video campaigns are those that focus on virtual pets (horses, cats, etc.), 3D art and exhibitions, cyberpunk, haunted attractions, adventure and exploration, SL Pride, motorcycle enthusiasts and skill gaming. There's even an ad that's all about Second Life hair!

AD REACH

With all of these new video, search and display ads, we are running MORE ads now than ever -- across more channels than ever. So, where then do these ads run? 

Some of these ads and the longer social media edits are found organically amidst Google and social media search results but also on the open web: display, social and video ads are appearing across many, many sites and networks. In some cases, we work with external ad or affiliate network partners to help us maximize our ad reach -- but we also now have better expertise in-house to manage and strategize our performance marketing efforts. In the next episode of “Lab Gab,” you’ll meet Darcy Linden, our Senior Marketing Manager who oversees our performance marketing efforts and strategy.

Still...one of the most common bits of feedback we hear is “I never see ads for Second Life”...and that is somewhat by design as we don’t want to be inefficient with our precious ad dollars to serve acquisition-focused ads to our existing community.

However, that doesn’t mean that we don’t want to reach out to you. In addition to ads aimed at non-Residents, we also have separate “retargeting” campaigns that include content specifically created to inform existing Residents about new events or experiences. For example, we might want existing users to check out a specific high-profile event or experience -- or maybe let them know about Premium memberships and discounts. While these efforts are still in their infancy, we expect to do much more retargeting in the coming year.

All marketing efforts have to work hand-in-hand with our product teams to ensure that once we get a new Resident in the door, there is a positive experience once they arrive. There are many ongoing experiments underway (and improvements to be made) on that front that we’ll perhaps address in a different blog post.

MESSAGING

Einstein is alleged to have once stated, “Imagination will take you everywhere.” That's certainly true in Second Life and we intend to stick with the "Your World. Your Imagination" tagline that captures the many wonders and possibilities of SL. 

However, in today's world of programmatic advertising, segmented ad buys and keyword search advertising, our campaigns are often customized with messaging and images that are optimized to appeal to and elicit clicks from specific targeted audiences. These efforts can be highly cost-efficient and effective, but we also recognize the necessity of keeping the heart, soul and spirit of Second Life alive amidst the algorithms. This is one of our biggest challenges in the coming year. 

It isn't enough to be data-driven. We also want to do justice to the community with campaigns that accurately capture and convey the cultural and creative energies that charge our virtual world. To do this, we may need to think further "outside the box" with bolder experiments in messaging and design for future campaigns and acquisition channels. That may include more mainstream ad efforts that reach untapped audiences, including those found on cord-cutting platforms. We'd love your ideas as this is a conversation that is very much alive and active inside and outside the Lab. You can share your thoughts on our feedback submission form for this Friday’s “Lab Gab.”

ORGANIC MARKETING, SOCIAL MEDIA & INFLUENCER MARKETING

Of course, not everything we do in marketing involves paid campaigns. We recently brought aboard one of our top social influencers - Strawberry Singh - now Strawberry Linden to help with our social efforts - and she worked closely with our former community lead Xiola to help boost our social strategy. 

On our social channels, you may have noticed we’ve been quite active over the past year. In addition to our ongoing presence on Facebook, Twitter, Plurk, Tumblr, Pinterest, Flickr and YouTube, we’ve recently expanded to Instagram and we are testing out younger-skewing social channels TikTok and Byte

We look closely at what types of posts get the highest reach and engagement and a key lesson is that video posts consistently perform higher than other forms of content. That’s one of the reasons why we have prioritized the launch of new original video programming , such as the weekly “Second Life Destinations” videos that showcase a different location with a fly-through. We also launched the “Made in Second Life” mini-series that offers in-depth interviews with creators and communities (recent episodes showcased the aviation community, museum curators, artists and fashion creators). Interestingly, some of the most-viewed videos we’ve seen are those that explore the true stories of people who found love in SL

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Last year, we also debuted live streaming programming across multiple channels including YouTube, Facebook, Twitter/Periscope and the new Mixer platform. Expect to see more “Lab Gab” episodes that include interviews with Linden executives and community creators, as well as many more spontaneous and scheduled live streams that showcase inworld locations and events. 

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Additionally, one of the most visible contributions from Strawberry has been her work on the production of numerous new user tutorials - all of which are localized in eight languages with unique voice-overs in each language - a first for us. Here’s a teaser of how these tutorials sound in each language:

PROMOTING COMMUNITY CONTENT

We recognize that we have an abundance of amazing creative content from our community - so why not promote it? After all, who knows SL better than those who use it, love it and create content about it?

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That’s why we recently launched the Second Life Blogger Network (SLBN) to better call attention to high-quality community blog posts, videos, images and e-zines. Through the SLBN, we are now sharing a significant amount of community-created content distributed our social channels, official blog and the login page of the official SL Viewer. In addition to giving the community more reasons to log back in, this effort also aims to build better mutual web traffic as well as to establish improved search engine relevance and indexing for both Second Life and many community bloggers.

We are also working closer and more directly with many community members to amplify some of their events and experiences, too. Now we can’t do this for every event or creator but we are looking at high-impact partnership opportunities that we think can help grow SL. For example, SL creator Astralia secured an official license from Sanrio that covers many well-known characters such as Hello Kitty - and we’ve collaborated directly with Astralia and Sanrio for some cross-promotion opportunities that introduce completely new audiences to SL. We’ll continue to look at additional high-profile strategic partnerships with creators and micro-influencers to help grow SL, too.

While not new, there is also an ongoing opportunity for Second Life creators and venue owners to continue to promote your Second Life events or locations in the Destination Guide. Each week, we add over a dozen new entries to help drive traffic to new and exciting experiences in Second Life. This gives heightened visibility to participating venues on the official SL website, inworld search, external search engines and even the login page of the official Viewer.

...AND MUCH MORE TO COME IN 2020!

We hope that this information helps to demystify some of the machinations and motivations of our marketing efforts -- but we also know that this just scratches the surface of what needs to be done to continue growing Second Life in the future. 

For example, our Marketing Analyst Maveric Linden is hard at work on several new email marketing initiatives, such as “Rez Day” notifications, a refresh of our new user emails, new community newsletters, and other useful announcements for those who opt-in. We’re also looking to do more to increase awareness of SL in both mainstream and specialized media outlets and blogs with several new “earned media” initiatives that help better connect reporters to compelling SL community stories and trends.

So, what are we missing? Are there things that you think we can do better and/or what feedback do you have for the Marketing team as it ramps up its efforts for the rest of 2020? Share your thoughts and questions with us directly via this form - and we’ll do our best to respond on this Friday’s "Lab Gab"!

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Pictured (Left to Right): The Second Life Marketing team including Sr. Director of Marketing Brett Linden, Marketing Content Specialist Strawberry Linden and Sr. Digital Marketing Manager Darcy Linden. Not Pictured: Marketing Analyst Maveric Linden.

Disclaimer: Pictured cats are not official members of the Marketing team. 

Linden Lab

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Lab Gab is a live streaming show that showcases events, destinations, and different talents across Second Life. 

Join our host, Strawberry Linden, as she speaks with two members of our Marketing team. Brett Linden is the Senior Director of Marketing and Darcy Linden is the Senior Marketing Manager. They will be talking about the 2020 Roadmap for Marketing Second Life.

Do you have a marketing-related question that you’d like Strawberry to ask them on your behalf? Fill out the Google Form and submit your question today, and it may be selected! 

Tune in on Friday, March 6th at 11am PT/SLT. Watch us live on YouTube, Facebook, Mixer, or Periscope!

As part of our goal to be more transparent in 2020 with our communication and operations, we've published a comprehensive blog post covering our marketing efforts for Second Life with details about our growth initiatives, targeted campaigns, and more! 

 

Linden Lab

Our “Made in Second Life” series continues with “Movies Made in Second Life” featuring a look at the sci-fi machinima series “Future Shock” by Pryda Parx.

Shot entirely in Second Life, “Future Shock” tells a story of a dark and terrifying dystopian future dominated by technology and where real life and virtual worlds intertwine.

“I’ve worked on ‘Future Shock’ for four-and-a-half years,” says Parx. “The story of the series is about state intervention, watching your every move. You are born with credits and if they are depleted you are in big trouble. My hero Tracy is trying to defeat the forces that keep people oppressed”

The full production spans a total of 24 episodes and Second Life enabled Parx to have full creative control over her production. 

 “In Second Life I have free rein,” she says. “Since I do everything myself - from character design, props, animation scripts, etc - I don’t have to wait for anyone else. I just get on with it! I start with putting whatever is in my head down on paper and go from there. Since my home in SL is also my studio, I can change and modify the sets easily."

The first series introduced the "Future Shock" world and Tracy as the central character. It left a lot of the ideas in the story, as well as how the world works, only hinted at. The events in the first series shape Tracy's destiny.

“Her credit that she was born with gets depleted, and it’s about her wanting to survive,” says Parx.

Season 2 covers the same timeline as series one but is seen from the point of view of a group of rebels led by an unnamed character, known as Big Boss to everyone.

Season 3 picks up the story immediately after the ending of series one and series two and takes it through to a dramatic conclusion.

You can watch all episodes of the “Future Shock” series on the Pryda Parx Studio YouTube channel.

Movies Made in SL-Logo.png

CREDITS:
Video production: Draxtor Despres
Logo courtesy of Marianne McCann

 

Strawberry Linden

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Pictured: Tralala's Diner

Each week, the Second Life Destination Guide editorial team reviews dozens of new locations and events worth exploring. With all those beautiful destinations to check out, we thought we’d highlight a few of the entries that stood out to the editorial team. This week, instead of showcasing new entries, we are going to focus on a few of the golden older entries that are some of our favorites.

 

 

 

 

Once you've visited all these beautiful regions, don't forget to hop on over to the Home & Garden expo to see the all new Linden Homes Preview!

Got a spot that you’d like listed in the Destination Guide? Make sure to drop us a note at editor@lindenlab.com or submit your spot via web form.

Connect with Second Life at the following links:
CommunityInstagram | Facebook | Twitter | YouTube | Flickr Account | Flickr Group | Pinterest | Tumblr | Plurk

Linden Lab

4/21/20 UPDATE: Due to popular demand, the application process for musician auditions is now closed.

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Photo: Becky Blackcinder

Can you believe it? Our 17th birthday celebration (SL17B) is only four months away - and work is already happening to make sure that this year’s event is better than ever! 

Full details of this year’s SL17B event will be revealed soon...but to get things started we are opening up the sign-up process now for auditions for the annual Music Fest, to be held June 19-20. Music Fest will kick off the overall SL17B celebration with two days of live music performances featuring some of the most talented musicians in SL!

Are you a new or veteran Second Life musician that wants to participate? Over a dozen performers will be chosen to share their musical talents with the Second Life community in an event that has become an SLB tradition. We welcome performers to apply and join us in wishing Second Life "Happy Birthday!"

To sign up for an audition, please complete and submit the submission form.

While we encourage all interested performers to sign up, please note that it does not guarantee a spot at the auditions. We will review all submissions and extend audition invitations via a follow-up note in-world to the SL username that you provide. For more details, see the submission form.

Linden Lab

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Lab Gab is a live streaming show that showcases events, destinations, and different talents across Second Life. 

Join our host, Strawberry Linden, as she speaks with our beloved VP of Product Operations, Patch Linden, as well as some very hard-working Moles on his team: Squeaky Mole, Alotta Mole, Notta Mole, and Mischievious Mole. They will be discussing the upcoming Second Life 17th birthday celebrations, as well as Linden Homes!

Do you have a question about SL17B or Linden Homes that you’d like Strawberry to ask them on your behalf? Fill out the Google Form and submit your question today, and it may be selected! 

Tune in on Friday, February 28th at 11am PT/SLT. Watch us live on YouTube, Facebook, Mixer, or Periscope!

Strawberry Linden

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Pictured: LastDove

Each week, the Second Life Destination Guide editorial team reviews dozens of new locations and events worth exploring. With all those beautiful destinations to check out, we thought we’d highlight a few of the entries that stood out to the editorial team. So in no particular order, here are a few locations on the Destination Guide that we recommend checking out this weekend:

The Virtual Black History Museum was also featured in our Made in SL video this week!

 

 

 

 

There are also some exciting new art installations and exhibits that have hit the grid recently, here are just a few:

This is Bryn Oh's new installation which is a HUD narrative told as people climb the floors of an apartment building. You will need to accept the experience and have sound on.

Cica Ghost's new Burlap installation was also shared last week but we wanted to encourage you to visit it once again.

Kultivate Magazine will be having a grand opening party on February 23rd from 1pm to 3pm SLT for their new Art Exhibit by Ilyra Chardin. The party will be held at their Windlight Art Gallery.

The GBTH project has been revamped and has some new installations to explore, by some new Second Life artists!

Got a spot that you’d like listed in the Destination Guide? Make sure to drop us a note at editor@lindenlab.com or submit your spot via web form.

Connect with Second Life at the following links:
CommunityInstagram | Facebook | Twitter | YouTube | Flickr Account | Flickr Group | Pinterest | Tumblr | Plurk

Linden Lab

In recognition of Black History Month, our “Made in Second Life” series explores the newly-reopened Virtual Black History Museum in SL!

Open through late March, this interactive educational experience invites attendees to explore the timeline of African-American history from the heartaches to the victories in a park-like and welcoming environment.

At the heart of the museum is a new exhibit that spotlights the amazing women that helped shape African-American history in the US.

“There’s a focus on women in Black history and telling some of the stories of people that don’t really make it into the history books,” says curator Abrianna Oceanside.”We talk about Harriet Tubman and Rosa Parks, but we don’t really talk about some of the [other] names that we don’t even recognize.”

That’s why the Museum goes deeper in its exhibition to amplify awareness of several lesser-known historical figures including civil rights activists Amelia Boynton Robinson, Daisy Bates, and Martha P. Johnson.

“To be able to walk through, observe and just be able to have a more immersed experience is more effective than just going to a website and reading the information,” says Oceanside. “I’m hoping to foster a place where there can be a dialogue.” 

While some of the subject matter in the museum can be unsettling, Oceanside says that she hopes the experience will help enlighten and educate attendees.

“There are a lot of difficult discussions and I’m OK with uncomfortable because I believe that is a big part of what helps us grow as people,” she says. “I’ve had some really interesting discussions with people whose perspectives shifted a little bit...and sometimes that little shift makes a big difference in the world.”

To learn more about the Black History Museum, watch the video or visit it in Second Life.

History Made in SL.png

Credits:
Video Production: Draxtor Despres
Logo: Marianne McCann

 

 

Linden Lab

LabGab-Episode14-Roadmap2020-Flickr.jpg

Lab Gab is a live streaming show that showcases events, destinations, and different talents across Second Life. 

Join our host, Strawberry Linden, as she speaks with the CEO of Linden Lab, Ebbe Linden, and the VP of Product, Grumpity Linden! They will be discussing the 2020 Roadmap including new features and improvements for Second Life! 

Do you have a question about the 2020 Roadmap that you’d like Strawberry to ask them on your behalf? Fill out the Google Form and submit your question today, and it may be selected! 

Tune in on Friday, February 21st at 11am PT/SLT. Watch us live on YouTube, Facebook, Mixer, or Periscope

Strawberry Linden

Garrigua.jpg
Pictured: Garrigua

Each week, the Second Life Destination Guide editorial team reviews dozens of new locations and events worth exploring. With all those beautiful destinations to check out, we thought we’d highlight a few of the entries that stood out to the editorial team. So in no particular order, here are a few locations on the Destination Guide that we recommend checking out this weekend:

 

 

 

 

If you're still in the mood for Valentine's themed locations, don't forget to check out our Valentine's Day category!

Got a spot that you’d like listed in the Destination Guide? Make sure to drop us a note at editor@lindenlab.com or submit your spot via web form.

Connect with Second Life at the following links:
CommunityInstagram | Facebook | Twitter | YouTube | Flickr Account | Flickr Group | Pinterest | Tumblr | Plurk

Linden Lab

There’ve been quite a few rumors about changes at the Lab and their possible effects on Second Life and Tilia. The truth is that we have made a few operational and personnel changes to ensure that we continue to stay strong for the next decade and beyond. This means that we had to say goodbye to a few employees, but at the same time we also strengthened our team by bringing back some heavy hitters who will help make Second Life better than ever. 

So, Second Life is still here and still strong. We’re continuing to invest in its future and you’ll see the results of our commitment this year as we roll out a new mobile companion app, new Linden Home themes, performance and usability improvements, and a number of other new features and enhancements. The ability to change names will be available in the next few weeks, too. 

These changes reflect our commitment to making SL strong for many years to come. To infinity and beyond!
 

Linden Lab

LabGab-Episode13-OBR-Flickr.jpg

Lab Gab is a live streaming show that showcases events, destinations, and different talents across Second Life. 

Join our host, Strawberry Linden, as she tours One Billion Rising with Kess Crystal. On February 14th, men and women in Second Life will join people across the world and Rise to protest violence against women, as a show of unity, individual strength, and the need for change. The Second Life event will feature a four-region stage where 200 people can come together to dance, surrounded by an area of art installations, an arena for poetry, a stage for dance performances, informational exhibits and free gifts. Kess Crystal will be giving Strawberry a tour of the four regions. 

Tune in on Friday, February 14th at 8am PT/SLT. Watch us live on YouTube, Facebook, Mixer, or Periscope

Join them on Valentine’s day at One Billion Rising!

 

Dunk-A-Linden & Hug-A-Linden Event Live Stream

Strawberry will also be doing another live stream on Valentine’s day, at the Dunk & Hug a Linden event, with a surprise guest (hint)! After OBR, drop by and dunk or hug a Linden between 12pm and 2pm!

Linden Lab

Last year, we debuted “Love Made in Second Life” -- a limited-time series that explores the true stories of real people who met and found love inside the virtual world Second Life.

A whole season of new episodes is already in production for this year -- and the first new edition of 2020 debuts just in time for Valentine’s Day!

Meet Adam and Ruby - two Residents who met four years ago at the Sexy Brits club in Knightsbridge within the London Sim in Second Life. Strangely enough, it was a song request that brought them together! At the club, Ruby noticed that one of her favorite songs “Crucify My Love” by X-Japan had been requested -- so she had to find out who was behind it.

“I had to know!” she says.

When told it was Adam, she was surprised as she had assumed that his avatar was just a bot. So, she reached out to him in chat.

“I thought it wasn’t really a person because he was dancing in the same corner all the time,” says Ruby. “I absolutely thought he was a bot!... I never would have started talking to him if it wasn’t for that song.”

Ruby and Adam dancing3.png

Pictured: Ruby and Adam dancing to music in Second Life.

“It all started with a message and soon we became good friends and we both started chatting, spending every-time longer and longer together,” she says. “We reached a point we would be talking both in video chat on Skype and Second Life all day long. Six months later, Christmas was approaching and I traveled from my country, Spain, to the UK just to spend our first Christmas together. We really did click together and what was supposed to be just two weeks, never finished.”

Adds Adam: “When I met [her] it was like a gift from God...she is perfect!”.

Ruby & Adam RL casting pic (1).jpg

Pictured: Adam and Ruby

What happened next? As we’ve seen with some previous couples featured in our series, there was a decision to take a leap of faith to find love.  

“I left everything - literally, everything behind, and moved to his house. Years have passed and we're going strong, looking forward to doing new stuff together.” 

With all these love stories, should Second Life be considered a dating app?

“It is not a dating app,” says Ruby. However, she does think that SL offers a unique way for people to meet that goes deeper than many popular apps. “With avatars, we jump over the social expectations and social constructs that allow you to be yourself.”

CREDITS:
Video production courtesy of Draxtor Despres

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Logo courtesy of Marianne McCann

Strawberry Linden

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Pictured: Southern Roots

Each week, the Second Life Destination Guide editorial team reviews dozens of new locations and events worth exploring. With all those beautiful destinations to check out, we thought we’d highlight a few of the entries that stood out to the editorial team. So in no particular order, here are a few locations on the Destination Guide that we recommend checking out this weekend:

This week’s focus is on regions and events with a Valentine’s theme. See more Valentine’s themed regions in the Valentine’s Day category on the Destination Guide.

 

 

 

 

 

Of course, if you haven’t already done so, don’t forget to visit our three Valentine’s events: Isle of View, Dunk & Hug a Linden Event, and the Valentine’s Shop & Hop shopping event. Read more about them in our Valentine's blog post.

Got a spot that you’d like listed in the Destination Guide? Make sure to drop us a note at editor@lindenlab.com or submit your spot via web form.

Connect with Second Life at the following links:
CommunityInstagram | Facebook | Twitter | YouTube | Flickr Account | Flickr Group | Pinterest | Tumblr | Plurk

Linden Lab

Video production courtesy of Draxtor Despres. Avatars depicted in this video are made by Neurolab and Chip Midnight.

This week's Second Life Destinations video explores one of the most popular and long-lasting spots in Second Life. Kowloon is a densely-populated destination that is inspired by Hong Kong’s infamous Kowloon Walled City. 

Visitors can stroll through the many darkened alleys and narrow neon-lit streets to shop and explore, but one impossible-to-miss attraction is the new 100-story building project initiated by Magnum Yoshikawa. This unique limited-time community project was inspired by a popular Japanese children’s book and is already in its second iteration. Participating Residents are encouraged to show off their creativity by decorating one of the many small rooms contained vertically across the 100-floor structure -- with a 20-prim limit, no less! 

To participate in the project, look for the sign adjacent to the building at the entrance of Kowloon. Once you touch the sign, you can message Yoshikawa if you want to potentially decorate one of the many rooms (as space allows).

The blogging community has already taken notice of the ambitious project, too. The Million Happy Endings blog recently documented the origins of the project, while the YouTube channel The Demented One also created a video showcasing the creativity under construction.

To learn more about Kowloon, you can visit its official blog...or visit it inworld!

Linden Lab

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Lab Gab is a live streaming show that showcases events, destinations, and different talents across Second Life. 

Join our host, Strawberry Linden, as she speaks with Resident, Bollycoco (Ajvdi). Bolly is a very talented, multilingual, Second Life YouTuber. On her channel, she beautifully showcases her fashion sense along with sharing the latest Second Life news and updates. Belly dancing is one of her passions in Second Life, and right after the interview, there will be a belly dancing party! Make sure to dress in your belly dancing gear and join them! Landmark to the party will be given out during the interview.    

Tune in on Friday, February 7th at 10am PT/SLT. Watch us live on YouTube, Facebook, Mixer, or Periscope

Linden Lab

Love is in the air...and Valentine’s Day is just around the corner! That means it is time for the return of the Isle of View, our annual Shop & Hop event and the Dunk-A-Linden & Hug-A-Linden Event.

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NEW & IMPROVED ISLE OF VIEW (AND FREE GIFTS, TOO!)

It’s back - and better than ever! The Isle of View is our annual tribute to all-things-romantic via four regions filled with forested walks, love nooks, and romantic swan boat rides.

This year, we’ve made several additions including updated Mesh and Windlight enhancements, improvements to the Swan Ride and even some redesigned and new gifts!

Visit one of the Love Pavilion gift kiosks to browse through a variety of gift selections that you can send to your friends and loved ones on Valentine’s Day. This year’s selection includes several new options including heart lollipops and balloons, an adorable teddy bear, a chocolate box with rings, cutesy cupcakes, love lanterns and, of course, romantic roses. To select and send your free gifts, follow the directions on the sign adjacent to the kiosk. 

What are you waiting for? The Isle of View is now open!

GET READY FOR THE SHOP & HOP EVENT  - OPENING FEB. 6

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Ready to shop? Share the love on Valentine's Day and bring your friends to get big discounts and free gifts from over 80 of your favorite Second Life Merchants at the annual Shop & Hop event, held Feb. 6-23. This year’s event spans across multiple regions filled with exclusive items you won’t want to miss!

Once the event opens, head on over to the Gilded, Aurelian, Gleaming or Tinseled regions to get started. For added convenience, we added adjacent camming areas as well.

After your happy haul, be sure to share your shopping pics in the Second Life Shop & Hop Flickr photo pool. Before you head over, you can browse in advance to see what others are shopping for and sharing, too! 

DUNK-A-LINDEN & HUG-A-LINDEN EVENT ON FEB. 14

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Are you feeling “some kind of way” about the Lindens? Show your love (or friendly aggression) for the makers of Second Life at our annual Dunk-A-Linden & Hug-A-Linden Event, held on Feb. 14 from noon-2 p.m. (SLT). Join us for music, conversation and plenty of soaked Lindens!

VALENTINE’S DAY DESTINATION GUIDE & MORE

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Don’t forget to check out our special Valentine’s Day Destination Guide category, too! You’ll find numerous community-created events and romantic destinations to explore including Mad Pea’s Cupid Catastrophe, The Stupid Cupid Hunt 8 and much more!

Finally, our popular “Love Made in Second Life” mini-series returns next week! Stay tuned for an all-new episode exploring the true story of a couple who met in SL before finding true love in the physical world.

Strawberry Linden

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Pictured: Studland Bay

Each week, the Second Life Destination Guide editorial team reviews dozens of new locations and events worth exploring. With all those beautiful destinations to check out, we thought we’d highlight a few of the entries that stood out to the editorial team. So in no particular order, here are a few locations on the Destination Guide that we recommend checking out this weekend:

BeYou is a fully interactive family roleplaying life simulation game, featured on our Lab Gab cooking show today!

Crazy Dragona is a new nightclub in Second Life that looks incredible with advanced lighting turned on. Check out this video for all the shiny details.



 

 

Next week we'll be in February and very close to Valentine's Day, so we're hoping to feature more Valentine's themed regions. Remember to check back for next week's suggestions!

Got a spot that you’d like listed in the Destination Guide? Make sure to drop us a note at editor@lindenlab.com or submit your spot via web form.

Connect with Second Life at the following links:
CommunityInstagram | Facebook | Twitter | YouTube | Flickr Account | Flickr Group | Pinterest | Tumblr | Plurk

Linden Lab

Some of the most popular places to explore in Second Life are those that emphasize nature. Peaceful parks, lush gardens and photo-friendly landscapes can all be found across the grid. A good starting point is the Nature & Parks category in the Destination Guide.

One of our favorites is The Four Seasons, a place to relax and stroll between beach and greenery. This spot is perfect for photographers and those looking for a romantic spot to spend with loved ones.

Experience it for yourself inworld or get a peek in this week’s Second Life Destinations video.

Linden Lab

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Lab Gab is a live streaming show that showcases events, destinations, and different talents across Second Life. 

Join our host, Strawberry Linden, as she bakes a peach pie with Resident, MeelaVanderbuilt. Meela is a prolific Second Life blogger and vlogger as well as an entrepreneur, with several Second Life venues under her belt!

Tune in on Friday, January 31st at 10am PT/SLT. Watch us live on YouTube, Facebook, Mixer, or Periscope

Strawberry Linden

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Image taken at Chinook Rockies S3L.

Each week, the Second Life Destination Guide editorial team reviews dozens of new locations and events worth exploring. With all those beautiful destinations to check out, we thought we’d highlight a few of the entries that stood out to the editorial team. So in no particular order, here are a few locations on the Destination Guide that we’d recommend checking out this weekend. Some of these are time-sensitive, so make sure to visit soon!

Australian Bushfire Wildlife Benefit - Charity event ends Monday, January 27th.

WBH Inspiration Music and Art Park - Gala opening will be on Sunday, January 26th from 10am to 11am SLT.

Menorca - An open-air stage that was created in 2005 and was Second Life's first music events island is now back after a decade!

 

 

 

 

Got a spot that you’d like listed in the Destination Guide? Make sure to drop us a note at editor@lindenlab.com or submit your spot via web form.

Connect with Second Life at the following links:
CommunityInstagram | Facebook | Twitter | YouTube | Flickr Account | Flickr Group | Pinterest | Tumblr | Plurk

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