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Linden Lab

Over the past 15 years, thousands of students have logged into Second Life to extend their education beyond the classroom and into the virtual world. While Second Life continues to expand with new features and enhancements, many virtual world education offerings are also evolving to include more engaging and exciting lessons bringing students from different locations together in fun, shared learning environments.

This evolution of virtual world education is the subject of the latest edition of “The Drax Files,” which returns after a brief hiatus with a new super-sized episode that spotlights the latest edtech work of Chant Newall Development Group, LLC (CNDG).

TDF CNDG Bill at FU STEM conference2.png

Pictured: CNDG CEO William Prensky meets with Pearson’s Dolly Womack and another attendee at a recent STEM Conference. 

For over a decade, CNDG has worked closely with Florida State University and the University of Central Florida on exciting Virtual Learning Environments (VLEs) that cover multiple disciplines including biology, chemistry, economics and environmental science. These efforts have been developed in partnership with education giant Pearson to create the “textbook of the future” using unique virtual world learning modules that include compelling social 3D virtual experiences and games.

“What differentiates what we do from many other iterations of distance learning is that we are virtual worlds learning,” says CNDG CEO William (Bill) Prensky. “Students begin to sense that they are present to each other.”

He adds, “The sense of presence in the environment is real. The live networked interaction between teaching assistants and students is vital to maintaining that sense of presence. So, it creates a community of teachers as well as a community of learners. It empowers them and it energizes them.”

CNDG module Enivornmental Science3.png

Pictured: CNDG promotes a learning module developed in Second Life at a recent conference.

You can see some of CNDG’s work and hear from its executives and university faculty in the latest episode of “The Drax Files” below.


Strawberry Linden

Soul2Soul Mediterranean.jpg
Pictured: Soul2Soul Mediterranean

Each week, the Second Life Destination Guide editorial team reviews dozens of new locations and events worth exploring. With all those beautiful destinations to check out, we thought we’d highlight a few of the entries that stood out to the editorial team. So in no particular order, here are a few locations on the Destination Guide that we recommend checking out this weekend:





AbTeC Island was featured in an article on CBC today: You don't have to dress up for meetings in this virtual, Indigenous space


There is only one more day left for the VWBPE 2020 Conference in Second Life, so make sure to visit this weekend!


Check out this special concert happening on Sunday at 2pm in Second Life!


Got a spot that you’d like listed in the Destination Guide? Make sure to drop us a note at editor@lindenlab.com or submit your spot via web form.

Connect with Second Life at the following links:
CommunityInstagram | Facebook | Twitter | YouTube | Flickr Account | Flickr Group | Pinterest | Tumblr | Plurk

Linden Lab

Learning Made in SL-small.png

Educators from across the globe are gathering together in Second Life for the 13th annual Virtual Worlds Best Practices in Education (VWBPE) Conference, held March 26-28.

In this time of a global public health crisis and as many educators and conference organizers are looking for online alternatives to replace their in-person meet-ups, Second Life is offering a unique alternative: a sense of presence and community that can not simply be replicated via screen sharing or webinars.

For example, another high-profile conference, MuseWeb, recently opted to quickly relocate some of its sessions to Second Life after its 24th annual event in Los Angeles had to be canceled because of concerns over the coronavirus outbreak.

In Second Life, conference attendees can experience events through virtual conference rooms, theatres, exposition halls, meeting spaces, and other types of venues similar to a brick and mortar type conference. Many different styles of avatars are ready-made for immediate use and customization options - as you can see in today's video - are limitless to express yourself as you wish.

This week’s “Made in Second Life” video takes a closer look at the VWBPE Conference including an interview with Executive Director Kevin Feenan, known in Second Life as Phelan Corrimal.

“We want to challenge educators to think beyond a two-dimensional space,” says Feenan. “What are you going to do in this environment if there is no ground beneath your feet? How can you truly leverage a three-dimensional space?” 

“It’s a much more dynamic environment than simply going to a webinar,” he adds. “It’s about making those personal connections with other people who can relate to the challenges you are going through in trying to understand something new.”

“People can get together - they can talk, dance, and party (so to speak). As long as their avatar is online, they can pop in and connect with friends [and] new people,” he says. 

Feenan has been a long-time advocate for use of virtual worlds in education through his work with VWBPE and also his role at Rockcliffe University Consortium, an online organization dedicated to the advancement of technology in education.

“Second Life is the most utilitarian application that is out there,” says Feenan. “Second Life is part of the educator toolbox to allow students to experience how to resolve problems by focusing on those particular things that you might not be able to do inside a classroom.

Among the academics presenting at this year’s event are Dr. Michael Thomas, Daniel Dyboski-Bryant, Lorelle VanFossen, and Dr. Robert Furman


Video: Draxtor Despres
Learning Made in Second Life Logo: Marianne McCann

Linden Lab

As we blogged back in the Summer of 2014, gambling is strictly prohibited in Second Life and operating or participating in a game of chance that provides a Linden Dollar Token payouts is a violation of our Terms of Service.

However, games of skill are legally permitted in many jurisdictions, and we’ve seen that many Second Life users are interested in playing such games for Linden Dollar Tokens. We updated our gaming policy in Second Life at that time and opened applications for Skill Gaming. Skill Gaming applications are now open as of today, March 24, 2020, for those who wish to become authorized creators and/or operators of Skill Games in Second Life.

The details of the Skill Gaming policy can be found here, and the Skill Gaming FAQ is available on our wiki.

In summary, skill games that offer Linden Dollar Token payouts are allowed in Second Life, but each game, its creator, its operator, and the region on which it is operated must be approved by Linden Lab.

Applications for creators and operators will be available on the FAQ page as of today, March 24, 2020.

Strawberry Linden
Pictured: Dya's Abandoned Vacation Spot
Each week, the Second Life Destination Guide editorial team reviews dozens of new locations and events worth exploring. With all those beautiful destinations to check out, we thought we’d highlight a few of the entries that stood out to the editorial team. So in no particular order, here are a few locations on the Destination Guide that we recommend checking out this weekend:
Dya's Abandoned Vacation Spot
Dya's Abandoned Vacation Spot is a moderate region and everyone is welcome. Sometimes you see the glamour of the past. Most of the hotels and cafes are still closed. Take a walk to the old harbor, on the wide natural beaches or explore the island on the long country road with your own vehicle. Some photogenic spots, romantic places, and fun in a great environment of a bygone era.
Visit in Second Life  
Lighthouse Imagination
The story of who we are and a collection of things we love. A place for people to come together in love, laughter, and happiness.
Visit in Second Life  
Coconut Island
Tropical beach open for everyone with a bar, and a lot of places to talk or cuddle.
Visit in Second Life  
Dive Resort
Dive Resort is a nice place to dive with a lot to do and watch underwater. 100 meters deep, with tunnels, a maze, and places to explore.
Visit in Second Life  
Health Hacienda
A new special information area on Coronovirus (COVID-19) in Second Life has been set up at the WBH Grove of Wisdom/ Health Hacienda on Inspiration Island. You can read the statistics and basic facts about the virus. Health Hacienda is created by Brielle Coronet, a RL Medical Librarian at a USA based teaching hospital.
Visit in Second Life  
The Virtual Worlds Best Practice in Education Conference will be held from March 26th to 28th and this year the theme is Stellar! Their Gateway along with many of their auditoriums are already open for the public to explore. Check their website for all the details: vwbpe.org
VWBPE 2020 Conference
The Virtual Worlds Best Practice in Education (VWBPE), held March 26th to 28th, is a community-based conference that provides opportunities for participants in all virtual worlds to share current teaching, learning, and research practices in 3D virtual environments. Join the event for three days of lectures, workshops, discussions, games, and fun! Visit vwbpe.org to learn more.
Visit in Second Life Got a spot that you’d like listed in the Destination Guide? Make sure to drop us a note at editor@lindenlab.com or submit your spot via web form.
Connect with Second Life at the following links:
Community | Instagram | Facebook | Twitter | YouTube | Flickr Account | Flickr Group | Pinterest | Tumblr | Plurk
Linden Lab
This week’s “Second Life Destinations” video explores the CYBER Fair by ACCESS, held inworld through March 25.

Transport yourself to the future to find sci-fi wear, techy add-ons for your avatar, robotic designs, and cyberpunk items by some of the most amazing content creators in Second Life.
Here’s the official teaser video from ACCESS:

You can also see more extended previews of the CYBER Fair on YouTube. Here are some of our favorites:

You can learn more about the CYBER Fair on the official website or visit it inworld on either the main or cam region. For even more cyber experiences in Second Life, visit our Cyber category in the Destination Guide.
Transport yourself to the future with CYBER Fair by ACCESS, open March 5th to 25th. You will find sci-fi, tech, robotic designs, and cyberpunk items by amazing content creators in Second Life. The future is now at CYBER fair! For more information, visit: www.access-sl.com/cyber-fair-by-access
Visit in Second Life Credit:
“Second Life Destinations” Video Production: Draxtor Despres
Strawberry Linden
Pictured: Finian's Dream
Each week, the Second Life Destination Guide editorial team reviews dozens of new locations and events worth exploring. With all those beautiful destinations to check out, we thought we’d highlight a few of the entries that stood out to the editorial team. So in no particular order, here are a few locations on the Destination Guide that we recommend checking out this weekend:
Finian's Dream
A mystical and beautiful land, based on old Celtic Ireland. Come discover the secrets of the forest as you explore the misty woods, stop by the tavern, see the countryside, and visit a castle. The region was designed by Noralie78.
Visit in Second Life  
The Getaway
A quiet, serene place, where you can reconnect with nature, listen to soothing music, and truly clear your mind. Come dip your toes in the creek, or listen to the waves crashing onto the shore. Grab some free souvenirs to remind you of this peaceful corner. Share your images in their Flickr group: flickr.com/groups/14690706@N22
Visit in Second Life  
Another Fairy Tale by Cica Ghost
''Everything you look at can become a fairy tale and you can get a story from everything you touch.'' Hans Christian Andersen
Visit in Second Life  
Infused Raindrop Beach
Close your eyes, imagine a tropical island paradise with warm sun rays, sandy beaches, and ocean breezes. Now open them and you are at Infused Raindrop Beach. A photo inspired beach that caters to local surfers with 2 ride-able waves. Lots for everyone!
Visit in Second Life  
The Butterfly Conservatory
Put a spring in your step and step into spring at the gorgeous Butterfly Conservatory, the first and only in Second Life. Opening March 1st, the all-new Butterfly Conservatory is located across from Merge Club and Lounge. Visitors are transported to a tropical paradise full of lush vegetation, trickling waterfalls, and vibrantly colored butterflies.
Visit in Second Life  
Got a spot that you’d like listed in the Destination Guide? Make sure to drop us a note at editor@lindenlab.com or submit your spot via web form.
Connect with Second Life at the following links:
Community | Instagram | Facebook | Twitter | YouTube | Flickr Account | Flickr Group | Pinterest | Tumblr | Plurk
Linden Lab
Hello Second Life Residents!
Please be aware that we've updated our privacy policy to respond to recent changes in privacy law, particularly the California Consumer Privacy Act.  The updated policy is posted here. As always, we encourage our residents to take this opportunity to review the policy and familiarize themselves with the contents therein.
Thank you. 
Strawberry Linden
Each week, the Second Life Destination Guide editorial team reviews dozens of new locations and events worth exploring. With all those beautiful destinations to check out, we thought we’d highlight a few of the entries that stood out to the editorial team. So in no particular order, here are a few locations on the Destination Guide that we recommend checking out this week:
Sunday, March 8th, 2020 is International Women's Day and the Confederation of Democratic Simulators (CDS) in Second Life is holding an all-day event, visit if you can!
CDS Celebrates International Women's Day
Originally founded in 2004, the Confederation of Democratic Simulators (CDS) is a community-operated by and for its citizens. On March 8th they will be celebrating Internation Women's Day, a global day celebrating the social, economic, cultural and political achievements of women. For more information visit: cdsdemocracy.org
Visit in Second Life  
Impostor by Fiona Fei
Impostor is a region-wide installation created by Fiona Fei for The Sim Quarterly. The exhibit showcases an ink-brush painting of mountains layered over each other to form landscapes often seen in many traditional Chinese landscape paintings. However, there are metaphorical “big red-flags” in the scene that interrupt the perfect serenity of the painting. For more information please visit thesimquarterly.com/2020/03/01/welcome-to-imposter-by-fiona-fei
Visit in Second Life  
Experience New York the Brooklyn way with its sites and sounds. Walk across the Brooklyn bridge, meet some friends and hang out on the rooftops or sit on the stoops of the brownstones. A gorgeous photogenic experience with rezz rights upon group join that is worth a walk around.
Visit in Second Life  
Little World
An urban-themed region that is very photogenic and offers many opportunities for photography. Photos can be shared in the Flickr group: flickr.com/groups/14723516@N22
Visit in Second Life HullabaZoo is a new annual event that is all about animals and is raising money for The Jane Goodall Institute. The event starts on March 10th! (Please note that the region is closed right now, it will be open to the public on March 10th.) 
HullabaZoo is an annual event that is all about animals and creatures, focusing on Animesh and brand new Second Life technology. It's more than a shopping event and will have classes, a quest, contests, photo ops, parties, and more! They are raising money for The Jane Goodall Institute, a global community conservation organization that advances the vision of Dr. Jane Goodall. The event runs from March 10th to 31st, 2020. For more information, visit their website at hullabazoo.org
Visit in Second Life Got a spot that you’d like listed in the Destination Guide? Make sure to drop us a note at editor@lindenlab.com or submit your spot via web form.
Connect with Second Life at the following links:
Community | Instagram | Facebook | Twitter | YouTube | Flickr Account | Flickr Group | Pinterest | Tumblr | Plurk
Linden Lab
Our “Made in Second Life” series continues with “Movies Made in Second Life” featuring a look at the sci-fi machinima series “Future Shock” by Pryda Parx.

Shot entirely in Second Life, “Future Shock” tells a story of a dark and terrifying dystopian future dominated by technology and where real life and virtual worlds intertwine.
“I’ve worked on ‘Future Shock’ for four-and-a-half years,” says Parx. “The story of the series is about state intervention, watching your every move. You are born with credits and if they are depleted you are in big trouble. My hero Tracy is trying to defeat the forces that keep people oppressed”
The full production spans a total of 24 episodes and Second Life enabled Parx to have full creative control over her production. 
 “In Second Life I have free rein,” she says. “Since I do everything myself - from character design, props, animation scripts, etc - I don’t have to wait for anyone else. I just get on with it! I start with putting whatever is in my head down on paper and go from there. Since my home in SL is also my studio, I can change and modify the sets easily."
The first series introduced the "Future Shock" world and Tracy as the central character. It left a lot of the ideas in the story, as well as how the world works, only hinted at. The events in the first series shape Tracy's destiny.
“Her credit that she was born with gets depleted, and it’s about her wanting to survive,” says Parx.
Season 2 covers the same timeline as series one but is seen from the point of view of a group of rebels led by an unnamed character, known as Big Boss to everyone.
Season 3 picks up the story immediately after the ending of series one and series two and takes it through to a dramatic conclusion.
You can watch all episodes of the “Future Shock” series on the Pryda Parx Studio YouTube channel.

Video production: Draxtor Despres
Logo courtesy of Marianne McCann
Strawberry Linden
Pictured: LastDove
Each week, the Second Life Destination Guide editorial team reviews dozens of new locations and events worth exploring. With all those beautiful destinations to check out, we thought we’d highlight a few of the entries that stood out to the editorial team. So in no particular order, here are a few locations on the Destination Guide that we recommend checking out this weekend:
The Virtual Black History Museum was also featured in our Made in SL video this week!
Virtual Black History Museum
The Virtual Black History Museum invites everyone to explore the timeline of African-American history from the heartaches to the victories in a park-like and welcoming environment. The current special exhibit, running until the end of March, features amazing women that helped shape African-American history in the US!
Visit in Second Life  
Created with love in the spirit of West Texas honoring those that came before, those with us and our future. "Let the cowboys be cowboy bound."
Visit in Second Life  
Glenshalane Woods
Glenshalane Woods is inspired by the landscape of Ireland, with its lush forests and rugged coastline. Put on your hiking boots, grab your camera, and take a tour through the forest. Don’t forget to visit the quaint coffee shop nestled along the coastline.
Visit in Second Life  
Otter Lake
A tranquil place to hang out with friends, listen to ambient music, or to walk about and explore. If you're a photographer, come by and take some amazing photos. This is not a rental region, so come explore the ruins, town, wooded trails, lakes, and waterfalls.
Visit in Second Life  
Anya's Place
Anya's place is a seasonal retreat. A place to enjoy solitude or share quiet time with a friend, you'll love the beautiful ambiance in a realistic environment. Perfect for photographers, writers, or just for an escape. A warm welcome to everyone, but please respect other's privacy.
Visit in Second Life There are also some exciting new art installations and exhibits that have hit the grid recently, here are just a few:
This is Bryn Oh's new installation which is a HUD narrative told as people climb the floors of an apartment building. You will need to accept the experience and have sound on.
Hand by Bryn Oh
Holding the hand of a mannequin, a young girl named Flutter returns home with something special in her suitcase. A new Immersive narrative by Bryn Oh.
Visit in Second Life Cica Ghost's new Burlap installation was also shared last week but we wanted to encourage you to visit it once again.
Burlap by Cica Ghost
Burlap dolls and things...
Visit in Second Life Kultivate Magazine will be having a grand opening party on February 23rd from 1pm to 3pm SLT for their new Art Exhibit by Ilyra Chardin. The party will be held at their Windlight Art Gallery.
Windlight Art Gallery
The Windlight Art Gallery, which is the home of the Windlight Art Fellows, has a new exhibition every month and is part of the Kultivate Magazine family of galleries. For more information, visit: KultivateMagazine.com
Visit in Second Life The GBTH project has been revamped and has some new installations to explore, by some new Second Life artists!
the GBTH project
Situated in an urban environment, the GBTH project brings a unique approach to art in Second Life. The city becomes the base to showcase sculptures, illustrations, and interventions made by the Residents on the grid. Four pavilions are dedicated to individual proposals, giving the artist full creative control over their piece. Also, a recent addition is a gallery dedicated to photography that celebrates the multiple forms of expression inworld. For more info, please visit the website: www.thegbthproject.com
Visit in Second Life Got a spot that you’d like listed in the Destination Guide? Make sure to drop us a note at editor@lindenlab.com or submit your spot via web form.
Connect with Second Life at the following links:
Community | Instagram | Facebook | Twitter | YouTube | Flickr Account | Flickr Group | Pinterest | Tumblr | Plurk
Strawberry Linden
Pictured: Garrigua
Each week, the Second Life Destination Guide editorial team reviews dozens of new locations and events worth exploring. With all those beautiful destinations to check out, we thought we’d highlight a few of the entries that stood out to the editorial team. So in no particular order, here are a few locations on the Destination Guide that we recommend checking out this weekend:
Astralia x Hello Kitty Event
Hello Kitty celebrates her 45th anniversary with a huge two-region experience by Astralia in Second Life. With two regions of fun, you can also play interactive games and shop. For more info, visit astraliaworld.com. For Valentine's Day Hello Kitty and her friends are ready to bring you in the world of love with a huge brand new love-themed area!
Visit in Second Life  
RFL Home & Garden Expo 2020
The largest and longest-running home and garden event in SL, The Home and Garden Expo, returns on the 13th of February through the 4th of March 2020, for the 13th year! Spanning 9 regions, The Home & Garden Expo supports Relay For Life of Second Life, as well as its exhibitors and guests. Over 200 hours of live entertainment with approximately 200 of SL's best creators. What are you waiting for? Details on slhomegardenexpo.com
Visit in Second Life  
Burlap by Cica Ghost
Burlap dolls and things...
Visit in Second Life  
The Streets of New Orleans at Cay's
Everyone at Cay's is excited about their annual trip to New Orleans for Mardi Gras! Mardi Gras - the mere mention of these two words convey thoughts of raucous celebrations, beads flying through the air and ear-to-ear grins plastered on the faces of revelers! Join Cay's Streets of New Orleans as they celebrate MARDI GRAS in true "Laissez Les Bon Temps Rouler" style - the music, the venue, and the atmosphere are second to none! The venue is open 24/7 until Fat Tuesday on February 25th and features nightly entertainment featuring some of the best DJs and Hosts in Second Life.
Visit in Second Life  
Garrigua is a region based on the South of France. If you are looking for a sunny and peaceful place to chill, you've found it! Come hang out and have coffee on the terrace, or explore the region and take pictures. You can share your images in their Flickr group: flickr.com/groups/14694146@N21
Visit in Second Life If you're still in the mood for Valentine's themed locations, don't forget to check out our Valentine's Day category!
Got a spot that you’d like listed in the Destination Guide? Make sure to drop us a note at editor@lindenlab.com or submit your spot via web form.
Connect with Second Life at the following links:
Community | Instagram | Facebook | Twitter | YouTube | Flickr Account | Flickr Group | Pinterest | Tumblr | Plurk
Linden Lab
Last year, we debuted “Love Made in Second Life” -- a limited-time series that explores the true stories of real people who met and found love inside the virtual world Second Life.
A whole season of new episodes is already in production for this year -- and the first new edition of 2020 debuts just in time for Valentine’s Day!

Meet Adam and Ruby - two Residents who met four years ago at the Sexy Brits club in Knightsbridge within the London Sim in Second Life. Strangely enough, it was a song request that brought them together! At the club, Ruby noticed that one of her favorite songs “Crucify My Love” by X-Japan had been requested -- so she had to find out who was behind it.
“I had to know!” she says.
When told it was Adam, she was surprised as she had assumed that his avatar was just a bot. So, she reached out to him in chat.
“I thought it wasn’t really a person because he was dancing in the same corner all the time,” says Ruby. “I absolutely thought he was a bot!... I never would have started talking to him if it wasn’t for that song.”

Pictured: Ruby and Adam dancing to music in Second Life.
“It all started with a message and soon we became good friends and we both started chatting, spending every-time longer and longer together,” she says. “We reached a point we would be talking both in video chat on Skype and Second Life all day long. Six months later, Christmas was approaching and I traveled from my country, Spain, to the UK just to spend our first Christmas together. We really did click together and what was supposed to be just two weeks, never finished.”
Adds Adam: “When I met [her] it was like a gift from God...she is perfect!”.

Pictured: Adam and Ruby
What happened next? As we’ve seen with some previous couples featured in our series, there was a decision to take a leap of faith to find love.  
“I left everything - literally, everything behind, and moved to his house. Years have passed and we're going strong, looking forward to doing new stuff together.” 
With all these love stories, should Second Life be considered a dating app?
“It is not a dating app,” says Ruby. However, she does think that SL offers a unique way for people to meet that goes deeper than many popular apps. “With avatars, we jump over the social expectations and social constructs that allow you to be yourself.”
Video production courtesy of Draxtor Despres

Logo courtesy of Marianne McCann
Linden Lab
Video production courtesy of Draxtor Despres. Avatars depicted in this video are made by Neurolab and Chip Midnight.
This week's Second Life Destinations video explores one of the most popular and long-lasting spots in Second Life. Kowloon is a densely-populated destination that is inspired by Hong Kong’s infamous Kowloon Walled City. 
Visitors can stroll through the many darkened alleys and narrow neon-lit streets to shop and explore, but one impossible-to-miss attraction is the new 100-story building project initiated by Magnum Yoshikawa. This unique limited-time community project was inspired by a popular Japanese children’s book and is already in its second iteration. Participating Residents are encouraged to show off their creativity by decorating one of the many small rooms contained vertically across the 100-floor structure -- with a 20-prim limit, no less! 
To participate in the project, look for the sign adjacent to the building at the entrance of Kowloon. Once you touch the sign, you can message Yoshikawa if you want to potentially decorate one of the many rooms (as space allows).
The blogging community has already taken notice of the ambitious project, too. The Million Happy Endings blog recently documented the origins of the project, while the YouTube channel The Demented One also created a video showcasing the creativity under construction.

To learn more about Kowloon, you can visit its official blog...or visit it inworld!
Bathe in the neon glow of this region based on Hong Kong's infamous Kowloon Walled City, a place with a sordid past and where sunlight rarely reaches the ground below. Shops line the narrow city streets and darkened alleys, while Panda Park offers the lone space to stare up at the stars.
Visit in Second Life
Strawberry Linden
Pictured: Studland Bay
Each week, the Second Life Destination Guide editorial team reviews dozens of new locations and events worth exploring. With all those beautiful destinations to check out, we thought we’d highlight a few of the entries that stood out to the editorial team. So in no particular order, here are a few locations on the Destination Guide that we recommend checking out this weekend:
BeYou is a fully interactive family roleplaying life simulation game, featured on our Lab Gab cooking show today!
Looking for more meaning in SecondLife? BeYou is an exciting, fully interactive, family roleplaying life simulation game. At beYou you can cook, have bath time, farm, craft, and learn skills for a certain career path. Everything you do will add to your overall game experience. As you perform tasks within specific career paths, you will earn skill points and increase your ability to produce better quality items. Learn more at beyouworld.com and pick up the HUD today!
Visit in Second Life Crazy Dragona is a new nightclub in Second Life that looks incredible with advanced lighting turned on. Check out this video for all the shiny details.
Crazy Dragona
Crazy Dragona is a re-creation of a nightclub under the carpark of a Brutalist Hotel in Poland. The club uses environmental cube-map projections, so with advanced lighting turned on, it is a feast for the eyes! The masterminds behind this place are Frenchbloke Vanmoer, Beev Fallen, and Martin Ren. Check Flickr group for more images and videos: flickr.com/groups/crazydragona
Visit in Second Life

North Shore Bay
North Shore Bay has transformed into a wonderful Winterland with beautiful winter scenery! Come over for ice-skating, have a romantic dinner in the restaurant, stay a night over in the old English styled B&B, and other winter fun! Put on your warm sweater, and prepare yourself for a good time.
Visit in Second Life

Enchantment at LeLoo's World
A timeless land filled with enchantment and magic; where make-believe takes hold. Step into spring and feel the warmth of a magical place for exploring, relaxing, and taking photos with family and friends.
Visit in Second Life  
Studland Bay
Studland Bay is a working farm style four-season region. Explore with friends and take a ride on a horse-drawn wagon around the farm.
Visit in Second Life  
Next week we'll be in February and very close to Valentine's Day, so we're hoping to feature more Valentine's themed regions. Remember to check back for next week's suggestions!
Got a spot that you’d like listed in the Destination Guide? Make sure to drop us a note at editor@lindenlab.com or submit your spot via web form.
Connect with Second Life at the following links:
Community | Instagram | Facebook | Twitter | YouTube | Flickr Account | Flickr Group | Pinterest | Tumblr | Plurk
Linden Lab
As concerns about the current coronavirus outbreak continue, we want to assure the community that we have taken steps to ensure that the Second Life operations stay steady while also helping our employees stay safe through this public health crisis. Our hearts and thoughts go out to those who have been affected by this unprecedented event. 
Second Life will continue to be available without interruption as we get through this tough time together. Due to our previous crisis contingency planning and the flexible nature of our distributed workforce, we are not expecting any changes to response times for support inquiries and payment processing. 
We know that Second Life serves a great purpose for our community as people seek ways to stay in touch with their friends and co-workers, as they grapple with new social distancing protocols, mandated remote work requirements, and other precautionary measures. 
With the closure of many universities and displaced conferences and events, Second Life also continues to be an option for disrupted organizations looking for new remote work, classroom or event solutions. To help, we recently implemented a reduction in pricing to a flat $99/month per region for qualified education and nonprofit organizations.
We are seeing an increase in new registrations and returning residents during this outbreak. Please be kind and welcoming to those who may just need a friendly conversation to escape from this crazy world for a moment or more. If you have a friend or colleague who is looking for a safe place to socialize online during these tough times, we encourage you to help them discover how Second Life can enable them to feel less isolated by connecting them to your favorite communities or experiences.
Like many companies across the globe, we’ve put into action new remote work policies for our employees to ensure that they can take care of themselves and their families while continuing to work from home. Prior to this incident, a large percentage of our company was already working from the “Moonlab” (that’s what we call remote employees’ locations), so we have been able to transition quickly and efficiently to a fully remote setup. 
For the past 17 years, Second Life has been a special place that brings people across the world together -- and we appreciate your trust and support as we get through this rough time together.

Ebbe and all the Lindens 
From the Moonlab. 3.18.2020.

Pictured: Some of the many Linden Lab employees at a recent meeting in Second Life.
Linden Lab
We’ve been getting a lot of questions lately about how Second Life can help organizations, events, and conferences continue to safely and efficiently operate during the coronavirus outbreak. 
Many individuals and organizations are being affected by this unprecedented public health crisis, and we recognize that Second Life can provide an important and valuable way for people to stay in touch with their friends and co-workers amidst new social distancing protocols, mandated remote work requirements, and other precautionary measures.
New, Deeper Discount Rate for Education & Nonprofits
One of the first things we’ve implemented to help is a reduction in pricing to a flat $99/month per region to qualified accredited nonprofit or educational institutions. Effective immediately, this limited-time price reduction is applicable to any new or added regions including renewals of existing regions. The time to take advantage of this new offer is limited, but for those education/nonprofits that qualify and take advantage of it then the newly-reduced US$99/month fee will remain in place after the offer expires as long as the organization invoicing remains current. Please contact business@lindenlab.com if you have more specific questions or would like to learn more about the discount. See our Terms & Conditions for more information.* 
How Can We Help?
We’re also here to assist you if your organization is exploring options in Second Life for new remote solutions for conferences, events or classes. Our support team is standing by to answer questions about how to get quickly started with a new private or public meeting or event space in Second Life. 
How Can I Get Started?
Get background information on Second Life enterprise, remote meeting and education services on our new micro-site and related FAQ. Reach out to business@lindenlab.com to discuss pricing and we’ll help you walk through the process. Options range from do-it-yourself to turnkey virtual meeting space solutions. Some organizations may want to customize how their employees interact with Second Life via a customized and branded sign-up process that brings participants directly to the virtual world meeting location upon the first login. Contact us to learn about whether this and other customized options are right for your organization.  If you are an eligible educational organization or nonprofit, you may qualify for a discount, too. Make sure to ask when you contact us!  CONFERENCE, EVENT OR REMOTE WORK ATTENDEES
If you are a first-timer in Second Life, you’ll want to start by creating a free Second Life account and downloading the Second Life Viewer. You’ll have the option to select an avatar that you wish to represent your digital identity. Participants can select from a variety of identities from human to non-human and a wide range of attire. Once you log in to Second Life, you may want to explore a bit to learn the basics of the virtual world. Check out our Support portal or our New User Tutorial videos for help. You may also want to explore a bit before attending your first virtual meeting or event. There are thousands of 3D locations in Second Life - browse the Destination Guide to get familiar with Second Life. When you are ready to attend your company meeting or event, click on the link provided by your employer to “teleport” and virtually visit the 3D meeting location.  *  Terms & Conditions: Any accredited educational institution or organization with a 501(c)(3) charitable non-profit tax status is eligible for a discount. Limited-time $99/month pricing (billed annually or quarterly) is available to qualified organizations who are purchasing new Regions or renewing their existing Regions. Discount is not retro-active or applicable to pre-paid Regions. See our Terms & Conditions for full details.
Linden Lab
In Second Life we strive to maintain a happy and trouble-free experience for all of our Residents. Failure to comply with these guidelines could result in the removal of your exhibit from the event. The Mole Coordinators will have the final decision whether a build meets and follows all guidelines and requirements. All decisions are final.  
NOTE: Set your group tag to the Exhibitors group before you rez your build. Objects rezzed under the wrong group will be auto-returned.
Parcel Specifications
Here are the specifications for your parcel:
Each parcel is a 32 meter by 32 meter square. Please keep inside the boundaries. This includes the “bounding box” of non-phantom sculpties and mesh.
Exception: Tree branches that overhang the sidewalk. These must have at least 2 meters of ground clearance, be set phantom, and must not be excessive.
Terraforming: Exhibitors may not terraform their parcels. Contact a Mole Coordinator for any terraforming requests. Only minor terraforming will be allowed, and it is at the discretion of your Mole Coordinator.
Height Limit: Your build must be under 75 meters tall, and it must be built from the ground up. If for some reason 75m is not enough, please contact your Mole Coordinator to discuss it.
No Skyboxes or Floating Signs: You may not use skyboxes or floating signs that advertise your build that are not attached to your build. Exception: Floating objects that are integral to the build, such as clouds or birds, may be used. Floating objects must remain within parcel boundaries. If you have any questions, please ask your Mole Coordinator.
Large Box Enclosures: Your build should not be or resemble a large prim box nor should you put prim walls near the parcel boundary. This can block the view of neighboring exhibits.
Repeated Builds: Please refrain from using a build exhibited at a prior SLB event. The event is a showcase of all that is wonderful in Second Life and repetitive builds take away from the excitement. Try something that exhibits the new growth of your organization or your Second Life.
Off-Region Landscaping: Some exhibitors will have water based exhibits with water views and though we all love the enhanced view of off-region enclosures, landscapes or objects, these objects often overlap parcel boundaries. With this in mind, off-region landscapes, enclosures, or objects are not allowed.
Prims: You have 468 prims (or land impact units) per 1024sqm available in your parcel.
Avoid Physical if possible: This includes builds that use or cause collisions to trigger scripted actions. Physical prims can cause performance issues so please minimize their use. Exhibits that use the physics engine must be reviewed by a Mole Coordinator to ensure that they do not cause performance issues when a region is filled with visitors.
Temporary Prims: Temporary prims can cause performance issues. Please minimize their use and tell your Mole Coordinator if you are using them. Also any temporary prims will count toward your prim count total. Example: You have 468 prims in total. If you use 10 temporary prims then the rest of your build may not exceed 468 prims.
Phantom: For ease of navigation, please use phantom for most of your build. In particular, trees, shrubs, flowers, grass, or other objects not attached to the main build should be made phantom. If possible, use physics type None to improve region performance, as described in http://wiki.secondlife.com/wiki/Physics_Optimization .
Floors: Any prims you walk on should be a maximum size of 32m x 32m. Walking surfaces are EXEMPT from the Phantom rule.
Sculpts and Mesh: Sculpts and Mesh are allowed, but use standard prims or quality, low-poly mesh when possible to minimize load burden for objects and textures. Bear in mind that bounding, particularly on mesh, may exceed the space of your parcel and cause issues for neighbors and visitors.
Glow, Full Bright, Shiny, and Particles: Overuse of glow, full bright, shiny and particles can cause performance and appearance issues. Please minimize their use.
Materials: Texturing for materials is allowed. Please be advised that to be fair as possible, region environments may be set to default day cycles.
Megaprims: Old megaprims (made by a 3rd party and not able to be changed in size) should not be used. We prefer to use the maximum prim size of 64 x 64 x 64 (parcels are 32m × 32m so this should be ample).
Windlight: SL17B regions may be set to default day cycles, but you can have your parcel set for specific windlight settings. Be advised that not all viewers are Windlight enabled nor do they all carry the same settings. Some visitors will not be able to see your chosen settings or your materials texturing.
Scripting allows for wonderful and interactive builds but can cause performance and privacy issues. Exhibits that depend on scripting may not function properly when the region is full of avatars.
Greeter Or Counter Scripts: Greeter and counter scripts can cause performance issues, and they also cause privacy issues. These are prohibited and will be returned if found.
Listening and Scanning Scripts: Listening and scanning scripts can cause performance issues. Please minimize their use and tell a Mole Coordinator if you are using them.
Clickable Givers: You may give items (notecards, landmarks, gifts, etc.) only via clickable givers that are scripted or use “buy for L$0”.. Unsolicited giving (spamming) is prohibited. The content you give must be relevant to the exhibit or exhibitor. Please use as few givers as possible. Example: A community exhibit at the SL17B may include a landmark-giver to a home region by being clicked on by avatar interaction, but it may not be distributed by script detection of an avatar within a given proximity or the act of an avatar walking on or through a scripted prim.
Floating Text Floating/Hover Text: Please use floating text and hover text sparingly as long as it doesn’t interfere with other builds.
Particle Scripts: Please be courteous of your neighbors and others by not using particle scripts that create particles that float into neighboring parcels.
NOTE: Once your build is complete, please delete as many scripts as possible to minimize script load on a region. In many cases, once an object has been rezzed with a running script, those actions become a property of the prim and the script is no longer needed. When in doubt, make a copy of the prim and take it into inventory. Rez the copy and delete the script, If the prim still behaves as intended, then the script is no longer needed and will save resources.
Non commercial Policy
Your display at the event should not be commercial. Exhibits promoting buying and selling of goods and services do not fit in with our policies and theme. Any part of an exhibit that violates this rule will be removed. While commerce is a very important part of Second Life, this is a party, not a mall or sales fair. No selling is allowed and no advertising will be permitted.
Exception: Gifts provided to SL17B visitors are fine.
Identification of exhibit sponsors is acceptable. If you are a Second Life creator with a brand you may include your store logo in a tasteful way in keeping with the overall design of your exhibit. A logo included in this way should not stand out at a distance.
Your display should not have any large, purchased elements in their entirety. If you have a purchased store, shelter, house or main structure your Mole Coordinator will ask you to remove it. Combining elements from several different sources is allowed as long as your final display at SL17B is a unique build created by you and/or your building assistants.
Tip-Jars Or Soliciting Donations: Exhibitors may not rez any object which collects money or asks for contributions. While we appreciate the efforts residents make to inform, educate, and encourage the support of charitable causes, this event cannot be used as a vehicle for the procurement of donations for charity. We make one exception to this rule. Please see the Performance Rules.
Adult and Moderate Content
All residents of SL are welcome to exhibit at the event. SL17B is a General rated event. To learn more about what the General maturity rating means, you can read the article on the General Maturity Rating on the Second Life website. Members of Adult or Moderate rated Communities are welcome to participate, but all exhibits must meet the General rating as determined by Second Life Maturity Rating for General rating. To keep things fair and within event rating, no nudity–artistic or otherwise–will be allowed. This also means that adult animations and/or gestures are prohibited. Please check any furniture or seating within your exhibit to ensure that adult animations have been removed. Landmarks to Adult and Moderate regions or communities may be given out as long as they provide a warning that they lead to an Adult or Mature region. If you have any questions about the content you wish to present, please consult your Mole Coordinator.
We pack a lot of exhibits on each region. Please be fair to your neighboring exhibitors so that visitors can access their exhibits too.
Performances: Your exhibit is not to be used as a performance/music/DJ venue for the entirety of the event. Your parcel is not an event venue. Having a party/parties is fine, but scheduling artists/DJs to perform for large blocks of time is not acceptable. This will burden a region with crowds that will make it difficult for other visitors to access other exhibits on the region. If you expect a large crowd, book a performance venue or lecture area for your party or performance.
Camping and Contests: You may not hold contests that cause large numbers of avatars to congregate at your build for long periods of time. This rule includes Lucky or Midnight Mania Boards and other items at the event staff’s discretion.
A scripted avatar bot can cause performance issues, and it also reduces the number of avatars that can visit a region. Scripted agents (“bots”) are not allowed. Instead use a welcome sign with a clickable giver script to offer up information or gift items. You may use a scripted mannequin if a representation of an avatar is needed.
Other Content Restrictions
Copyright Or Trademark Infringement: You may not use real life or Second Life brands, logos, sounds, or graphics that you do not own and do not have the right to use. As a rule of thumb, if you did not create it, or if you do not have written permission to use it, don’t. This includes the use of the logos (or photos of logos) for Linden Lab, Second Life, or any other licensed or registered trademarks. For other cases, you are required to follow the usage rules of content owners. For use of social media (Facebook, Twitter, Instagram, Pinterest, WordPress, etc.) buttons or links, please do a Google or Bing search on the companies’ respective allowed use of logo display. Any items not following published guidelines will be removed at the discretion of the SL17B staff.
Copybotted or otherwise illegally obtained content: You may not use materials known to be copybotted from other SL Residents or otherwise obtained from third-party sources without permission (“ripped” mesh objects, etc.). Such items will be removed at the discretion of the SL17B staff.
You may not use or display hate-oriented content at your SL17B build. If you are not sure if something is hate-oriented material, contact a Mole Coordinator. You may not display content that would defame, ridicule or disparage other residents or groups or Second Life. Any content that is deemed offensive, harassing, insulting or bullying will be removed, and the owner will be removed from the event. This will be determined by the staff of SL17B at their discretion. Their decisions are final.
Linden Lab
Crazy Dragona in Second Life pays homage to a historic nightclub in Krakow, Poland that was known for its unhinged debauchery and infamous clientele during the days of Soviet rule. It opened in 1989 just as the Berlin Wall came down, and the club features a unique and unusual interior filled with wall-wall-red carpets and sickly green lighting. 
The nightclub itself truly was underground in more ways than one, as it was located under a car park of the Forum hotel, built in the so-called “brutalist” style of architecture. In Second Life, the masterminds behind this recreation are Frenchbloke Vanmoer, Beev Fallen, and Martin Ren.
Here’s a description of the technical accomplishments in their own words:
“The build at present has four cube-mapped environmental projection spaces, Beev's incredibly clever lighting system and Beev's amazing refractive vodka bottle.  It also has more lights than most sims and breaks the six (eight if you count sun and moon) light limit before everything goes a bit odd so if you wonder why your alphas are glowing and your hair looks a bit weird then don't blame us. 
We were lucky to find the blueprints (after Yandex searching in poorly-translated Polish) which prompted a complete almost 1:1 scale build which is proving annoying to some avatar giants who can't get past some doors.
The build itself uses a mix of prim and mesh, textures range in size from some 128x128 normals going all the way up to texture layers imported at 4096 x 4096 which was the only way you could see the hairs on the carpet and read the text clearly on the beermats (16 of them on one texture). The magic of SL compresses them to 1024 x 1024 so fear not texture lag police. The texturing is optimized by recycling of materials whenever possible and getting rid of any that had no real purpose and could be replaced by some already used. It was built in a no-light Windlight (it has no windows and is underneath a hotel so sun and moon don't really come into it )  and needs advanced lighting on and preferably shadows off.” 
You can learn more about Crazy Dragona on its official Facebook and Flickr pages, but we encourage you to also check it out for yourself inworld in Second Life.
Video production by Draxtor Despres
Crazy Dragona
Crazy Dragona is a re-creation of a nightclub under the carpark of a Brutalist Hotel in Poland. The club uses environmental cube-map projections, so with advanced lighting turned on, it is a feast for the eyes! The masterminds behind this place are Frenchbloke Vanmoer, Beev Fallen, and Martin Ren. Check Flickr group for more images and videos: flickr.com/groups/crazydragona
Visit in Second Life
Brett Linden
We’ve gotten quite a few questions lately about how we market Second Life to potential new residents. Insight into our current and future marketing strategies is important because it provides a glimpse into our efforts to help grow the Second Life population and economy as it enters its 17th year of operations. That’s why our current Marketing team has been working hard over the past year to sharpen our growth initiatives with more efficient and targeted campaigns that reach across many paid, organic and social channels. Keep reading to learn what we’re doing now and in the near future - we’ll be discussing our plans in even more detail this Friday on the live video stream of our weekly “Lab Gab” program (found on YouTube, Facebook, Mixer and Twitter).
On the paid/performance marketing front, we modernized our acquisition efforts last year by putting into place the use of new technologies that allow us to more precisely target new users across numerous themes, communities and genres. As part of this effort, we’ve identified a few dozen strategically-relevant, high-impact community segments and themes -- all of which now have new related display, search and video ad content served against specific matched keyword inquiries and sites. Some ads are also served across social media to those with social profiles that express an interest in some or all of our targeted themes. That means that you might see new sci-fi roleplaying ads appearing on some sci-fi fan sites, social media pages, or new romance ads on long-distance relationship forums - the list goes on…
In many cases, Second Life ads are also set up as multivariate tests that help us determine which combination of images, text, and call-to-actions perform the strongest for click-through rates and retention. So, some ads may look identical except for one variation in text or imagery as we test and learn which combinations convert best. Among the themes with high traffic volume and interest among potential new residents are those that involve fashion and/or avatar customization, identity exploration, fun socialization and chat (“meet new friends,” etc.) and several specific roleplaying communities (with many campaigns going deep into specific areas such as maternity, fantasy, sci-fi and vampire themes). One consistently high-volume (but often polarizing) theme is “romance” as these ads tend to have high click-through rates that ultimately bring a large number of new people into Second Life. However, SL is so much more than a place where you might meet or hook up with a potential partner - so we aim to balance out the overall portfolio with a range of themes across the overall marketing mix. Striking the right balance with a combination of heart and science in our ad creatives is a key concern and goal. 
While we have hundreds of ads in rotation at the moment, here are a few examples of some of our more recent ads that are performing particularly well for click-through and conversion rates across multiple languages:

To be clear, we don’t want to limit our messaging just to those themes that get the most clicks - that doesn’t do justice to the true creativity and diversity of the Second Life community, culture, and overall experience. That’s why our overall ad strategy includes campaigns that aim to appeal to a more diverse mix of users (even if those themes have a lower volume of potential new users). In fact, some of the most successful retention rates we see come from campaigns with smaller and niche themes. 
Further, some communities tend to spend more L$ than others and/or login more often and for longer periods of time. Among the most promising new and forthcoming campaigns are those targeting themes that better explore issues of identity formation and creative freedom of expression. In particular, we are looking to expand our campaign efforts to further embrace the furry/anthro, tiny, creator and LGBTQ+ communities. If you think we’re missing the boat on any specific themes or communities and/or have a question about our segmentation content strategy, then please give us your feedback and we may address your comments in this Friday’s “Lab Gab.”
One of the newer areas of focus in our marketing is the use of paid video advertising. We’re now in the process of developing dozens of new video ads to promote Second Life across YouTube, Twitter, Facebook and other outlets that support video advertising. 
You may have already noticed our recent “Second Life Destinations” video series, produced in partnership with Draxtor Despres. This web series, which is distributed across our social media channels, explores a different community or theme each week. While these longer fly-through videos are not intended to be ads, we do simultaneously create shorter ad edits from each episode. That means that each episode is accompanied by shorter fifteen- and thirty-second formats that are used for targeted paid advertisements to non-residents. Here’s a side-by-side comparison of how a longer video about surfing destinations was truncated into a fifteen-second ad edit: 
Original Social Video - "Second Life Destinations - Surfing Hot Spots"

15-Second Ad Edit - Catch a Wave in Second Life 

Here’s an example of how our “Love Made in Second Life” series was truncated into shorter ads, too:
Original Social Video ("Love Made in SL" videos) - Romance

30-Second Ad Edit (Sourced from multiple videos) - Romance

So far, we have dozens of these community-specific video ads in rotation with more added each month. Here are some examples of the more popular segment ads currently in rotation:
Avatar Customization/Fashion

Medieval Roleplaying Communities

Online Hangout/Social Chat

Art & Creation (French Language)

Virtual Travel & Exploration (Japanese Language)

These examples are just the tip of the iceberg. Among the dozens of other active video campaigns are those that focus on virtual pets (horses, cats, etc.), 3D art and exhibitions, cyberpunk, haunted attractions, adventure and exploration, SL Pride, motorcycle enthusiasts and skill gaming. There's even an ad that's all about Second Life hair!
With all of these new video, search and display ads, we are running MORE ads now than ever -- across more channels than ever. So, where then do these ads run? 
Some of these ads and the longer social media edits are found organically amidst Google and social media search results but also on the open web: display, social and video ads are appearing across many, many sites and networks. In some cases, we work with external ad or affiliate network partners to help us maximize our ad reach -- but we also now have better expertise in-house to manage and strategize our performance marketing efforts. In the next episode of “Lab Gab,” you’ll meet Darcy Linden, our Senior Marketing Manager who oversees our performance marketing efforts and strategy.
Still...one of the most common bits of feedback we hear is “I never see ads for Second Life”...and that is somewhat by design as we don’t want to be inefficient with our precious ad dollars to serve acquisition-focused ads to our existing community.
However, that doesn’t mean that we don’t want to reach out to you. In addition to ads aimed at non-Residents, we also have separate “retargeting” campaigns that include content specifically created to inform existing Residents about new events or experiences. For example, we might want existing users to check out a specific high-profile event or experience -- or maybe let them know about Premium memberships and discounts. While these efforts are still in their infancy, we expect to do much more retargeting in the coming year.
All marketing efforts have to work hand-in-hand with our product teams to ensure that once we get a new Resident in the door, there is a positive experience once they arrive. There are many ongoing experiments underway (and improvements to be made) on that front that we’ll perhaps address in a different blog post.
Einstein is alleged to have once stated, “Imagination will take you everywhere.” That's certainly true in Second Life and we intend to stick with the "Your World. Your Imagination" tagline that captures the many wonders and possibilities of SL. 
However, in today's world of programmatic advertising, segmented ad buys and keyword search advertising, our campaigns are often customized with messaging and images that are optimized to appeal to and elicit clicks from specific targeted audiences. These efforts can be highly cost-efficient and effective, but we also recognize the necessity of keeping the heart, soul and spirit of Second Life alive amidst the algorithms. This is one of our biggest challenges in the coming year. 
It isn't enough to be data-driven. We also want to do justice to the community with campaigns that accurately capture and convey the cultural and creative energies that charge our virtual world. To do this, we may need to think further "outside the box" with bolder experiments in messaging and design for future campaigns and acquisition channels. That may include more mainstream ad efforts that reach untapped audiences, including those found on cord-cutting platforms. We'd love your ideas as this is a conversation that is very much alive and active inside and outside the Lab. You can share your thoughts on our feedback submission form for this Friday’s “Lab Gab.”
Of course, not everything we do in marketing involves paid campaigns. We recently brought aboard one of our top social influencers - Strawberry Singh - now Strawberry Linden to help with our social efforts - and she worked closely with our former community lead Xiola to help boost our social strategy. 
On our social channels, you may have noticed we’ve been quite active over the past year. In addition to our ongoing presence on Facebook, Twitter, Plurk, Tumblr, Pinterest, Flickr and YouTube, we’ve recently expanded to Instagram and we are testing out younger-skewing social channels TikTok and Byte. 
We look closely at what types of posts get the highest reach and engagement and a key lesson is that video posts consistently perform higher than other forms of content. That’s one of the reasons why we have prioritized the launch of new original video programming , such as the weekly “Second Life Destinations” videos that showcase a different location with a fly-through. We also launched the “Made in Second Life” mini-series that offers in-depth interviews with creators and communities (recent episodes showcased the aviation community, museum curators, artists and fashion creators). Interestingly, some of the most-viewed videos we’ve seen are those that explore the true stories of people who found love in SL. 

Last year, we also debuted live streaming programming across multiple channels including YouTube, Facebook, Twitter/Periscope and the new Mixer platform. Expect to see more “Lab Gab” episodes that include interviews with Linden executives and community creators, as well as many more spontaneous and scheduled live streams that showcase inworld locations and events. 

Additionally, one of the most visible contributions from Strawberry has been her work on the production of numerous new user tutorials - all of which are localized in eight languages with unique voice-overs in each language - a first for us. Here’s a teaser of how these tutorials sound in each language:

We recognize that we have an abundance of amazing creative content from our community - so why not promote it? After all, who knows SL better than those who use it, love it and create content about it?

That’s why we recently launched the Second Life Blogger Network (SLBN) to better call attention to high-quality community blog posts, videos, images and e-zines. Through the SLBN, we are now sharing a significant amount of community-created content distributed our social channels, official blog and the login page of the official SL Viewer. In addition to giving the community more reasons to log back in, this effort also aims to build better mutual web traffic as well as to establish improved search engine relevance and indexing for both Second Life and many community bloggers.

We are also working closer and more directly with many community members to amplify some of their events and experiences, too. Now we can’t do this for every event or creator but we are looking at high-impact partnership opportunities that we think can help grow SL. For example, SL creator Astralia secured an official license from Sanrio that covers many well-known characters such as Hello Kitty - and we’ve collaborated directly with Astralia and Sanrio for some cross-promotion opportunities that introduce completely new audiences to SL. We’ll continue to look at additional high-profile strategic partnerships with creators and micro-influencers to help grow SL, too.
While not new, there is also an ongoing opportunity for Second Life creators and venue owners to continue to promote your Second Life events or locations in the Destination Guide. Each week, we add over a dozen new entries to help drive traffic to new and exciting experiences in Second Life. This gives heightened visibility to participating venues on the official SL website, inworld search, external search engines and even the login page of the official Viewer.
We hope that this information helps to demystify some of the machinations and motivations of our marketing efforts -- but we also know that this just scratches the surface of what needs to be done to continue growing Second Life in the future. 
For example, our Marketing Analyst Maveric Linden is hard at work on several new email marketing initiatives, such as “Rez Day” notifications, a refresh of our new user emails, new community newsletters, and other useful announcements for those who opt-in. We’re also looking to do more to increase awareness of SL in both mainstream and specialized media outlets and blogs with several new “earned media” initiatives that help better connect reporters to compelling SL community stories and trends.
So, what are we missing? Are there things that you think we can do better and/or what feedback do you have for the Marketing team as it ramps up its efforts for the rest of 2020? Share your thoughts and questions with us directly via this form - and we’ll do our best to respond on this Friday’s "Lab Gab"!

Pictured (Left to Right): The Second Life Marketing team including Sr. Director of Marketing Brett Linden, Marketing Content Specialist Strawberry Linden and Sr. Digital Marketing Manager Darcy Linden. Not Pictured: Marketing Analyst Maveric Linden.
Disclaimer: Pictured cats are not official members of the Marketing team. 
Strawberry Linden
Pictured: Tralala's Diner
Each week, the Second Life Destination Guide editorial team reviews dozens of new locations and events worth exploring. With all those beautiful destinations to check out, we thought we’d highlight a few of the entries that stood out to the editorial team. This week, instead of showcasing new entries, we are going to focus on a few of the golden older entries that are some of our favorites.
Tralala's Diner @ Pine Lake
Tralala's Diner @ Pine Lake is post-apocalyptic living at its finest. Explore this photogenic region filled with rooftop slums and scavenged ruins. Strap yer boots on tight...you might be a'ight
Visit in Second Life  
Ocho Tango Place
Ocho Tango is a land dedicated to tango, with a milonga for dancing and live concerts. It has become a point of reference for all lovers of Tango Argentino.
Visit in Second Life  
Luanes Magical World
Luanes Magical World is a beautiful place and magical delights can be found all around. Explore the magical unicorn forest, enchanted woods, magic caves, the fairytale island, princess tower, dragon ruins and much more in this magical location. There are plenty of opportunities to bring a special someone to see all the secret, romantic and magical spots. Enjoy the photogenic locations and magical moments that await in Luanes Magical World.
Visit in Second Life  
Where peaceful waters flow
Where peaceful waters flow is a wildlife and nature rainforest. Everyone is invited to listen to the sounds of nature.
Visit in Second Life  
Japanese music group Chouchou bring their creativity to Second Life in several photogenic and atmospheric regions, including "Memento Mori," "Islamey" and "The Babel."
Visit in Second Life Once you've visited all these beautiful regions, don't forget to hop on over to the Home & Garden expo to see the all new Linden Homes Preview!
Linden Homes Preview
Get an exclusive first look at the newest Linden Home offerings at the SL Home & Garden Expo, starting February 28th in Second Life!
Visit in Second Life Got a spot that you’d like listed in the Destination Guide? Make sure to drop us a note at editor@lindenlab.com or submit your spot via web form.
Connect with Second Life at the following links:
Community | Instagram | Facebook | Twitter | YouTube | Flickr Account | Flickr Group | Pinterest | Tumblr | Plurk
Linden Lab
In recognition of Black History Month, our “Made in Second Life” series explores the newly-reopened Virtual Black History Museum in SL!
Open through late March, this interactive educational experience invites attendees to explore the timeline of African-American history from the heartaches to the victories in a park-like and welcoming environment.
At the heart of the museum is a new exhibit that spotlights the amazing women that helped shape African-American history in the US.
“There’s a focus on women in Black history and telling some of the stories of people that don’t really make it into the history books,” says curator Abrianna Oceanside.”We talk about Harriet Tubman and Rosa Parks, but we don’t really talk about some of the [other] names that we don’t even recognize.”
That’s why the Museum goes deeper in its exhibition to amplify awareness of several lesser-known historical figures including civil rights activists Amelia Boynton Robinson, Daisy Bates, and Martha P. Johnson.
“To be able to walk through, observe and just be able to have a more immersed experience is more effective than just going to a website and reading the information,” says Oceanside. “I’m hoping to foster a place where there can be a dialogue.” 
While some of the subject matter in the museum can be unsettling, Oceanside says that she hopes the experience will help enlighten and educate attendees.
“There are a lot of difficult discussions and I’m OK with uncomfortable because I believe that is a big part of what helps us grow as people,” she says. “I’ve had some really interesting discussions with people whose perspectives shifted a little bit...and sometimes that little shift makes a big difference in the world.”
To learn more about the Black History Museum, watch the video or visit it in Second Life.

Video Production: Draxtor Despres
Logo: Marianne McCann
Linden Lab
There’ve been quite a few rumors about changes at the Lab and their possible effects on Second Life and Tilia. The truth is that we have made a few operational and personnel changes to ensure that we continue to stay strong for the next decade and beyond. This means that we had to say goodbye to a few employees, but at the same time we also strengthened our team by bringing back some heavy hitters who will help make Second Life better than ever. 
So, Second Life is still here and still strong. We’re continuing to invest in its future and you’ll see the results of our commitment this year as we roll out a new mobile companion app, new Linden Home themes, performance and usability improvements, and a number of other new features and enhancements. The ability to change names will be available in the next few weeks, too. 
These changes reflect our commitment to making SL strong for many years to come. To infinity and beyond!
Strawberry Linden
Pictured: Southern Roots
Each week, the Second Life Destination Guide editorial team reviews dozens of new locations and events worth exploring. With all those beautiful destinations to check out, we thought we’d highlight a few of the entries that stood out to the editorial team. So in no particular order, here are a few locations on the Destination Guide that we recommend checking out this weekend:
This week’s focus is on regions and events with a Valentine’s theme. See more Valentine’s themed regions in the Valentine’s Day category on the Destination Guide.
Overlook - Valentine's Edition
Overlook Venue - Valentine's Edition is sure to provide you with the perfect romantic setting for this lovely time of year. Join the group for rez rights to accommodate your photography needs, and to stay up-to-date for any events happening. Stay to dance anytime with the updated intan, and stream 24/7.
Visit in Second Life  
Valentine on Ice 2020
Rebel Yell Concerts presents: Valentine on Ice. Bring your special one and enjoy the many romantic spots: dinner at the Valentine restaurant, swan boats tour, cupid moon tour, awesome tribute concerts, and the many winter activities such as skiing and sledding. Spend some quality time in this romantic winter experience.
Visit in Second Life  
Southern Roots - Love is in the Air
Love has spread all around Southern Roots! Enjoy many romantic spots throughout and come participate in #AdamsPhotoChallenge. Remember in the south, we say grace, listen to mama, sweeten the tea, know the neighbors, bless hearts, use manners, love like crazy, catch lightnin' bugs, live simple, say hey y'all, count our blessings, wave at strangers, give warm hugs, and marry for love. Flickr group: www.flickr.com/groups/southern_roots
Visit in Second Life  
MadPea's Cupid Catastrophe
The MadPea Cupid Catastrophe is two exciting and insane weeks of thrilling grid-wide fun in the form of hunting through beautiful lands, amazing clubs, unique businesses, quaint homes, and even the occasional evil lair for those annoying Cupids and squishing them before they cause the usual troubles! Valentine's has never seen a hunt like this one! Event runs from February 1st to 15th.
Visit in Second Life  
Cupid Inc. 2020
Cupid Inc. 2020 by Novel Events is an annual shopping event with an innovative gifting system. Besides purchasing for themselves, patrons will be able to send anonymous gifts to their loved ones! The event runs from February 5th to the 25th. More information at CupidIncEvent.com.
Visit in Second Life  
Of course, if you haven’t already done so, don’t forget to visit our three Valentine’s events: Isle of View, Dunk & Hug a Linden Event, and the Valentine’s Shop & Hop shopping event. Read more about them in our Valentine's blog post.
Got a spot that you’d like listed in the Destination Guide? Make sure to drop us a note at editor@lindenlab.com or submit your spot via web form.
Connect with Second Life at the following links:
Community | Instagram | Facebook | Twitter | YouTube | Flickr Account | Flickr Group | Pinterest | Tumblr | Plurk
Linden Lab
Love is in the air...and Valentine’s Day is just around the corner! That means it is time for the return of the Isle of View, our annual Shop & Hop event and the Dunk-A-Linden & Hug-A-Linden Event.

It’s back - and better than ever! The Isle of View is our annual tribute to all-things-romantic via four regions filled with forested walks, love nooks, and romantic swan boat rides.
This year, we’ve made several additions including updated Mesh and Windlight enhancements, improvements to the Swan Ride and even some redesigned and new gifts!
Visit one of the Love Pavilion gift kiosks to browse through a variety of gift selections that you can send to your friends and loved ones on Valentine’s Day. This year’s selection includes several new options including heart lollipops and balloons, an adorable teddy bear, a chocolate box with rings, cutesy cupcakes, love lanterns and, of course, romantic roses. To select and send your free gifts, follow the directions on the sign adjacent to the kiosk. 
What are you waiting for? The Isle of View is now open!

Ready to shop? Share the love on Valentine's Day and bring your friends to get big discounts and free gifts from over 80 of your favorite Second Life Merchants at the annual Shop & Hop event, held Feb. 6-23. This year’s event spans across multiple regions filled with exclusive items you won’t want to miss!
Once the event opens, head on over to the Gilded, Aurelian, Gleaming or Tinseled regions to get started. For added convenience, we added adjacent camming areas as well.
After your happy haul, be sure to share your shopping pics in the Second Life Shop & Hop Flickr photo pool. Before you head over, you can browse in advance to see what others are shopping for and sharing, too! 

Are you feeling “some kind of way” about the Lindens? Show your love (or friendly aggression) for the makers of Second Life at our annual Dunk-A-Linden & Hug-A-Linden Event, held on Feb. 14 from noon-2 p.m. (SLT). Join us for music, conversation and plenty of soaked Lindens!

Don’t forget to check out our special Valentine’s Day Destination Guide category, too! You’ll find numerous community-created events and romantic destinations to explore including Mad Pea’s Cupid Catastrophe, The Stupid Cupid Hunt 8 and much more!
Finally, our popular “Love Made in Second Life” mini-series returns next week! Stay tuned for an all-new episode exploring the true story of a couple who met in SL before finding true love in the physical world.
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