Jump to content

Featured News

  • entries
    760
  • comments
    1,284
  • views
    281,853

Contributors to this blog

About this blog

Entries in this blog

Linden Lab

HINTIt begins with a Z and ends with a T, a cute little cabin and a wintery tree. Located at the center of a frozen lake, the prize can be yours if you find it to take! http://bit.ly/2QCTWkg

Grab the gift before it's gone! This is the final gift of this hunt - so don't miss out!

How to get started - if you have not already:

  1. Grab your HUD from Winter Wonderland.

  2. Equip your HUD from your inventory, by finding it, right-clicking it and selecting “ADD”

  3. Find and collect your gift!

Happy Hunting!

Swaginator_Week5.jpg

Linden Lab

 

 

Today we are pleased to bring Animesh to Agni and one step closer to release.  Since last October, when we first introduced the Animesh Project, we’ve worked closely with the content creator community.   We’ve been holding User Content Meetings where we  listen to your ideas, make tweaks, and fine tune this feature.   We’ve come a long way since then and are excited to bring Animesh to the main grid (Agni) as part of the SLB15 Celebration.

https://gyazo.com/812fad81210f22a7f6290229a0a234f7

Examples courtesy of Silas Merlin

For those of you who are unfamiliar with this project, Animesh is a new Second Life feature which allows independent objects to use rigged mesh and animations, just as you see today with mesh avatars. This means that you can now have wild animals, pets, vehicles, scenery features, and other objects which play animations!

To use Animesh, you will need to be in a region that’s running the latest Animesh simulator build. Currently the enabled regions are those in the Bluesteel RC channel. You will also need the latest Animesh-enabled viewer, which you can find on the alternate viewers page

If you would like to learn more, we have the Animesh Forums where our users have been sharing their questions, ideas, and examples of what they’ve been working on.   We also have an Animesh User Guide to help you jump into Animesh along with a weekly Content User Group meeting. More documentation will be coming soon!

A special thanks to Lucia Nightfire for coming up with the name Animesh!

 

Brett Linden

As December arrives, many Second Life creators are already showing off their holiday spirit with a flurry of new seasonal events and snowy experiences. There are now over 40 winter-themed attractions featured in the Destination Guide, so don’t forget to bundle up before you begin to explore!

Here are some of our favorite highlights this week:

Got a spot that you’d like listed in the Destination Guide? Make sure to drop us a note at editor@lindenlab.com or submit your spot via web form. Also, don’t forget to share your Second Life pictures with our official Second Life Flickr —  where we select our Pic of the Day features.

Have you updated your Place Page yet? In addition to the Destination Guide, Place Pages are a way for creators to share their unique destinations in Second Life — including 360-degree photos! Our featured Place Page this week is The SL Planetarium Dome.

Brett Linden

Science-Marketing2.png

We’ve gotten quite a few questions lately about how we market Second Life to potential new residents. Insight into our current and future marketing strategies is important because it provides a glimpse into our efforts to help grow the Second Life population and economy as it enters its 17th year of operations. That’s why our current Marketing team has been working hard over the past year to sharpen our growth initiatives with more efficient and targeted campaigns that reach across many paid, organic and social channels. Keep reading to learn what we’re doing now and in the near future - we’ll be discussing our plans in even more detail this Friday on the live video stream of our weekly “Lab Gab” program (found on YouTube, Facebook, Mixer and Twitter).

PAID/PERFORMANCE MARKETING

On the paid/performance marketing front, we modernized our acquisition efforts last year by putting into place the use of new technologies that allow us to more precisely target new users across numerous themes, communities and genres. As part of this effort, we’ve identified a few dozen strategically-relevant, high-impact community segments and themes -- all of which now have new related display, search and video ad content served against specific matched keyword inquiries and sites. Some ads are also served across social media to those with social profiles that express an interest in some or all of our targeted themes. That means that you might see new sci-fi roleplaying ads appearing on some sci-fi fan sites, social media pages, or new romance ads on long-distance relationship forums - the list goes on…

In many cases, Second Life ads are also set up as multivariate tests that help us determine which combination of images, text, and call-to-actions perform the strongest for click-through rates and retention. So, some ads may look identical except for one variation in text or imagery as we test and learn which combinations convert best. Among the themes with high traffic volume and interest among potential new residents are those that involve fashion and/or avatar customization, identity exploration, fun socialization and chat (“meet new friends,” etc.) and several specific roleplaying communities (with many campaigns going deep into specific areas such as maternity, fantasy, sci-fi and vampire themes). One consistently high-volume (but often polarizing) theme is “romance” as these ads tend to have high click-through rates that ultimately bring a large number of new people into Second Life. However, SL is so much more than a place where you might meet or hook up with a potential partner - so we aim to balance out the overall portfolio with a range of themes across the overall marketing mix. Striking the right balance with a combination of heart and science in our ad creatives is a key concern and goal. 

DISPLAY AD CAMPAIGN EXAMPLES

While we have hundreds of ads in rotation at the moment, here are a few examples of some of our more recent ads that are performing particularly well for click-through and conversion rates across multiple languages:

SL-Ads-1.jpg

SL-Ads-2.jpg

To be clear, we don’t want to limit our messaging just to those themes that get the most clicks - that doesn’t do justice to the true creativity and diversity of the Second Life community, culture, and overall experience. That’s why our overall ad strategy includes campaigns that aim to appeal to a more diverse mix of users (even if those themes have a lower volume of potential new users). In fact, some of the most successful retention rates we see come from campaigns with smaller and niche themes. 

Further, some communities tend to spend more L$ than others and/or login more often and for longer periods of time. Among the most promising new and forthcoming campaigns are those targeting themes that better explore issues of identity formation and creative freedom of expression. In particular, we are looking to expand our campaign efforts to further embrace the furry/anthro, tiny, creator and LGBTQ+ communities. If you think we’re missing the boat on any specific themes or communities and/or have a question about our segmentation content strategy, then please give us your feedback and we may address your comments in this Friday’s “Lab Gab.”

VIDEO ADS

One of the newer areas of focus in our marketing is the use of paid video advertising. We’re now in the process of developing dozens of new video ads to promote Second Life across YouTube, Twitter, Facebook and other outlets that support video advertising. 

You may have already noticed our recent “Second Life Destinations” video series, produced in partnership with Draxtor Despres. This web series, which is distributed across our social media channels, explores a different community or theme each week. While these longer fly-through videos are not intended to be ads, we do simultaneously create shorter ad edits from each episode. That means that each episode is accompanied by shorter fifteen- and thirty-second formats that are used for targeted paid advertisements to non-residents. Here’s a side-by-side comparison of how a longer video about surfing destinations was truncated into a fifteen-second ad edit: 

Original Social Video - "Second Life Destinations - Surfing Hot Spots"

15-Second Ad Edit - Catch a Wave in Second Life 

Here’s an example of how our “Love Made in Second Life” series was truncated into shorter ads, too:

Original Social Video ("Love Made in SL" videos) - Romance

30-Second Ad Edit (Sourced from multiple videos) - Romance

So far, we have dozens of these community-specific video ads in rotation with more added each month. Here are some examples of the more popular segment ads currently in rotation:

Avatar Customization/Fashion

Medieval Roleplaying Communities

Online Hangout/Social Chat

Art & Creation (French Language)

Virtual Travel & Exploration (Japanese Language)

These examples are just the tip of the iceberg. Among the dozens of other active video campaigns are those that focus on virtual pets (horses, cats, etc.), 3D art and exhibitions, cyberpunk, haunted attractions, adventure and exploration, SL Pride, motorcycle enthusiasts and skill gaming. There's even an ad that's all about Second Life hair!

AD REACH

With all of these new video, search and display ads, we are running MORE ads now than ever -- across more channels than ever. So, where then do these ads run? 

Some of these ads and the longer social media edits are found organically amidst Google and social media search results but also on the open web: display, social and video ads are appearing across many, many sites and networks. In some cases, we work with external ad or affiliate network partners to help us maximize our ad reach -- but we also now have better expertise in-house to manage and strategize our performance marketing efforts. In the next episode of “Lab Gab,” you’ll meet Darcy Linden, our Senior Marketing Manager who oversees our performance marketing efforts and strategy.

Still...one of the most common bits of feedback we hear is “I never see ads for Second Life”...and that is somewhat by design as we don’t want to be inefficient with our precious ad dollars to serve acquisition-focused ads to our existing community.

However, that doesn’t mean that we don’t want to reach out to you. In addition to ads aimed at non-Residents, we also have separate “retargeting” campaigns that include content specifically created to inform existing Residents about new events or experiences. For example, we might want existing users to check out a specific high-profile event or experience -- or maybe let them know about Premium memberships and discounts. While these efforts are still in their infancy, we expect to do much more retargeting in the coming year.

All marketing efforts have to work hand-in-hand with our product teams to ensure that once we get a new Resident in the door, there is a positive experience once they arrive. There are many ongoing experiments underway (and improvements to be made) on that front that we’ll perhaps address in a different blog post.

MESSAGING

Einstein is alleged to have once stated, “Imagination will take you everywhere.” That's certainly true in Second Life and we intend to stick with the "Your World. Your Imagination" tagline that captures the many wonders and possibilities of SL. 

However, in today's world of programmatic advertising, segmented ad buys and keyword search advertising, our campaigns are often customized with messaging and images that are optimized to appeal to and elicit clicks from specific targeted audiences. These efforts can be highly cost-efficient and effective, but we also recognize the necessity of keeping the heart, soul and spirit of Second Life alive amidst the algorithms. This is one of our biggest challenges in the coming year. 

It isn't enough to be data-driven. We also want to do justice to the community with campaigns that accurately capture and convey the cultural and creative energies that charge our virtual world. To do this, we may need to think further "outside the box" with bolder experiments in messaging and design for future campaigns and acquisition channels. That may include more mainstream ad efforts that reach untapped audiences, including those found on cord-cutting platforms. We'd love your ideas as this is a conversation that is very much alive and active inside and outside the Lab. You can share your thoughts on our feedback submission form for this Friday’s “Lab Gab.”

ORGANIC MARKETING, SOCIAL MEDIA & INFLUENCER MARKETING

Of course, not everything we do in marketing involves paid campaigns. We recently brought aboard one of our top social influencers - Strawberry Singh - now Strawberry Linden to help with our social efforts - and she worked closely with our former community lead Xiola to help boost our social strategy. 

On our social channels, you may have noticed we’ve been quite active over the past year. In addition to our ongoing presence on Facebook, Twitter, Plurk, Tumblr, Pinterest, Flickr and YouTube, we’ve recently expanded to Instagram and we are testing out younger-skewing social channels TikTok and Byte

We look closely at what types of posts get the highest reach and engagement and a key lesson is that video posts consistently perform higher than other forms of content. That’s one of the reasons why we have prioritized the launch of new original video programming , such as the weekly “Second Life Destinations” videos that showcase a different location with a fly-through. We also launched the “Made in Second Life” mini-series that offers in-depth interviews with creators and communities (recent episodes showcased the aviation community, museum curators, artists and fashion creators). Interestingly, some of the most-viewed videos we’ve seen are those that explore the true stories of people who found love in SL

1-LabGab_Logo2020_Shadow2.png

Last year, we also debuted live streaming programming across multiple channels including YouTube, Facebook, Twitter/Periscope and the new Mixer platform. Expect to see more “Lab Gab” episodes that include interviews with Linden executives and community creators, as well as many more spontaneous and scheduled live streams that showcase inworld locations and events. 

multi-language-thumbs.jpg

Additionally, one of the most visible contributions from Strawberry has been her work on the production of numerous new user tutorials - all of which are localized in eight languages with unique voice-overs in each language - a first for us. Here’s a teaser of how these tutorials sound in each language:

PROMOTING COMMUNITY CONTENT

We recognize that we have an abundance of amazing creative content from our community - so why not promote it? After all, who knows SL better than those who use it, love it and create content about it?

SLBN2-Logo.png

That’s why we recently launched the Second Life Blogger Network (SLBN) to better call attention to high-quality community blog posts, videos, images and e-zines. Through the SLBN, we are now sharing a significant amount of community-created content distributed our social channels, official blog and the login page of the official SL Viewer. In addition to giving the community more reasons to log back in, this effort also aims to build better mutual web traffic as well as to establish improved search engine relevance and indexing for both Second Life and many community bloggers.

We are also working closer and more directly with many community members to amplify some of their events and experiences, too. Now we can’t do this for every event or creator but we are looking at high-impact partnership opportunities that we think can help grow SL. For example, SL creator Astralia secured an official license from Sanrio that covers many well-known characters such as Hello Kitty - and we’ve collaborated directly with Astralia and Sanrio for some cross-promotion opportunities that introduce completely new audiences to SL. We’ll continue to look at additional high-profile strategic partnerships with creators and micro-influencers to help grow SL, too.

While not new, there is also an ongoing opportunity for Second Life creators and venue owners to continue to promote your Second Life events or locations in the Destination Guide. Each week, we add over a dozen new entries to help drive traffic to new and exciting experiences in Second Life. This gives heightened visibility to participating venues on the official SL website, inworld search, external search engines and even the login page of the official Viewer.

...AND MUCH MORE TO COME IN 2020!

We hope that this information helps to demystify some of the machinations and motivations of our marketing efforts -- but we also know that this just scratches the surface of what needs to be done to continue growing Second Life in the future. 

For example, our Marketing Analyst Maveric Linden is hard at work on several new email marketing initiatives, such as “Rez Day” notifications, a refresh of our new user emails, new community newsletters, and other useful announcements for those who opt-in. We’re also looking to do more to increase awareness of SL in both mainstream and specialized media outlets and blogs with several new “earned media” initiatives that help better connect reporters to compelling SL community stories and trends.

So, what are we missing? Are there things that you think we can do better and/or what feedback do you have for the Marketing team as it ramps up its efforts for the rest of 2020? Share your thoughts and questions with us directly via this form - and we’ll do our best to respond on this Friday’s "Lab Gab"!

Marketing-Team-2020.jpg

Pictured (Left to Right): The Second Life Marketing team including Sr. Director of Marketing Brett Linden, Marketing Content Specialist Strawberry Linden and Sr. Digital Marketing Manager Darcy Linden. Not Pictured: Marketing Analyst Maveric Linden.

Disclaimer: Pictured cats are not official members of the Marketing team. 

Xiola Linden

Crazy about cats? This week’s Destinations video spotlights the many feline friends found across Second Life. 

Featured in the clip are the loveable KittyCatS, which have been popular in Second Life for over eight years! Other popular cat communities and creations in Second Life include Zooby’s, A.I. Friends, AEON e-Cats, and WK Wild Kajaera. There’s even a dedicated Cats Museum that you won’t want to miss!

To discover these and other virtual pets in Second Life, check out the Pets & Animals category in the Destination Guide.

Linden Lab

Second Life is filled with many different types of experiences to explore. Artists have always found it as a means to express their creativity through many forms. Sound, sculpture, immersive events, prose, and many other forms of artistic expression are all possible within SL.

One of the most prolific artists on the Grid is Cica Ghost - whose installments have intrigued Residents and given them food for thought over the years. These limited run installations have been whimsical, fantastical, silly, and much more.

Cica is back with a new experience - simply titled “Donkeys”. Delightful donkeys and other creatures inhabit this scenic island - perfect for pictures, adventure, and the highlight of this week’s destination guide video.
 

Visit Donkeys before it disappears. 
 

Be sure to share your pics on the Second Life Official Flickr group.

Linden Lab

Art is such a large part of lives. We find inspiration everywhere we look in the world, and inworld both. It can be two-dimensional or three-dimensional, composed with words, colors, paints, sculptures, multimedia, and pretty much anything you can think of!

The Raglan Shire has been celebrating Second Life art and artists for the last 14 years - and this year brings the 14th Artwalk to life across all of the Raglan Shire Regions. From now until June 16th, you can visit and explore all of the amazing artwork that has been curated and displayed in the great and virtual outdoors.

With 150 artists displaying artwork that spans from photography, paintings and sculptures, to music and poetry - you will find hours of entertainment and are bound to find some art that you’ll want to take back to your virtual homes.

For more information on the event, you can visit their webpage.

 

Be sure to share your pics on the Second Life Official Flickr group.

 

Linden Lab

 

Exactly 10 years ago today, award-winning media maker Draxtor Despres (a.k.a. Draxtor™) uploaded to YouTube one of his most-acclaimed pieces of virtual journalism:  “Virtual Guantánamo [in Second Life].” The video, which received mainstream media coverage and won an “Every Human Has Rights” Media Award, was conceived at the Bay Area Video Coalition (BAVC) with a MacArthur Foundation grant in 2006. 

GG_titles2.png

This early machinima production documented the making of the Gone Gitmo project (“Virtual Guantánamo”), a 3D replica of the infamous Guantánamo Bay Detention Center in Second Life. Inworld visitors to this virtual prison experience were subjected to an “abduction” simulation that included a dark plane ride and being thrown in a cage. Until its closure in 2013, this inworld project was also used for multiple mixed reality panel discussions including events affiliated with Seaton Hall Law School and the ACLU.

Nonny and Peggy during interview.png

The project was a collaboration between VR pioneer Nonny de la Peña and former USC professor and artist Peggy Weil, both of whom created the project under the mentorship of former BAVC creative director Wendy Levy. Second Life was the ideal platform for the ambitious project, and it demonstrated how virtual worlds could be used as a storytelling medium for social justice issues. 

This month, Draxtor revisits his original reporting and meets again with the people behind this pioneering piece in immersive journalism that served as the precursor to the popular ethnographic series on virtual lives “The Drax Files.”

 

Want to see more Second Life stories? Find previous episodes of The Drax Files: World Makers at Draxtor’s website, or at the links below  and be sure to subscribe to our YouTube channel  where you can watch the entire series.

The Drax Files: World Makers - Episode 45: Arduenn Schwartzman
The Drax Files: World Makers - Episode 44: Istanbul University
The Drax Files: World Makers - Episode 43: nnoiz Papp
The Drax Files: World Makers - Episode 42: Death Row Designs

The Drax Files: World Makers - Episode 41: Vista Animations
The Drax Files: World Makers - Episode 40: Bernhard Dörries

The Drax Files: World Makers - Episode 39: Sergio Delacruz
The Drax Files: World Makers - Episode 38 : Eboni Khan
The Drax Files: World Makers - Episode 37 : Nonprofit Commons
The Drax Files: World Makers - Episode 36 : Sominel Edelman

 

Linden Lab

48836595208_eb16453558_k.jpg

Pic by Elsa Antiel

Some may argue that the winter holidays are the most wonderful time of the year, but in Second Life, we know how to celebrate year-round. Halloween is easily among the most popular holidays amongst the SL community, and we are so ready to have some screaming good times as the Creepy Crawl is back in all its creepiest and crawliest glory. We are looking for venues to host us as we hop from spooky spot to spooky spot for some conversation, dancing, and fun. 

What is the Creepy Crawl?

Like a bar or pub crawl, but instead of walking from one watering hole to the next. We will teleport en masse from spot to spot and monster mash to our little avatar hearts’ delight - on Halloween! This year’s Creepy Crawl will happen on Halloween (Thursday, October 31st) from 10 am - 2 pm (SLT/PT).

If you’d like to host a stop along the Creepy Crawl, own a spot that will be decked out for the holiday, and don’t mind if a parade of Residents and Lindens come through, then you might be just what the witch doctor ordered. We’re looking for spots that have entertainment (we like to dance around in our costumes!), are appropriate for general and moderate audiences, and can handle a crowd.

Here’s how to submit your venue for consideration:

  1. Make sure your place is listed in the Destination Guide - here’s how to submit.

  2. Hop over to this form and fill it out before October 25th - we’ll start selecting the venues after that!

  3. Keep an eye out for an email and/or notecard after the 25th to let you know if your venue was selected.

We’re excited to visit as many Halloween spots a possible - and can’t wait to have some thrillingly good times.

 

 

Linden Lab

One of the best things about our community is its unwavering support for good causes. Fundraising events and designer fairs that give back to nonprofit initiatives are so ubiquitous that they are now part of our common virtual culture. That’s why we’re excited to call attention to and support both Relay For Life and World Oceans Day - both events take place June 8.

FREE T-SHIRTS IN THE MARKETPLACE

Promo-1.jpg

For a limited time, you can grab your free virtual t-shirt promoting one or both causes in the Second Life Marketplace.

RELAY FOR LIFE IN SECOND LIFE

In Second Life, the annual Relay for Life event is packed with events on June 8 including the survivor/caregiver walk and Luminaria Ceremony.  Login, show your support and help raise funds for an important cause. Your presence and contributions do make a difference - over $3.5 million USD have been raised by these efforts over the past decade!

WORLD OCEANS DAY IN SANSAR

There’s a big event happening June 8 in Sansar, too. This World Oceans Day, you don't have to leave home to make a difference.

e56dbdc7-b82a-48f9-bf03-a36f34a6a6b0_1200.jpg

Help clean a virtual beach in Sansar on Saturday, June 8, from 12 to 5 PM PT, as we celebrate the world's oceans and raise money for EarthEcho International!

To join, simply log into Sansar if you have an account (or download it if you haven’t yet), pick one of 4 shark avatars for yourself, and meet us on the beach, where we'll be picking up virtual trash, bouncing around, and playing games. As more trash gets collected, amazing sculptures will begin to form in the experience.

For every shark that joins, we'll be donating $5 to EarthEcho, along with an additional $5K if we complete the sculpture before the event ends. As a bonus: The Roddenberry Foundation will be matching up to $5K!

It's a one-of-a-kind fundraising event and all you need is a PC to experience it. Don't miss out!

Linden Lab

Educators and instructors have been utilizing Second Life for many years to teach subjects like Chemistry, and the Virtual Worlds Best Practices in Education Conference - which just concluded its 10th annual conference inworld - brings educators together to discuss their research and findings in virtual learning. This episode of the Drax Files takes a closer look at the application of education in Second Life though some of the work being done by Istanbul University professors Tuncer Can and Irfan Simsek

From teaching English, to training future teachers how to evaluate digital tools for learning and education,  Can and Simsek use Second Life to teach hundreds of students every day.  

With Second Life, “... you are creating some playful, engaging, and colourful environments” says Professor Can. Within these environments, students can safely and comfortably express themselves through their avatars. The comfort can help with openness and a focus on learning.  The virtual world also helps prepare onboarding students who plan to physically attend Istanbul University and acquaint them with campus life, other students, as well as Turkish culture.

To find out more about the unique learning opportunities provided in Second Life education courses - including the use of machinima to recreate history in relatable contexts -  watch the full episode here.

Want to see more Second Life stories? Find previous episodes of The Drax Files: World Makers at Draxtor’s website, or at the links below and be sure to subscribe to our YouTube channel where you can watch the entire series.
 

The Drax Files: World Makers - Episode 43: nnoiz Papp
The Drax Files: World Makers - Episode 42: Death Row Designs
The Drax Files: World Makers - Episode 41: Vista Animations
The Drax Files: World Makers - Episode 40: Bernhard Dörries
The Drax Files: World Makers - Episode 39: Sergio Delacruz
The Drax Files: World Makers - Episode 38 : Eboni Khan
The Drax Files: World Makers - Episode 37 : Nonprofit Commons
The Drax Files: World Makers - Episode 36 : Sominel Edelman
The Drax Files: World Makers - Episode 35 : Project Bento
The Drax Files: World Makers - Episode 34 : Cheeky Pea
 

Linden Lab

This week’s Destinations video turns the spotlight on the many motorcycle clubs and biker communities in Second Life. Whether you are a casual or dedicated enthusiast, these communities and clubs serve as important social spaces where Residents can simply hang out, listen to music and/or take a ride on one of the many gravity-defying roads of Second Life.

Many of these clubs, such as the Legions of Vets, also have military veterans as members and hold events to raise money for nonprofits such as The Wounded Warriors and Homes For Our Troops. Also featured in the clip are Cobra MC World, Vipers MC and 4 Horsemen.

To get you started, we’ve created a new Motorcycles & Biker Clubs Destination Guide category dedicated to motorcycle and biker culture in Second Life. Are we missing any of your favorites? If so, submit your suggestions to the Destination Guide using our submission form or email us at editor@lindenlab.com.

 

Linden Lab

We are deeply humbled by the response so far to the debut of the new Second Life Blogger Network (SLBN). Since our announcement of this new initiative yesterday, we’ve already had more than 100 bloggers opt-in! 

We’d like to extend a sincere “thank you” to all of the blogging community for the many years of coverage of Second Life culture, communities, creations, and, yes, even controversies. The Second Life blogging community is never dull, to be sure -- and it serves as a key information source for so many who seek to stay connected to so many aspects of our shared virtual society. SLBN aims simply to call more attention to the many fantastic bloggers that are out there so that more people discover their work.

We do ask for a bit of patience during our launch week as we sort through and strategize how to both efficiently and fairly review the many blogs who have opted-in. In all honesty, we’re a bit overwhelmed by the number of bloggers who have responded in the first 24 hours!

So, what’s next? We’re already reviewing posts across all bloggers who have opted-in to begin the process of selectively sharing a handful of posts weekly via many of our official Second Life channels including the new Community Newsfeed, social channels and (in the near future) the login page of our official Second Life Viewer.

Since the launch, there have been a few questions from the community that we’d also like to address. Here are some of the most frequently asked questions we’ve received so far:

If I opt-in, are you going to censor my blog or penalize me if I post something critical?

Absolutely not!  By opting in, bloggers do not cede any editorial control as they remain completely independent. We have no implied or actual say over what bloggers choose to publish -- and, to be clear, we’ll still consider posts from blogs that are often critical of Second Life. Specifically, we review individual posts when we consider what to feature - not your overall blog.

It is true, however, that we do have content guidelines shared publicly so that we are transparent on our editorial criteria used in determining what specific posts we choose to promote on our own channels. One thing that we do want to clarify: we will not deliberately promote or support blogs that frequently post illegal, unauthorized or hateful content. 

We also want to clarify that we do not expect nor recommend that bloggers alter their editorial strategy with hopes of being featured. With the high volume of new posts published daily across all participating bloggers, we anticipate only a very few will be featured any given week. 

My blog features some adult content or nudity. Can I still apply?

Yes! While we won’t feature posts that contain sexually explicit content or other types of ‘adult’ content, we’ll still consider your individual posts that are compliant with our content guidelines. Since featured blog posts may be seen on our general Secondlife.com website and/or some social channels, we aim to follow industry-standard content guidelines (such as those published by Google and Microsoft). 

We understand that one of the great things about Second Life is the abundance of self-expression and creativity across a breadth of topics and genres, including adult-oriented content. However, to stay in compliance with the aforementioned industry-standard content guidelines, we simply aren’t able to highlight explicit ‘adult’ content on our website or social channels. At our sole discretion, we may make exceptions to these policies in limited educational or scientific contexts.

I’m unclear about what happens after I opt-in my blog. Do I need to do anything else? 

No! Once you have opted-in, you will automatically be added to our internal blog feed for ongoing consideration. You do not need to do anything else - and you can opt-out at any time if you change your mind. By opting into the SLBN, you are giving us permission to potentially promote and link to one of your individual blog posts including the use of a brief opening sentence or two from your blog and a single image. We will not reproduce your entire post! All SLBN content links outbound to your site for the full blog post.

I opted-in but now I want to opt-out. How do I do that?

The same Submission Form used to opt-in can also be used to opt-out. Just go to the form and select the opt-out notification. 

Why should I opt-in? What’s in it for me?

We hope to give more exposure to the independent blogging community via some of our high-profile channels including our official blog and social media channels. While a featured presence might not send millions of new pageviews your way, it can’t hurt to get a bit more traffic and awareness to your site - particularly for those who might not have yet discovered it on their own. Your traffic boost might only be modest, but hopefully, you’ll get some new readers from the exposure.

For those that follow industry “best practices” in search engine optimization (SEO), we think that independent bloggers will also benefit from getting another prominent inbound link to their site (which can help with their establishment of “relevancy” in the search engine ranking algorithms). 

For us, we benefit by giving new Residents, in particular, another way to get connected with the broader Second Life community as they quickly learn more context about Second Life communities and cultures (and clothing!). We also hope that existing Residents will stay logged in longer as they discover new events, fashions, and experiences from your blogs.

What about Flickr and YouTube? Do my accounts and content qualify for inclusion in the SLBN?

Yes! We recognize that many bloggers and vloggers publish videos and photos directly on YouTube and/or Flickr. Please use the Submission Form to submit your social account for consideration.

I have a blog for my store or fashion line. Can I still submit my blog and will you consider my posts?

Yes! We recognize that some of the best blog posts come from bloggers who also have their own stores or creations in Second Life. However, we aren’t likely to feature posts where “the editorial content is primarily promotional in nature and reads like a press release or ad for a particular merchant, creator, destination or event,” according to our Content Guidelines

What can I expect if my post is featured? 

Once you opt-in, we’ll begin monitoring your blog posts for potential inclusion in one or more of our official Second Life channels, including our new Community Newsfeed on Secondlife.com, one or more of our social media channels, and (eventually) a feed on our official Second Life Viewer login page. Please note that not all posts will always appear in all distribution channels. 

I am worried that my blog might not be compliant with the Terms & Conditions and/or Content Guidelines. Do I need to change anything to qualify?

We are NOT asking anyone to change anything as part of this initiative. However, bloggers who opt-in must also agree to the Terms & Conditions. Remember that we are reviewing content on a blog post level, so some of your posts may qualify for consideration and some may not, but your blog can still qualify. Of particular note though, please be aware that for legal reasons the criteria does mention that Linden Lab trademarks or logos should not be included in the blog domain name for participating bloggers.  

Why is LL doing this when there are other similar initiatives driven by community members! Stay in your own lane!

Fair enough. We acknowledge that over the years there have been many community groups and members who have provided blog feeds and similar initiatives. We see the SLBN as additional and complementary to those established initiatives. Our goal is to further highlight the incredible community content on our platform. We feel that this is a mutually beneficial program that helps show off Second Life and helps send some traffic to bloggers and their content, and we also appreciate and want to support those groups and community members who have been doing so already.   

One of our key goals with SLBN is simply to help introduce even more people in (and outside of) the Second Life community to the many different bloggers that are out there.

How can I get in touch with you if I have more questions?

Feel free to reach out to us at editor@lindenlab.com with further questions.

Xiola Linden

On June 26, 2017, Linden Lab performed some upgrades on our billing system that resulted in an unanticipated issue. After we completed the maintenance to implement the intended upgrades, many attempted L$ purchases on the LindeX, in addition to Marketplace purchases, began failing to deliver L$ or items, respectively.

Thanks to Residents quickly contacting support and confirming our growing suspicions, we immediately disabled payment processing at 12:05PM PDT to prevent additional users from being impacted.

After some intensive troubleshooting that - despite our best efforts - took longer than we’d have liked, the base cause of these failed transactions was resolved as of 3:51PM PDT on the same day. However, we still have the task of refunding the thousands of failed transactions to the impacted users ahead of us. A large number of Lindens across several departments have been coming in early and staying late between Monday and today to fulfill that responsibility to our users. Your patience is greatly appreciated, and we hope to complete the work as quickly as possible.

We’ll post an update to this blog as soon as we have more information to pass along. Our support agents on the phone lines and live chat do not have any additional information to provide at this time. Support cases which have already been submitted will be answered once this situation has been resolved.

If you missed it, April recently shared a bit about the role of ‘Shrek Ears’ in the Linden culture here. You can believe that this week, Shrek ears are being worn. 

- The Second  Life Support Team
 

Linden Lab

To celebrate, we put together a special (and somewhat mysterious) gift set. 

SL14Blog.png

We’re not entirely sure what a Sananok is, but the Moles assure us they are friendly creatures that tend to keep to themselves and need a good home. Each Sananok avatar comes with a mysterious egg, which is  in fact so mysterious, not even the Moles know what it will hatch into.

Sananok Avatar

Sananok.png

A wearable avatar that includes a shape and an alpha layer.


Mysterious Egg  (Rezzable or wearable)

Egg.png

 

Things you can do with the egg:

  • Rez it out your parcel, make it feel at home.
  • Add it to your avatar to carry it around with you (perhaps for a night on the town?).
  • Have a tea party with it, it’s all good.

Keep an eye on your Egg as it will, from time to time, tell you things (like when it’s getting ready to hatch!).

Stop by the SL14B Birthday Regions and grab this gift from any of the gift kiosks available!

 

 

 

 

 

 

 

Linden Lab

Knock knock
Who’s there?
Boo
Boo who?
Don’t cry!

You have not missed out yet on the chillingly spook-tacular prizes and events taking place all over the Grid.

SWAGINATOR HUNT

The Swaginator Hunt ends Nov 4th - so be sure to explore this trick-or-treat style hunt for free, limited-edition treats and prizes. Everyone can collect the incredible gifts, but the first rule of horror movie survival is NEVER SPLIT UP - so grab your friends and head out for some swag grabbing!

Our own Xiola and Strawberry Linden took on the hunt on last week’s Lab Gab - and had a blast!

CREEPY CRAWL

This year’s Creepy Crawl is going to be epic! 

The second rule of horror movie survival is to make sure you stay in public, highly-populated areas! On October 31st - Halloween - from 11 am to 2 pm SLT - we’re going to venture around the Grid in costumed celebration. Jumping from spot to spot, dancing, and hanging out for Halloween.

There is still time to submit your venue for consideration for a spot on the crawl. 

HALLOWEEN HAUNTED TOUR

 

The third rule of horror movie survival is at some point, you will need to face your fear head-on! This haunted ride is filled with horrors, chills, thrills and much much more. Proceed with caution, but be sure to make time to visit. Hop in a coffin, and brace yourself for a ride through terror!

HAUNTED DESTINATIONS

The fourth rule of horror movie survival is to use your environment and surroundings to your advantage and understand what you’re up against. There’s a good chance you’ve seen some of the television shows where they hunt ghosts. Become your own paranormal investigator and explore the growing number of haunted locations in Second Life. The Destination Guide has an assortment of full-sized snacks in the candy bowl for you - just visit the Haunted category of the Destination Guide.  

NEW PREMIUM GIFT

The fifth rule of horror movie survival is to ward off the evil spirits with pumpkins and decor. Are you a Premium member? If so, you won’t want to miss the newest Premium Gift that is now available at one of the many Premium Gift Collection kiosks in Second Life.  Note that this premium gift goes well with the additional gifts available in the Swaginator Hunt - a match made in Halloween heaven!

Stop by one of the Premium Gift Collection spots to grab your gift pack! 

 


Have fun, check your treats for danger before you eat them, and put your new-found horror movie survival skills to the test. See you on the Grid - but you might not see us - BOO!
 

Xiola Linden

With the announcement of a new “Bill and Ted” movie in the works, you might find yourself wondering what it would be like to travel back in time, and have all of history at your fingertips. Where would you go? What time-frame would you want to see up close? If one of your choices happens to be New York in the 1920s  - the 1940s, then you’re in luck! You don’t have to cram into a phone booth to get there!

Put on your very best era-appropriate outfit (think Guys and Dolls, The Great Gatsby, The Aviator, or Miss Fisher's Murder Mysteries) and step through the Time Portal and into New York in the 1920 - 1940s.

This week’s Destination video takes a jazzy glimpse into the steaming streets and humming hustle of New York during one of it’s most interesting times. Sip a daring drink the speakeasy, cut some rug at the Cocoanut Grove, and experience life outside our current timeline, as you travel back to the noir time of an era gone by!

 

Ready to romp? Grab your dame or Joe, and visit history today.

Xiola Linden

The season of swimsuits and flip flops is upon us! Even in Second Life, you are sure to see a few more barefeet and tanlines than usual. The last few fresh blossoms of spring have reached their peak, and the water has warmed to a perfect temperature for dipping or sipping umbrella drinks in the sand or poolside.

There are parades in the streets as festive crowds dance along the sidewalks and pinwheel their arms against the sun. There is no way to deny that summer has shone her sunny face, and the Destination Guide is prepped with a ton of sun activities to keep you entertained. Come join us for the Music Fest auditions today and tomorrow for a little live music!

Share your Second Life summer pics to our official Second Life Flickr  where we select our Pic of the Day features, and do not forget to update your Place Page! In addition to the Destination Guide, Place Pages are a new way for creators to share their unique destinations in Second Life including 360-degree photos! Check out our featured Place Page this week at The 1920s Berlin Project.

If you have a place of your own that you want to share with the rest of us, make sure to drop us a note at editor@lindenlab.com or submit your spot via web form.

Now, slather on some virtual sunscreen and meet me at the pool!

Linden Lab

What’s that? Residents can auction their parcels? Wow!

Last July we shared the news that Auctions had received a makeover.  Today we are pleased to announce the launch of Resident to Resident Auctions!  If you own parcels on the Mainland (not group land), you are now able to put them up for auction via your parcels’ Place Page.  

You can set the parameters of your auction: start and end times, minimum bid, and the bid increment. If the auction attracts bidders, at the end time the winner gets the land automatically and the winning bid amount less the Auction Commission fee (15%) is automatically transferred to your balance.  

Want to know more? We’ve created an Auctions Walkthrough to help.  It will answer common questions and provide a detailed breakdown of how auctions work and what happens during the different stages of bidding.  

Going once… going twice… SOLD!

Brett Linden

Looking for something to do in Second Life this summer? We’ve rounded up some of the best new events and destinations worth exploring, including a Hawaiian-flavored fashion fair, a Japanese summer shopping festival, several art installations and much more. Best of all, no sunscreen is required!

Here are this week’s highlights:

Don’t forget to share your Second Life pictures with our official Second Life Flickr  where we select our Pic of the Day features. Have you updated your Place Page yet? In addition to the Destination Guide, Place Pages are a new way for creators to share their unique destinations in Second Life including 360-degree photos! Our featured Place Page this week is AfRiCaRiBbEaN Africa Live.

If you have a place of your own that you want to share with the rest of us, make sure to drop us a note at editor@lindenlab.com or submit your spot via web form.

Linden Lab

There is a long-standing existential and philosophical question that persists to this day. If you dream it, do you experience it? That holds true for so many things in Second Life. Exploring foreign countries and learning about diverse cultures, swimming with dolphins, meditating from the blissful zen of a Tibetan temple, or hanging ten in the open water wave rush of the ocean on a surfboard. The surf is up in Second Life, and the sunshine, beach sand, and horizon are the perfect place to feel the thrill of riding those waves!

This week’s Destination Guide video is all about the joy and art of surfing in Second Life. Meet Lady Di - who really enjoys surfing in Second Life. 
 

 

Where else can you thread (and shred) the needle and wipe out safely, hop right back on the board and make a perfect run?

Just because summer is over, doesn’t mean you can’t follow the sun in Regions all over the Grid - in fact, there is a whole dedicated category to surfing in the Destination Guide. 

Now, go catch a wave - the water is perfect!

Featured locations:

 

Credits:
Video by Draxtor Despres
Featured wetsuits by Salt & Pepper

Linden Lab

Microsoft is discontinuing support for Windows 7 on January 14th. This means that it will no longer get updates, including security patches. Therefore, running Windows 7 will become increasingly insecure as new vulnerabilities are discovered and not patched.


Accordingly, Linden Lab is updating our system requirements to remove Windows 7 from the versions we support. This does not mean that Second Life will stop working on Windows 7 immediately; existing viewers, and possibly some new viewers, should run as well as they did before. However, we will not be testing any viewers on Windows 7, so it is likely that compatibility problems will develop and increase over time. In addition, we will not attempt to fix any problems which occur only on unsupported operating systems (if a bug is reported against an unsupported system, we usually try to reproduce it on one that is supported; if we can't, we don't investigate further or attempt to fix it).


In order to keep your Second Life experience as reliable and secure as possible, we strongly recommend using only supported versions and keeping them updated with the latest vendor patches.
 

Linden Lab

Video production courtesy of Draxtor Despres. Avatars depicted in this video are made by Neurolab and Chip Midnight.

This week's Second Life Destinations video explores one of the most popular and long-lasting spots in Second Life. Kowloon is a densely-populated destination that is inspired by Hong Kong’s infamous Kowloon Walled City. 

Visitors can stroll through the many darkened alleys and narrow neon-lit streets to shop and explore, but one impossible-to-miss attraction is the new 100-story building project initiated by Magnum Yoshikawa. This unique limited-time community project was inspired by a popular Japanese children’s book and is already in its second iteration. Participating Residents are encouraged to show off their creativity by decorating one of the many small rooms contained vertically across the 100-floor structure -- with a 20-prim limit, no less! 

To participate in the project, look for the sign adjacent to the building at the entrance of Kowloon. Once you touch the sign, you can message Yoshikawa if you want to potentially decorate one of the many rooms (as space allows).

The blogging community has already taken notice of the ambitious project, too. The Million Happy Endings blog recently documented the origins of the project, while the YouTube channel The Demented One also created a video showcasing the creativity under construction.

To learn more about Kowloon, you can visit its official blog...or visit it inworld!

Xiola Linden

It is clearly Spring outside the office windows here at Linden Lab. Blue skies, crisp air and sunny sidewalks, and everyone seems to have a bounce in their step that indicates the shedding of winter memories and the excitement of a new season upon us.

While it can be Spring eternal  in virtual life — there’s no doubt that Residents love to do it up in full festive glory. Egg hunts and pretty pastels are around every corner, and the sweaters and coats of last week are replaced with tank tops and cardigans.

Our Destination Guide knows just where the latest adventures await in Second Life. So swap out those boots for an open-toe shoe and hit the grid with a bounce like you mean it!

If your Second Life creation is missing from the Destination Guide, drop us a note at editor@lindenlab.com  or submit your spot via form. 

Don’t forget to take loads of pics and share them on our official Second Life Flickr. We select “Pic of the Day” from that group.

Now — let’s jump down that rabbit hole and see what awaits!

 

Brett Linden

October continues to be a busy time in Second Life as several new seasonal events and Halloween-themed spots continue to pop up across the grid.

One of the biggest highlights this month is BURN2, which is an inworld extension of the popular Burning Man festival and community. The theme for this round is “Radical Ritual.”

Another highlight is the unusual art experience “Floating” by acclaimed artists Bryn Oh and Cica Ghost. This unexpected collaboration has an interesting backstory that you can read about on Bryn Oh’s blog.

October wouldn’t be complete without dozens of new haunted attractions -- and there is no shortage of new spooky spots debuting in the Destination Guide this month. The Haunted category now hosts over 100 unique spots, including MadPea’s Halloween Ghost Hunt and Pulse Games’ Birthright.

Before you explore, don’t forget to pick up your free trick-or-treat bag at Portal Park, too!

Here are some new spots we recommend:

Is your spot (haunted or otherwise) listed yet in the Destination Guide? If you have a place of your own that you want to share with the rest of us, make sure to drop us a note at editor@lindenlab.com or submit your spot via web form. Also, don’t forget to share your Second Life pictures with our official Second Life Flickr —  where we select our Pic of the Day features.

Have you updated your Place Page yet? In addition to the Destination Guide, Place Pages are a way for creators to share their unique destinations in Second Life — including 360-degree photos! Our featured Place Page this week is Hokmaph Store.

×
×
  • Create New...