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Not so long ago, the hottest social network on the Web started deleting user accounts if it suspected they didn't represent a real person. "Fake profiles really defeats the whole point," according to the site's founder. "We're going to get rid of all that stuff." Users were up in arms.
No, it wasn't Facebook. It was Friendster, and the year was 2003. (You can still read about the episode on Salon.) Even back then, before Facebook was founded and before Twitter was more than a gleam in Jack Dorsey's eye, identity and the question of who or what lay behind a profile pic was a hot-button issue on the Web.
Where online worlds and today's other social technologies are concerned, such matters have only become more complex. With this blog post, I want to open a conversation about some of the issues surrounding identity and how it gets handled online. (That's my job, after all, to start some conversations.) We show up in the digital realm under so many different guises now, it has become difficult -- perhaps impossible -- to separate the real from the imagined, and the actual from the virtual. For many, using the word "virtual" in regard to online worlds and other digital contexts has become nearly meaningless. To me, there's nothing virtual at all about my presence in various online contexts. Like many people, I have a handful of email addresses, a Flickr username, an XboxLive gamertag, and more than one Second Life account. Each of these represents an aspect of my identity, one of the various ways I express myself online. And as Web and mobile services continue to work their way into all corners of our lives, these aspects will continue to proliferate -- and as they do, we'll start facing important questions about how we handle these collections of selves. Their answers will do much to determine who we become as the next generation of connected human beings. How we as technology providers handle such questions largely determines what choices we as individuals have open to us. And the choices we make as individuals in these contexts can have a surprising impact on who we are -- in "real life" -- and who we can become.
The thing not to miss here -- and it bears stating despite how obvious it sounds -- is what all these online "identities" have in common. At the center of them all, the hub that ties all these personae together, is the very real, non-virtual, analog and offline "you." Whether the connections are public or not, your Second Life avatar, your World of Warcraft toon, your Facebook profile, your LinkedIn employment history -- all of these and more are just different aspects of a single entity: the person reading these words. They are all already connected to each other, via you.
The question we now face, both as people and as organizations, is how we handle these connections, how we handle these collections of selves. And make no mistake; this issue is fast headed toward a boiling point. Both Google (via Friend Connect) and Facebook (via Facebook Connect) already offer services designed to take the place of your Social Security Number or national ID in the new century, and the competition among them and other players to control who you are is only due to heat up.
One question that's interesting to contemplate is whether your avatars will share that digital identity card. By now we're quite familiar with the positive network effect of being connected to other people in a social network or Web service like Facebook, Twitter, Flickr, or the like. The more people you're connected to, and the more people they're connected to, the more useful the network becomes. But do the same rules apply to making connections among the various aspects and avatars that all revolve around the offline you? My personal Twitter updates also update my personal Facebook page (though my Linden Twitter updates do not). People who find my Twitter page can also find my personal blog (though there's not much to read there). I get a lot of benefit, both personal and professional, out of being the same person in many different online contexts.
But you shouldn't necessarily be forced to make the same associations I do. If you ask most people, making those connections should be opt-in. Not everyone sees the same value in such links. But if we as a society put the right kind of identity-management tools in place, you'll be able to extract just the kind of value you seek, without being forced to expose information or connections you're not comfortable with. The interesting conversations here will be about what kind of value we're looking for, and what kind of tools we need. The answers won't be the same for everyone, of course, but they will be important to everyone as the various digital contexts we inhabit continue to converge.
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