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Bagman Linden

I recently joined Linden Lab as the new VP of Engineering to lead the Linden engineering team and improve the Second Life experience for both new and existing Residents. Second Life is not only the most unique product that I have ever seen, but it also has the most unique and challenging technical hurdles.   
 
When the opportunity came up for me to join the Linden team, the two aspects that excited me most were: 1) knowing that, with my experience, I could improve the product in significant ways, and 2) a belief that Second Life is not at the end of its life cycle, but rather has its best years ahead of it.
 
For me, the challenges and the opportunities at the Lab are a perfect fit for my background. I come to the Lab with over 20 years of experience as a game developer and engineering lead, primarily in the MMO area. Prior to joining Linden Lab, I spent 10 years working for Sony Online Entertainment doing MMO RPG development (with a focus on the networking, servers, and core technologies), along with PS3 and PSP development. Some of the titles that I worked on include: Everquest, Everquest II, Star Wars Galaxies, Planetside, Untold Legends PS3, Field Commander PSP, FreeRealms, and CloneWars Adventures.

Old timers may remember an early entry into MMO gaming that I developed in a game called Subspace, published by Virgin Interactive Entertainment in 1996. The unique relationship I had with the player base of this product mirrors the relationship between the Lindens and the Residents in many ways. If there is one thing I've learned about MMO gaming over the years it is that MMO products have a life of their own, and the player investment in the product is a key aspect of that. Second Life is no different in this regard.  The Residents of Second Life want to see the product succeed every bit as much as Linden Lab does.
 
I describe myself primarily as a hard-core C++ developer, with a passion for well-architected, highly optimized systems. I like taking on the big challenges and enjoy refactoring systems to make substantial improvements, rather than just make smaller, incremental improvements.
 
And, for those that have already looked up the definition of Bagman, you can rest assured that my nickname doesn’t come from any criminal activity, but from a game that I played when I was a kid. In fact, here is a

link to the game in action (brings back good memories).
 
Excited to be on board and looking forward to an amazing 2011 and beyond.

 

Jeff Petersen

(SL: Bagman Linden)

Rodvik Linden

I would like to thank everyone who sent me messages on how to improve Second Life. For now, I will leave aside longer term goals around creativity, new windows into Second Life, and other initiatives. Instead, I want to share three important areas that we are focusing on in the short-term, based on your suggestions:

 

  1. Service: We have added significant resources to better address customer service times. Many of you will have noticed that our response times have improved both for individual cases and larger community issues. In addition, we are actively working to reduce commerce friction. We will continue to work hard to work out the kinks and improve these services even further.
  2. Lag: We have already implemented some server-side performance enhancements to improve lag and there will be far greater focus on that area in the months to come.
  3. Usability: This is the topic of today’s post.

 
Many of you have noted that Second Life is difficult to use, both for yourself and when inviting friends inworld. This usability issue is more complex than the user interface as it not only includes finding people and places, but it is also is dependent on some of the items above. We want to make an experience that helps you overcome some of the big usability hurdles that you’ve shared with me.

Today, we’re launching a new version of Second Life Viewer Beta which introduces two modes that are available to everyone who downloads it--Basic and Advanced.

Basic mode is an easier, simplified experience designed to introduce users to Second Life. It includes simple communication and navigation tools such as click to move and hold to move the camera, a choice of 24 pre-configured avatars, and an integrated Destination Guide to help you connect to friends and interesting places quickly and easily. Certain functionality, such as voice capability, building tools, and the ability to purchase virtual goods, is not available in Basic mode.

Advanced mode is for those already familiar with Second Life who use the full feature set of the SL Viewer.

There are a couple of things that I want to share right off the bat. First, both Basic and Advanced modes are built on the same code base and are included in the standard download of the SL Viewer Beta. You can think of it like two skins on the same piece of software. New customers will default to Basic, and if you already have the SL Viewer loaded onto your machine, the new version will default to the Advanced mode.
 
Our goal is to get new users comfortable in SL using Basic mode and then have the option to toggle to the Advanced mode when they are ready to conduct more advanced activities such as using voice, purchasing virtual goods, and building. And, it’s easy to switch back and forth. Simply toggle to the alternate mode in the Login Screen, and then log back in.

Lastly, we know that the Basic mode is very lean, and we’re only at the beginning of developing the minimum feature set--keeping it simple and working on the basics of usability first. We anticipate adding additional capabilities to Basic mode, so your feedback is important before we make this version of the SL Viewer the default download for new users.

This is a first small step towards making the world that you have created more accessible and enjoyable to use for everyone.

So, download the SL Viewer Beta and try it out.

 
Thanks,

Rodvik

Helpful Links

Vogt Linden

As I mentioned last week, today the Second Life Forums, Blogs, Knowledge Base and SL Answers are now temporarily in read-only mode. This means that everything housed within the http://blogs.secondlife.com site is available for you to read, but you cannot post comments--or contribute content--until we launch our new community platform (http://community.secondlife.com) on March 2nd.

Get ready for a more robust self-help platform with powerful capabilities, including unified search, reputation systems, new community tools, and social media features. And, please pardon our dust while we transition over to the new system.

To be informed immediately when the new community platform is live, follow us at @Second Life on Twitter where we’ll be officially announcing the launch.

Vogt Linden

I wanted to give you an update on several important new Customer and Community Support initiatives currently underway. We have recently added significant resources--of both people and technology--to improve your experience with both Customer Support and community interaction and communication.

On the Customer Support front, we have increased coverage to eliminate our backlog within the next 3 weeks and have already resolved 70% of the outstanding tickets. We are also continuing to work on changes to our Support processes and policies to improve communication about cases and speed up resolution time.

Additionally, we are actively investing in technologies that help you to quickly solve problems, find answers, share insights, and get help from the community.

Powerful New Community Platform To Launch Soon

On March 2nd, we will launch a new, and much improved, self-help community platform--comprised of Forums, Blogs, Answers, and our Knowledge Base. This new fully integrated platform helps you to more efficiently leverage the power and knowledge of the community. Among many architectural and usability improvements, the system also includes:

  • Robust Self-Help Functionality: It will be easier and faster to find the answer to your question or the information that you’re looking for. For example, in Answers, when you begin to type a keyword, an intuitive category search will return common matching solution results. And, solutions accepted by the question author are automatically nominated for Linden editorial review and possible inclusion in the Knowledge Base.
  • Unified Search: You can find the information that you’re looking for in one federated search field that returns organized results from relevant content in the Forums, Blogs, Answers, and the Knowledge Base.
  • Single Sign On: Just as you can in the current system today, you will use your current Second Life username and password to log in to the new platform.
  • Contribution-Based Roles: Based on your contributions to the platform, you will be able to earn new capabilities and roles in the community--from a brand new Resident to seasoned and experienced Helper.
  • Easier for Experienced Residents to Share Their Wisdom: If you’re an avid Second Life Resident who wants to participate in the community, then it will be much easier for you to update existing articles; comment on published articles; and nominate, review, and include subject matter for the Knowledge Base.
  • Industry-Standard Social Media Features: As you can in many other community platforms, with the click of the mouse, it will be easy to Twitter, Facebook, Digg, etc., interesting content that you want to share with your friends in the Social Web.

The Resident testers who were given a sneak peek into the system gave us great feedback and insightful reviews. Big thanks to everyone who participated!

Forums, Blogs, and Answers will be in Read-Only Mode Starting February 21st

We’re in the final roll out stages and wanted to give you notice on what to expect. At 12:01am PDT on February 21st, the Forums, Blogs, and Answers will switch to read-only mode until March 2nd, when we launch the new system. This means that everything housed within the http://blogs.secondlife.com site will still be available for you to read, but you cannot post comments--or contribute content--until March 2nd. Why go dark for over a week? Good question. We need the time to make sure that the data set, housed within our current system, is safely ported into the new platform and that everything is fully operational and ready to go for you on launch day.

Looking forward to sharing more on launch day and to your contributions to the new platform.

Amanda Linden
As customers, your satisfaction and input is critical to the success of Second Life. However, we know that it has sometimes been confusing and difficult to communicate with us and we can always do a better job of  listening. Toward that end, we’ve taken a hard look at all of our Resident-Linden communication paths and designed, or revamped, a series of new programs and tools to help us all have a more productive dialogue. Our goal is not only to listen and acknowledge your feedback and ideas, but also to work more collaboratively to help build a better Second Life experience for the common good.
In addition to rolling out new Community Participation Guidelines that apply across all communication paths, we also want to make very clear which ones are best to share your ideas about how to improve the experiences, content, and economy in Second Life, which ones are best to communicate with each other, and which ones to use when you want the latest news on Second Life or Linden Lab.
Also, please note that next month we will be rolling out a new community platform--an integrated system that will include SL Blogs, SL Forums, SL Answers, and the Knowledge Base. We will be blogging about that in the coming weeks as we get closer to launch.
First, we would like to explain what we are trying to achieve and how we propose to do it.
NEW COMMUNITY PARTICIPATION GUIDELINES SET THE STAGE FOR CONSTRUCTIVE DIALOGUE
We've updated our guidelines about community participation and they're largely the same, just clarified and streamlined for easy reference. The purpose of these new guidelines is to keep the conversations  constructive, courteous, respectful, and in the spirit of collaboration so that we can have more thoughtful and effective discussions. The new Community Participation Guidelines outline the ground rules, in addition to our Terms of Service,  for all Resident and Linden communications on the blogs, forums, bug  tracker (JIRA), SL Answers, User Groups, and the Knowledge Base.
PARTICIPATE IN USER GROUPS AND JIRA
Office Hours Transition into Focused User Groups: The best part about the Office Hours program was direct Linden-Resident communications, but it was often a challenge to find the best Office Hours (or Linden) to give your feedback to. And, the conversations were sometimes not as focused or productive as they could have been. For us, we struggled with the unstructured nature of Office Hours. They were not effective enough in getting the right pieces of feedback to the right people who could act upon it--the Product Managers and teams--or creating a broader, representative sample of what most Residents thought about the topic.
Today, we are announcing a new approach--User Groups. User Groups are product or community focused and each one is led by the Linden responsible for the specific topic. The User Group program is about opening up a more representative and focused dialogue about user needs. Most User Groups are public and may include any or all of the following: inworld meetings, JIRA sections, a Twitter feed, an SL Forum, and/or an SL email list. It’s up to the User Group leader and the core Resident team to determine how they best communicate with one another. The discussions should be open, direct, and be more forward-looking and focus more on how we can improve your user experience.
A complete list of User Groups, and their Linden owners, is available here on the Second Life wiki and there’s also a Google Calendar where you can see all User Group meetings and add them to your calendar. Many User Groups will have several Linden team members participating, in addition to the User Group leader. All User Group leaders will be publicly posting agendas and notes from each meeting that may include an audio recording or a text chat log. So, whether you are a participant in a specific User Group or not, it will be easy to check in and see what’s going on in any area that you’re interested in.
Submit Bug Reports in JIRA: For those that aren’t familiar with JIRA, it is our public bug tracking system and it’s the best place to go to let us know about bugs or suggest new features that are proposed in User Group meetings or outside of those sessions.
Our development teams actively review the bugs that you submit in JIRA and do one of several things: place the item onto a development team backlog to address, ask the submitter to contact Support or provide more information if the developer cannot reproduce the bug, or close it and explain why we aren’t going to tackle this particular bug or idea.
It’s also important to note that we are going to remove the “voting” feature in JIRA in one month. Today, we do not use voting to triage or to make product decisions and the last thing that we want to do is set false expectations. So, when you are interested in what action we will take on a particular JIRA, use the JIRA “Watch” feature so that you will be  immediately updated in email when there are new comments on that particular JIRA issue. We will continue to use the number of Watchers as an indication of the level of interest.
PLACES TO CONNECT WITH ONE ANOTHER
Find Solutions SL Answers: If you haven’t explored SL Answers yet, then you definitely should try it. Second Life Answers is the best place to ask questions and get answers from other  knowledgeable Second Life Residents. It’s a very helpful tool when you  need to have your questions answered quickly. And, if you’re a long time  Resident, you should jump in and help answer questions and help out  your noobie friends.
Participate in SL Forums: SL Forums are a great place to connect with other Residents on specific topics. As I mentioned earlier, we’re going to roll out a new community platform for Forums that is easier to use and more organized. Look for that next month when User Groups will be adding specific areas for lively discussions with our Product Managers on topics relevant to each User Group.
Join the SL Email Lists: Late last year, we cleaned up the old SL email lists and created a few new ones to accommodate discussions happening among smaller communities that may not have any other way of connecting--ranging from the open source community to the educators in Second Life. The lists are a great resource to use when you want to tap into the collective wisdom of a group. Take a look at the current SL email lists that are available and join the ones that most interest you. If you would like to suggest a new list, then just email me (address below) or drop me a note card (SL: Amanda Linden).
GET THE LATEST SECOND LIFE AND LINDEN LAB NEWS
Check out the SL Blogs to Get Second Life and Linden Lab News: The SL Blogs are always the best place to go for news and information about Second Life. As is true with Forums, we’ll be rolling out a new Blog structure next month--and be blogging about it shortly. So, stay tuned!
Follow Us on Twitter: Twitter is a great way to get the latest and greatest information about Linden Lab and Second Life. There are many lists to choose from and we encourage you to follow us and join the conversation. The primary Twitter account to follow, if you want immediate notices of blog posts and other news, is @SecondLife. For a complete list of official Linden Lab/Second Life Twitter feeds, click here. This page will constantly be updated, so check back often. We also actively follow these hashtags: #sl, #secondlife, #slviewer2, #slmarketplace and suggest that you do, too.
Like Us on Facebook: Facebook is the best place to find out about cool things going on in Second Life, share ideas, and get the inside scoop on inworld events, contests, machinima releases, PR activities, fun discussions, and more. Come join over 111,000 people who have “Liked” our Second Life Facebook page.
Of course, these communication programs are evolving, and we look forward to your feedback on these changes and other suggestions on how we can continue to improve our community communication programs. Feel free to leave comments here or email me at amanda at lindenlab dot com.
Nelson Linden
2010 ended on a positive note for the Second Life economy, with several key measures growing while others remained stable as compared to Q3 numbers.
Total money supply, LindeX volume, and web merchandise sales volume were all up between 6% and 8%, indicating growth in economic activity. Also, the L$ rebounded strongly from Q3, appreciating 3.7% quarter to quarter.
When comparing 2009 to 2010 measures, average monthly repeat log-ins were up 8%, average monthly economic participants were up 4.3%, annual web merchandise sales volume was up 104%, and the world size grew by 5.8%.
For a definition of the metrics in this post, please see this wiki page. Click on each image below to see a larger version.
AVERAGE MONTHLY REPEAT LOGINS
Repeat logins gained 1% this quarter. Average monthly repeat logins in 2010 rose 8% over the 2009 average.

USER HOURS
User hours were flat this quarter, appearing to stabilize after a gradual decline in the prior four quarters. Total user hours in 2010 fell 10%  from 2009.

AVERAGE MONTHLY ECONOMIC PARTICIPANTS
Economic participants were flat in Q4, remaining in the historical five-quarter range. Year over year, the 2010 average of monthly economic participants was up 4% from 2009’s average.

AVERAGE EXCHANGE RATE
Increasing demand and falling supply on the LindeX caused a 3.7% appreciation in the value of the L$ in Q4.* The average L$ value in 2010 was within 1% of the average value in 2009.

*Note that the exchange rate is expressed in L$/USD, meaning larger numbers represent a lower L$ value and smaller numbers represent a higher L$ value. The average rate is calculated by dividing the total L$ exchanged through the LindeX by the total US$ exchanged through the LindeX in the quarter.
L$ SUPPLY
Money supply grew significantly in Q4 to US$28.4m worth of L$, 8% over Q3. The year end money supply in 2010 was 11.9% over 2009.

LINDEX VOLUME
Mirroring money supply growth, volume on the LindeX grew 8% in Q4, nearing the top end of the historical five-quarter range. Total LindeX volume in 2010 was nearly US$119m, 2.8% over 2009. This means that an additional US$4m traded hands on the LindeX in 2010.

WEB MERCHANDISE SALES VOLUME
Driven by greater merchant adoption and improved shopping features, web merchandise sales volume grew 5.8% in Q4. 2010 web sales volume was up 104% relative to 2009.

WORLD SIZE
World size remained flat in Q4; 2010 year end world size was up 5.8% relative to 2009. Today, Second Life's virtual land mass would be roughly twice the size of Hong Kong.


Jack.Linden
I’m delighted to announce that today we have released Viewer 2.3 as the main Second Life Viewer and the default download for new Residents. This release includes the full launch of Display Names allowing greater self-expression, improved Event Scheduling, Viewer Hints, and many additional performance and usability enhancements. For more information on the new features, see our Viewer 2.3 Beta blog post.
This is just a few short weeks from when the Viewer 2.3 Beta was made available; a big thanks to those Residents that downloaded the beta and provided feedback.
Download the Viewer 2.3 Release today, try it out, and Twitter your thoughts using the #slviewer2 hashtag.And, if want to learn more about Display Names, then there are plenty of places to find information including some excellent videos by Torley. Check out the helpful links below.
Please note: If you are using an older version of the Viewer (including most 3rd party Viewers) that still has three login fields (first name, last name and password), please read this page for guidance on how Display Names affects logging in.
Helpful Links Downloads: Windows | Mac | Linux Viewer 2.3 Release Notes Display Names FAQs Changes to Display Names Based on Your Feedback with Video Display Names Knowledgebase Article with Instructional Video Usernames Knowledgebase Article with Instructional Video SL Events Wiki SL Answers on Display Names SL Forum on Viewer 2
Torley Linden
The Second Life Discussion Guidelines have moved here.
^ As a friendly reminder, please read the guidelines before commenting on the blogs or posting in the forums so you can be awesome!
This change was done by Torley Linden as part of making help easier to find... because the previous version couldn't be read by non-logged-in Residents and contained numerous formatting glitches and old references (for example, "Xstreet" instead of "Marketplace"). The meat and spirit of the Discussion Guidelines' content remains the same, and been cleaned up on the wiki help pages, where future versions can be updated easier. Please let Torley know if there are further errors to correct.
Philip Linden
After about four months as interim CEO, working closely with Bob Komin, the management team, and the board, we've decided we are ready to start the search for a new CEO. I'll be leaving day-to-day management of the company and continuing in my role on the board, including helping in the search to find a great CEO. I will also be continuing my work with my new company, LoveMachine. Bob will lead Linden Lab while we conduct the search. It's been an intense few months of transition, and we all feel like we are in a better place now, with a clearer sense of direction and more focus, and are ready to bring someone new into the mix as a leader.
Jack.Linden
Following on from my previous post, I am delighted to announce that we will begin the Mesh Open Beta on Wednesday, October 13th, allowing all Residents to experiment with our new mesh upload fuctionality. We’re extremely excited about this project; here is what to expect from the beta program:
On October 13th, you will find a new “Mesh Project Viewer” on the Downloads page, which will be available for any Resident to download. This Viewer cannot connect you to the main grid; instead, it will take you to a development grid (called Aditi) where mesh has been enabled. After you download the Mesh Project Viewer and log in to Aditi, you can then experiment with mesh without impacting your regular SL account. The mesh features should be fully functional, so you’ll be able to upload mesh files, define their physical shape, apply them to objects, and link multiple mesh objects together.
Some aspects of mesh are complex, but don’t worry -- we will also provide documentation explaining how to get started with mesh, along with some simple examples to get you started.
The main purpose of the beta is to have as many folks trying out the technology as we can, so that we can improve the quality and iron out any issues early. I’ll blog again on our progress shortly and will also let you know how best to file bugs or give us other feedback. We are still actively working on the user interface for mesh, so you should expect this to look a little rough for a while as we polish it up and make changes based on your feedback.
So, if you’re someone who is comfortable trying out beta software, and you’re interested in creating mesh objects in Second Life -- a whole new level of creativity -- please do put October 13th in your diary!  The more involved you get, the better it will be!
Jack.Linden
In January of this year, Linden Lab purchased Avatars United as part of our social strategy and a larger ambition to integrate powerful social networking capabilities into the Second Life experience -- to make it even faster, easier, and more fun to find friends, build vibrant communities, and share the richness of Second Life with fellow Residents inworld and friends outside of Second Life. We purchased Avatars United for its underlying social technology -- the ability to create social networks, communities and groups.
In order to focus our resources on integrating that technology to Second Life, and to minimize the confusion between the Second Life and Avatars United brands, we will be taking down Avatars United, on September 29th, 2010. We will roll out new Resident Profiles in the coming months -- including the option to share more about your inworld identity and infused with social networking functionality -- all under the Second Life banner. The most “back to basics” building blocks of Second Life -- the heart of what makes Second Life so special -- is you, and we’re committed to using the Avatars United technology to help you build richer communities and create stronger, more dynamic relationships with each other.
If you have a profile on Avatars United, then we encourage you to use this week to save any pieces of content (such as pictures, friend’s names, etc.) that you want to keep. AU members will shortly receive an email version of this post that will also update them directly on their AU Coin refund, for those that have an account balance.
We would like to thank all members of Avatars United for participating in our community, and being part of the Second Life family. And, we hope we will see you again, in Second Life!
Jack.Linden
Along with many other services across the Internet, Second Life needs to separate the unique identifier you use to log in with from the name you are known as inworld. By insisting that the two needs be served by one name, we make it nearly impossible for anyone to use their real name, nickname, role-play name or their social Web identity within Second Life. Our new Display Names feature will finally make that possible, as well as allowing a greater freedom of expression inworld.
Over the last two weeks, we’ve received a tremendous amount of Resident feedback, based on two blog posts -- one announcing Display Names and the other announcing the open beta and Project Viewer for that same project, giving all Residents the opportunity to get hands-on experience with Display Names today. In fact, we received more than 63,000 views and 1,600 comments on those two posts alone, which is very cool! Also, we’ve had thousands of Residents download the Display Names Project Viewer and test out the feature on our test grid which is providing invaluable feedback and enhancement suggestions.
We’ve read every single one of your comments and Jira submissions and as a result have been rethinking certain aspects of the feature with your comments in mind.
Display Names Enhancements
Having taken on board the concerns, here are the changes that I have asked the team to make in response to your input so far:     We will change the default behaviour to show both the Display Name and the unique Username if the two names do not match. If they do match, we will show just one (Display Name). Residents can still change this behaviour in preferences. Increase the visibility of the Username throughout the interface. As the Usernames are unique to each account we’ll make this more prominent in the Profile and elsewhere so that you can easily check who someone is. We’ll also label the two names clearly in the Profile so that it’s obvious what they are. We will make it more consistent so that where you need to see both both names, you will. Improvements to chat so that you can see username if you wish to and so that chat logs include notification of any display name changes by anyone present. As often happens with password creation, we will require Residents that are changing their Display Name to enter it twice, to ensure they do not misspell it and end up stuck with a name they can’t change for a while. We’re looking to add a simple one-click way to copy a Display Name to your clipboard - because unicode can be incredibly tough to type. Other Ideas being considered
We also received two very good suggestions to help mitigate the impersonation and griefing risks. The first was to use colour coding for Display Names to bring more clarity to names. The second is charging a nominal L$ fee to change a Display Name. The thinking there was that it would deter new Alt accounts being used to misuse the Display Name feature. We are considering both ideas; I will get back to you with the outcome of that discussion soon.
Some of you have suggested disallowing the Display Name from matching any previous Username, but as we have used many millions of names for accounts already that would make Display Names very hard to use as most names would be blocked.
Rethinking Identity in Second Life
The Display Names project is about the freedom to express yourselves inworld -- including using the tag above your head. As people live out their Second Lives their needs for the name above their head may change -- perhaps they meet someone and fall in love, or they make a new professional affiliation or decide to roleplay. This is why an important principle behind this change is that Display Names not be unique or limited.
The Display Names project also allows us to simplify the registration process. In the past, name choice has been a point at which many potential Residents abandon the process.
Display Names is also about the ability to use Unicode characters for our international Residents, something that is increasingly important as we grow.
We recognise that we need to offer this capability in a way that best preserves your unique inworld identity and protects you, as much as possible, against the risks of impersonation and griefing which are the areas where a large bulk of your concerns lie. We are listening and will continue to do so. We will soon provide a revised Project Viewer so that you can see the changes we are making as they take shape. We may have several such iterative releases so that you can see the results of your feedback.
On behalf of the entire Display Names team, we want to thank you for your passionate and thoughtful responses. You are at the heart of our business, and we really value the dialogue because ultimately it results in a better Second Life experience for all. I’m looking forward to hearing your thoughts as we continue to improve this Viewer 2 feature and others coming soon.
Nelson Linden
The Second Life economy remained stable in the second quarter of 2010, despite one-time events that affected a number of metrics. The most notable economic event of the second quarter was a temporary decrease in the exchange rate of the L$ vs. the US dollar in mid-June that has since returned to typical levels. Our research in the weeks since this occurred indicates this change was due in large part to our merge of Residents’ inworld and XStreetSL L$ balances.This had the temporary effect of reducing L$ purchase volume as Residents lowered the total amount of L$’s they were holding because they now had one combined account.  Previously, Residents held a higher combined L$ balance in two separate accounts and purchased L$’s more frequently when they were keeping a minimum balance in each.  You can read more details in our quarterly economic spotlight post.
Changes in Reporting
From time to time we will change our reporting in order to provide the most relevant and accurate summary information for the use of merchants, landowners, content creators, and other participants in the Second Life economy. Our goal is to provide those who participate in the economy and run inworld businesses with the data they need to make informed business decisions.  We are making a change from the recent past by reducing the relatively large set of metrics we have provided--many where causality is complex or unclear--and we will instead provide a more focused data set with a briefer description about each quarter’s activity.  We believe the indicators below are the key items to focus on, and we are adding a page describing the content and methodology behind each figure.
In addition, we will be phasing out the data feeds at http://secondlife.com/statistics/economy-data.php. We’ll have more updates on this shortly, but because this data currently bears little relationship to the health or strength of the Second Life economy, we feel it’s appropriate to discontinue these feeds.
Resident-to-Resident Transactions
At least for the time being, one figure we will no longer publish in our historical charts is the Resident-to-Resident transaction data. As we’ve analyzed this data we believe that it is not as accurate a measure of the inworld economy as we would like. We are currently working to develop a more accurate metric with which to replace this number. For the near term, we will continue to publish a comparable Resident-to-Resident transaction figure for historical comparison. In Q2 2010, Resident-to-Resident transactions totalled approximately L$40 billion, or US$152 million.
RESIDENT USAGE INDICATORS
MONTHLY REPEAT LOGINS
Monthly Repeat Logins indicated improved retention and engagement over recent quarters:
Q2 2010 averaged 805 thousand monthly repeat logins, a rise of 8.6 percent vs. the Q2 2009 average of 742 thousand. Levels are flat with Q1 2010.
USER HOURS
User Hours were slightly lower, at 108 million for the quarter.
The Q2 2009 User Hours figure of 126 million includes substantial usage attributable to “bots” and other scripted agents. Bot policy changes took place in mid-Q2 2009, making it difficult to make accurate comparisons with the year-ago period. User Hours in Q1 2010 totaled 116 million.
MONTHLY ECONOMIC PARTICIPANTS
Monthly Economic Participants (those accounts that receive or distribute L$ in a given month) are the most active and engaged participants in Second Life and the economy. Economic participation in the second quarter, on average, was flat against the previous quarter, and rose against the same period a year ago.

LINDEN DOLLAR RATES AND RELATED METRICS
EXCHANGE RATE
The average Linden dollar exchange rate moved from approximately L$261 per US dollar at the beginning of the quarter, to just under L$269 per US$ at the end and fluctuated across a larger range for two weeks during June (see second chart below), as we noted at the time. Average exchange rates, however, remain largely unchanged. As noted above, our research indicates this change was due to our merge of Residents’ inworld and XStreet SL L$ balances and temporary market uncertainty immediately after the announcements of our restructuring and changes in senior management. Read more details in our quarterly economic spotlight post.

 

L$ SUPPLY
We are also improving and changing how we report the L$ Supply figure with this quarter’s post. Previously, this metric did not include individual XStreet SL account balances, and misclassified some administrative accounts as Resident accounts. For this quarter we have updated the calculation to include only Resident accounts, and have summed their balances across both XStreet SL and inworld. This number now more accurately represents the total purchasing power of all Residents in Second Life. Note that we have shown both calculation methods in the charts.

L$ Supply in Q2 was US$25.9 million vs US$26.2 in Q1
LINDEX VOLUME
Historically, LindeX volume has been very stable, and the slight decline from Q1 is within past ranges. This metric is traditionally less volatile than many other indicators we report, and we expect this behavior to continue.    
LindeX trading volume of US$29.4 million in Q2 2010 was up slightly against the year-ago Q2 volume of US$29.1 million, but off from Q1’s US$30.7 million
XSTREET SL MERCHANDISE SALES VOLUME

Q2 2010 saw 39% growth in sales over Q1 2010 and 124% growth over the same quarter a year earlier. The primary driver of this growth was the merging of users’ Xstreet SL and Second Life Linden dollar balances. This simplified the purchase process on Xstreet, producing an immediate jump in sales volume. In addition to the benefits of the balance merge, we continue to show healthy growth from the acquisition of new users paired with the development of new creative products from our merchants. Q2 continued the trend of setting record sales volume and this quarter in particular contained an important milestone, as Xstreet SL had it’s first month with over US$1 million worth of sales.

LAND
WORLD SIZE
World Size grew to 2,110 square kilometers at the end of Q2, from 2,070 at the end of the previous quarter, and 1,900 for the year-ago period. Private regions accounted for the largest portion of inworld land (44 percent), and private homesteads the next largest (36 percent). Mainland regions accounted for 19 percent of the total inworld land mass.

Xiola Linden
I mentioned once how walking along the piers here in San Francisco is a bit like walking around The Arcade Gacha event with a really great windlight, and now it’s time to take another stroll along the virtual piers at The Arcade. I’ve been saving up my Lindens and I hope you have, too. There are tons of amazingly cool items to collect from some of the most clever designers on the grid. Even if gachas are not your thing, be sure to drop by when things have calmed down to enjoy the beautiful build — sites, sounds, and all!
Believe it or not, Halloween is already creeping its way into Second Life — and there’s new haunted and horrific attractions to brave with your besties. You know what they say about horror movies — never go into the basement alone!
Cica Ghost returns with another stunning build, that is sure to be the perfect photogenic spot to snap some screenshots. The official Second Life Flickr page is where we select images to feature on our social media channels as part of the Pic of the Day program. Maybe your pic will be selected!
Those are just a few of the new Destination Guide Highlights to hit in recent days — but as always — there are plenty more to explore that our editors have conveniently put together below.
You can also submit your spot for Destination Guide consideration, if it’s not there and you’d like it to be.

See you inworld!
The Arcade Gacha Events
The Arcade Gacha Events presents the ultimate GACHA experience! Guaranteed to delight shoppers, The Arcade offers unique transferable items from 100 of the grid's top designers. Discover that perfect gift to surprise and delight everyone on your list this year!
Visit in Second Life  
You.Gatcha Event
You.Gatcha © is an innovative monthly shopping event with fashions, poses, home and garden items and more. Learn more at yougatchaevent.wixsite.com/yougatchaevent. Opens Sept. 4.
Visit in Second Life  
London City 7th Birthday
London City celebrates its 7th birthday in Second Life. Throughout September, you can enjoy live events and weekend concerts to celebrate. There's also a fun fair, vintage memorabilia hunt and themed collectables from London City's seven years in Second Life. Details at mainlandlondon.blogspot.co.uk.
Visit in Second Life  
Library by Cica Ghost
''The only thing that you absolutely MUST know, is the location of the library.'' - Albert Einstein
Visit in Second Life  
The Adventure Game Nexus
The Adventure Game Nexus provides portals out to the very best adventure games in Second Life. Games are vetted and hand picked to represent the highest quality games SL has to offer.
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The Fantasia Experience
Explore eight chapters as you quest and experience this neverending cinematic adventure.
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Halloween Town
Halloween Town is filled with spooky rides and attractions including haunted houses, a fun house and much more to explore!
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Viper's Haunted Halloween
Welcome to this spooky Halloween event on Viper's haunted Halloween sim. Take a tour and follow the bridge up to the haunted house. There is also a newly built asylum to explore. Have your way throughout the amazing maze before you are entering the misty cemetary.
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Afterhours District
Come and take a walk in a beautiful shopping district inspired by the 19th century with stunning Victorian buildings and glimpses of mysterious, dark and misty streets. This vintage atmosphere is characterized by refinement and magnificence. The Afterhours District is comprised of 40 shops including jewelry makers, design and furniture shops, fashion stores and one event building.
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Serene Heart Community
Serene Heart is an ecumenical community of monks and nuns, born to share prayers together. Prayer services are held daily at 11 a.m. (Pacific). For any requests, please contact the Abbot, father Emmanuel Francisco Xavier SJ.
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Loop Lounge
Music begins where language ends. Loop Lounge hosts real house music events every Wednesday.
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The Village & BarDeco
Visit this small village on the water where you can stroll beside the sea in a zen atmosphere and relax. Grab a drink and listen to the music of the best deejays in SL at BarDeco.
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S T I G M A T A
S T I G M A T A is home to Club Stigmata and a Russian vampire community.
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Xiola Linden
If you missed out on the nifty, interactive adventure of Dungeons & Nightmares during the Second Life 13th Birthday celebrations — the good news is  —  it’s back! You don’t want to miss out on the fun. Torley Linden and I tackled it together  —  as you need a friend to take on some of the puzzles. Find a good friend to help you make it through to the end!
It’s no secret that I love to shop in Second Life. I really enjoy going to stores and browsing designs from creators — both familiar and new (to me!), but I also really enjoy when events go all out to create a certain theme and mood. From the build to the items offered — Enchantment is just one of many shopping events that do it really well!
My house in the physical world is a mashup homage to classic horror movies and the 1950s  —  so any kind of 50s build in Second Life is worth checking out — as far as I am concerned! Drop by the 50s Diner  —  which blends that Sock Hop nostalgia of yester-years with full on biker badass-ery. It’s simply ginchy!
There’s plenty more brewing in Second Life — and the Destination Guide editorial team has surfaced some of the best new places — all you have to do is scroll below.
Don’t forget — the official Second Life Flickr page is where we select images to feature on our social media channels as part of the Pic of the Day program. It’s also the perfect place to share your inworld adventures for posterity.
You can also submit your spot for Destination Guide consideration, if it’s not there and you’d like it to be.

Now  — ready, set, login!
Dungeons & Nightmares
Grab the helmet of justice and head into the dungeon in this little game of riddles and careful footsteps. Can you become master of the dungeon? There is a small fee for the game pass.
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LibertಠJourneys
LibertಠJourneys, sponsored by BRM Radio and Bell Estates, invites music lovers from across the globe to celebrate the freedom created through live music. Held through August 21, 2016, this is an amazing interactive experience that you'll want to go through again and again!
Visit in Second Life  
Nouvelles Aventures
Welcome to Nouvelles Aventures, a photogenic spot for exploring and discovery. Take beautiful pictures and blog what you find amidst this rural and rustic vintage landscape.
Visit in Second Life  
Invictus
Invictus is an art installation based on the poem "Invictus" by English poet William Ernest Henley. Brought to life by Storm Septimus, this exhibit is only open through December in Second Life.
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Who Stole the Sky?
Visit this unique art exhibit, "Who Stole the Sky?" by Brazilian digital artist Theda Tammas More info at lindenarts.blogspot.com.
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Peter Vos Museum
Explore the artwork and creations of Dutch artist Peter Vos in this loving exhibit curated by his son Sander. More info at: nwn.blogs.com/nwn/2016/08/peter-vos-museum-second-life-1.html
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Enchantment
Enchantment brings fairytales to life every three months and this round is particularly exciting as it's the anniversary! The theme is The Wizard Of Oz! Come out and shop from over 100 of Second Life's most fabulous designers, watch live performances by the Lady Garden Cabaret, and visit the build by Divine Paine!
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LICK - Byrd Island
Welcome to Byrd Island. Take a step back in time to explore this once inhabited island. The lighthouse keeper and his family abruptly left the island never to return. Could it have been the birds, or something else? Byrd Island is now open for tours. Check the schedule for the next ferry from the mainland.
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Clash of the Sovereign
In a land full of chaos and corruption, who will be able to climb to the top and sit on the throne? Submerge yourself in a story with many unexpected twists and turns. Join other amazing roleplayers and see who will be able to sit upon the throne, and who will perish attempting to win it all.
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Lutra City Mysteries
Lutra City Mysteries is an ongoing series of full-length point and click adventure games that tell the stories of Lutra City and its people. Become a private detective and solve the puzzles to progress through these fully realized and complex interactive stories. To get started, enter the detective agency, and choose a game on the cases board.
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Herston Butterfly Conservatory
Come visit this amazing Butterfly Conservatory. Located in a tranquil park setting, here you will see many different species of butterflies, birds, insects and plants. Great for field trips, family outings or just to relax. A great educational adventure!
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That Place Amusement Park
Come one, come all and witness the majestic, mesmerizing and magically memorable experience that is That Place! This curated collection of coasters and curiosities is sure to delight and amaze you! They have all the big coasters, Linden Sea access, Linden River access, Offroad Park and public "rez" spots!
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50s Diner
Step back in time and visit this classic 50s diner. Here you'll find rock'n'roll dance balls, a wicked Cadillac-inspired sofa and more!
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The Sticky Fingers Pub
Another pub in the wrong part of the city. Live music; stickyness and people who are mostly drunk. Nothing beats Sticky Fingers.
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Club Havoc
Club Havoc plays all genres of music (except country). The Havoc Staff is among the friendliest around and the atmosphere will draw you in while the music fills your senses with delight!
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A Scission Of Souls
Visit this cozy and relaxing lounge for those interested in the D/s lifestyle. This is the place for socializing for those who are looking for a partner or want to share these experiences.
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Pete Linden
As you may have already heard, HBO will be showing a documentary called, When Strangers Click: Five Stories from the Internet on February 14 (Valentine’s Day). The film is the work of Robert Kenner (the Oscar®-nominated director of the documentary Food, Inc.), and it presents several stories of people finding love online. One of the segments of the film is a great Second Life love story: a talented musician happened to meet a woman at an inworld performance, and as a result, both of their lives have changed significantly.
Watching the film, it’s clear Robert Kenner ‘gets’ Second Life, and in addition to telling his subjects’ stories with compassion, he realistically presents the virtual world and its possibilities. If you’re an HBO subscriber, I highly recommend checking this one out. For details and the trailer, see this page on the HBO Documentary Films website. If you’re not a subscriber, keep an eye on the film’s Facebook page for the DVD release date.
Watch Paisley Beebe Interview the Director

On February 6, Tonight Live with Paisley Beebe will have both Robert Kenner and Bara Jonson, the musician featured in the film, on the program. Paisley will interview Robert, and Bara will perform live. For details, check out Paisley’s announcement here.

Share Your Own Story and Support the Film

Over the years, many of you have shared your own stories about making meaningful connections with others in Second Life – and now, the filmmakers would love to hear them as well.  If you have a story about meeting someone in Second Life that deeply affected you (it doesn’t need to be a romantic connection), add it to the film’s Facebook page – and while you’re there, click ‘Like’ to show your support!

Rodvik Linden
Hello, everyone!
Firstly, thank you all for your kind words of welcome. It has been an unexpected delight to receive goodwill messages from so many Residents. I also appreciate the many thoughtful comments on BK Linden’s blog post announcing my appointment. I have read them and will be addressing some of your questions as soon as I’m a bit more settled in.
One of my highest priorities, over the last few weeks, was spending as much time as possible exploring inworld (with an alt and now Rodvik Linden) to better understand the product experience, your needs, and the culture of Second Life. I have discovered so much. I am amazed on a daily basis by what you have created. Over the holidays, I enjoyed many winter landscapes and seasonal activities. And, more recently, I have been playing around with vehicles and animals.
On the creation front, I am slowly learning how to build by playing around with the land tool and the building environment. I love trees and plants, so I probably overdid it a bit there

Next, I wanted to see how the scripting system worked. So, I made myself a “mail post” that emailed me. I was very impressed by how easy it was to get up and running.

Having no shelter on my island seemed a bit odd. So, I built myself a shack. It doesn't look like much, but it’s home.

Finally, I like the water so I built myself a simple raft to cruise around in. (OK, it’s very simple. But it works!)

Getting immersed in Second Life is the fun part of the job and I can see why you love the world that you’ve created.
I’m in the process of getting up to speed and working with the team to finalize our plans for 2011. I hope to start sharing more in coming weeks.
Until then, thank you again for such a warm welcome and please follow me on Twitter @rodvik. I look forward to serving you--our customers--in the times ahead.
Rod Humble / Rodvik Linden
Kim Linden
As we explore ways to make the Second Life experience faster, easier, and more fun, we are testing a number of approaches to bring new users closer to the richness of our virtual world. Yesterday, we quietly launched a beta test of a new technology that opens up Second Life to new users like never before: Second Life on the Web! The SL Web Viewer allows new users to become Second Life “guests” through the Web and enjoy basic SL functionality while exploring exciting destinations in Second Life -- all without downloading a Viewer.
We need your help to test the SL Web Viewer!
Just click http://interest.secondlife.com/beta to check it out. There is a 45-second video that will run while the system loads and then you’ll either be offered an “Explore Now” button -- which means that you have successfully qualified -- or a “Join Now” button -- which means that you do not qualify for the test at this time*.  If you qualify, you’ll be asked to share your email address to create a temporary guest account to use the SL Web Viewer.
We’ll be running tests like this from time to time, and we may ultimately choose to further pursue some or none of these approaches, depending on what we learn from our testing, but we’re very excited to make SL an easier experience for guests and look forward to hearing what you think.
*Note: We’re in the early stages of testing this technology, and not everyone who navigates to the link will be able to access the SL Web Viewer.
Nelson Linden
The Second Life economy continues to be steady, with nearly all key measures staying within a narrow range of just a few percentage points up or down over the last year. The largest changes compared to last year's Q3 were an increase of 7.2% in World Size, a decline of 11% in User Hours, and a 115% increase in Web Merchandise Sales Volume.
Over the last year, the number of people participating in the economy has also been consistent, ranging from 480,000 to 496,000 (currently 486,000), as has L$ Supply, which has ranged from US$25.4 million to US$26.2 million, and was at a 12-month high in Q3.
For a definition of the metrics in this post, please see this wiki page. Click on each image below to see a larger version.
AVERAGE MONTHLY REPEAT LOGINS
Average Monthly Repeat Logins fell 2.1% from Q2 but still rose 5.3% year over year.

USER HOURS
User Hours fell 3.7% from Q2 and 11.0% year over year. The most significant quarter-to-quarter loss of user hours was from the heaviest usage segment (accounts logging over 300 hours per month).

AVERAGE MONTHLY ECONOMIC PARTICIPANTS
Active economic participants fell 1.0% from Q2 and year over year.

AVERAGE EXCHANGE RATE
As expected from the fluctuations in June, the average exchange rate of L$ per US$ rose 1.7% from Q2, or 2.5% year over year. Note that a rise in the L$ exchange rate represents a drop in the value of the L$, as one US$ now buys more L$ than it did last quarter.

L$ SUPPLY
The equivalent US$ value of all Resident-held L$ grew 1.2% from Q2, or 6.1% year over year. Although there may have been fewer economically active accounts in Q3, this suggests the L$ in those accounts did not exit Second Life.

LINDEX VOLUME
LindeX volume in Q3 fell 3.8% from Q2 and 2.8% from Q3 2009. With fewer economic participants, there was less need to replenish L$ balances from the LindeX.

WEB MERCHANDISE SALES VOLUME
Total sales volume on both Xstreet SL and the new SL Marketplace rose 8.5% from Q2 and grew 115.2% year over year. Note that the SL Marketplace was only in beta during Q3 and makes up less than 10% of total Q3 Web volume.

WORLD SIZE
Total world size fell 1.4% from Q2 and grew 7.2% year over year.

Jack.Linden
Today, is a bittersweet day. As planned, we have taken down the Avatars United site, as outlined in last week’s blog post. The Avatars United website now points to the main Second Life homepage.
Although many are sad to see Avatars United go, we are very excited that soon we'll be sharing more of our thinking as we explore how to integrate social networking capabilities, powered by Avatars United technology, directly into the Second Life experience. We want to make it even faster, easier, and more fun to find friends, build vibrant communities, and share the richness of Second Life.
For Avatars United members, we hope that you’ve taken advantage of the past week to save any pieces of content that you wanted to keep. And, if you have an account balance, then yesterday you should have received an email regarding your AU Coin refund. Expect another email later this week with more specifics on your individual account.
As I stated before, a big thanks to all Avatars United members and we encourage you to reestablish your connection with friends--and find new ones--in Second Life. See you there soon!
Terrence Linden
It has been several weeks since we announced that Teen Second Life, our Second Life grid for 13- to 17-year-olds, will be closing at the end of this year, and that we would be admitting 16- and 17-year-olds to the main grid. Today, we are excited to tell you that we will be able to continue serving all of the educational and not-for-profit communities of the Teen Grid, including those that serve 13- to 15-year-olds, without an interruption in service.
Since our announcement, we’ve been speaking with many people from the educational and not-for-profit communities in Teen Second Life to better  understand their needs and determine what measures would be necessary to create a safe, secure, and collaborative environment for their students and faculty. I’m happy to say that we are able to meet these needs, and allow 13- to 15-year-olds access to limited locations on the main grid, with appropriate controls for administrators. We will implement these controls and transfer these rich and exciting projects from Teen Second Life before the end of this year.
The 13- to 15-year-old students affiliated with these organizations will be unable to visit any regions except those of their hosting organization, and those accounts will not have the ability to search the Grid or to purchase items from the Marketplace. Unlike on Teen Second Life, adults that work with these students will now be a part of the broader Second Life experience, allowing them to bring rich educational content to their students. The ability to invite organization-approved guest speakers and other approved members of the community to safely interact these students will further enhance their learning experience. For more details, see the Teen Second Life transition wiki page.
We are happy to provide this support for the educational community in Second Life, and we look forward to the community continuing to create  innovative and exciting projects!
Jack.Linden
During Philip’s keynote at the 2010 SLCC, we committed to bringing Mesh import to Second Life. This functionality would allow content created in the mainstream 3D creation tools, such as Maya or Blender, to be imported directly into Second Life, in much the same way that animations and textures can be uploaded today. In this case, we would provide support for the Collada file format. We see this as an important step to empower content creators to make the inworld experience an even richer and more creative one than it is today.
Find Out What Our Mesh Import Beta Testers Think
As you know, we have been working on Mesh import for some time and have had an awesome group of Resident beta testers helping us to iron out the kinks. Those testers have been under NDA, but today we will be lifting that NDA so that those folks in the closed beta can talk publicly about their experiences with Mesh in Second Life. This is in line with our desire to be ever more open about what we are working on. Look for other videos, blog posts, and Tweets (#slviewer2) shortly.
In fact, I encourage you to view the Second Life Youtube channel where we already have six videos showcasing Mesh Import technology, contributed by beta testers Draxtor Depres, Timmi Allen, and Matrice Laville.
And, big thanks to all of our Mesh Import beta testers. Your dedication, creativity, feedback, encouragement, and patience has been invaluable. We couldn’t have gotten here without you.
Open Beta Coming Soon
We’re also getting ready to move from the current closed beta, to an open beta so that any Resident interested in helping us to test the Mesh toolset, or just curious about the technology, can get involved. Mesh Import has some incredibly exciting implications for inworld content creators, so we’re very keen to get as much feedback as we can; and of course, the more people that use it, the better the feature will be when we go live gridwide.
The plan is to blog again in two weeks, when we’ll announce when the open beta will be available and talk more about the development process and the remaining work to be done. As you’re starting to see on other projects, there will be a specific Project Viewer for the open beta for Mesh Import that will take Residents to a development grid where Mesh is enabled. The open beta will be a ‘technology demo’ rather than being a complete product -- so you should expect that the user interface will change significantly as we receive your feedback and continue to work on it. The technology for Mesh Import is complex, so making sure that it is not only easy to use, but also a powerful tool for content creators, is part of the challenge. We’re looking forward to getting your help.
Take a Look at What’s Ahead
I’ll leave you with some great screenshots showing some of the work our beta testers have done. And definitely check out those Mesh Import videos on Youtube. I hope you’ll agree that this is going to be a wonderfully exciting addition to Second Life.
Ram Linden
The L$/US$ exchange rate briefly experienced fluctuations for approximately one week in June. At the time, we interpreted this as being due to a number of factors, including uncertainty over our recent reorganization. Further research has shown  this was also caused by the effect of merging Residents’ inworld and XStreet SL account balances in late March. Previously, Residents had two separate balances: one for inworld transactions, and one for XStreet SL transactions. Merging those balances provided a more convenient, efficient way for Residents to maintain and spend their L$ balance. Residents are no longer keeping a higher than historical average L$ balance across their two accounts and this process of reducing their  total balances caused new L$ purchases to temporarily be lower while  these “extra” L$ were used and/or added to the selling volume if the L$ were taken out of the economy. At this time, total Resident L$ balances have stabilized and are no longer falling.

Despite this temporary uncertainty and related market impact that caused sell volumes to briefly spike beyond purchase demand during one week, trading activity and the exchange rate have since returned to near historical levels.
The L$ exchange rate is a floating rate that can change based on supply and demand. Although Linden Lab employs a variety of methods including  sinks, sources, and selling L$ from time to time, and tries to maintain a relatively stable money supply and exchange rate, we are committed to allowing the economy to fluctuate based on its own market forces. As in the real-world economy, these market forces can sometimes result in changes that can affect businesses positively or negatively in Second Life.
For more information on the Second Life economy in the second quarter, read today’s blog post.
Wallace Linden
Linden Lab recently welcomed a new addition to its executive ranks: Kim Salzer, who became our Vice President of Marketing, at the beginning of August. Kim (known as Kim Linden inworld) joins us from Activision Blizzard, where she was Vice President of Global Brand Management for properties like Guitar Hero and Call of Duty 2, among others. Kim brings a deep background in gaming (including experience at Electronic Arts working on massively multiplayer online games and hit sports franchises), and in online learning, and we’re excited to have her as part of the team. As an introduction to Residents, I asked Kim to tell us a bit about herself in her own words:
Q: What’s the one thing you bring from the gaming world that will be most useful to you in your position at Linden Lab?
A: Working in gaming taught me a lot about just how creative and  passionate that audience can be, and I think the same is true for the  Residents of Second Life. And SL provides so many great tools to enhance  and bring out that creativity, I’m really looking forward to helping foster that as we move into the next phase of the platform’s growth. I  want to see if we can make the range of what’s possible in Second Life  even broader.
Q: What are your goals for your new position as VP Marketing at Linden Lab?
A:  What I really want to do here is help the Lab figure out what the “X  Factor” is going to be for Second Life. When I was working on games, I  always tried to choose a single idea to focus on and bring out, an X  Factor that helped people get into the game and helped them discover all  the rest of the possibilities there. If I can help bring that kind of  focus to Second Life, I’ll be happy about how I’m doing my job.
Q: What excites you most about working on a product like Second Life?
A: I’m excited about the prospect of helping to build a product that  really empowers people to express what they’re about, and that can make a real difference in their lives. I think we’ve only just started to see  what can be done here, and I can’t wait to see where we and our  Residents can take things from here.
Linden Lab
We interrupt this month’s bevy of doom and gloom Halloween themed destinations for some bright and light destinations - but don’t get scared - we’ll return with more delightfully dark treats next week. So stay tuned!
This week, the Second Life Destination Guide Highlights leads off with an inworld stroll to help raise Breast Cancer awareness. The event starts Sunday morning, at 9 AM PST - so set your clocks.
There’s also an intimate and atmospheric art gallery, some wild music venues, and a chance for you to party your way through Burn2 on the open pixel-playa!
And for those of you (like us!) who just can’t get enough trick or treat fun, peruse a shop filled with Halloween and autumn decorations or traverse an island spawned from darkest nightmare. We couldn’t help but include a little seasonal fun.
Hoping to get your cool spot in the Destination Guide? Share it.
See what other people are up to on the Official Second Life Flickr Page.
 
Making Strides Walk
Making Strides Against Breast Cancer is the official breast cancer charity of the American Cancer Society. The Making Strides Walk is an annual event in honor of breast cancer awareness and fundraising. Join the very first Strides Walk on October 26th as everyone makes strides to promote awareness, honor caregivers and survivors and remember those lost. For more information, visit www.makingstridessl.org.
Visit in Second Life  
Petit Chat Art Gallery
Underneath a southern French garden soothed by a concert of cicadas stands a dark and peaceful art gallery. The artist, Trinity Yazimoto, gives an ode to the beauty of Second Life. Come see her she gives her whimsical view of both Second Life and life in general. After the visit, why not follow the ladder to a superb garden landscaped by Trixxie Nitely?
Visit in Second Life  
Burn2
A festival of fire, art and community in Second Life, Burn2 is the virtual world version of the real life Burning Man community festival. Burn2 is a unique culture which seeks to create social environments that are unmediated by commercial sponsorships, transactions, or advertising.
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SoulForge Electronica
SoulForge Electronica was built by and for lovers of electronic music to present artists from all areas of the genre. Their artist-created mixes are unmistakable and helped to shape the world of sound in Second Life. It is also place for new DJ’s to achieve in private parties and open stages. Come explore the 10 clubs and three open stages of SoulForge.
Visit in Second Life  
Halloween at Snuggles
Come to Halloween at Snuggles to find everything, from spooky Halloween stuff to cute Autumn decorations. With over two sims to wander through, your sure to find just what your looking for.
Visit in Second Life  
Mystic Haunted Island
Enter if you dare! Ghost, ghouls, zombies, spiders, pirates and more await in Mystic Haunted Island, hidden amongst mist and tombstones. Float a boat along the river, be sure to set your environment to region default to see the blood river at its best and bloodiest. Wander through and enjoy, if you think you'll survive...
Visit in Second Life
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