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Displaying articles for: 08-07-2011 - 08-13-2011

The Second Life Economy in Q2 2011

by Community Manager ‎08-13-2011 01:08 PM - edited ‎08-13-2011 01:11 PM

The Second Life economy remained consistent in Q2 2011. The highlights were strong growth in registrations, a steady Linden $ exchange rate with slight appreciation, and continued growth in Linden $’s held by customers –with most other key metrics within 1-2% of recent quarters.


For a definition of the metrics in this post, please see this wiki page. Click on each image below to see a larger version.

DAILY COMPLETED REGISTRATIONS

With the addition of Basic and Advanced viewer modes, plus an improved new user registration flow in early Q2, there was a sharp uptick in registrations that continued throughout the quarter. Q2 averaged 27.9% more completed registrations per day than Q1.




AVERAGE MONTHLY UNIQUE LOGGED-IN USERS

Average monthly logged-in users for Q2 increased 2.8% from Q1 2011. This chart is more comparable to industry standards for reporting size of customer base and will replace previous measures based on user repeat logins or time active.





USER HOURS
User hours remained within 2% of the most recent quarters.




AVERAGE MONTHLY ECONOMIC PARTICIPANTS

Active economic participants were within 1% of last quarter.



AVERAGE EXCHANGE RATE

The exchange rate remains very consistent and strengthening slightly with a 0.4% appreciation in the L$ over Q1 and a 4.3% appreciation in the L$ over the same quarter last year.  



*Note that the exchange rate is expressed in L$/USD, meaning larger numbers represent a lower L$ value and smaller numbers represent a higher L$ value. The average rate is calculated by dividing the total L$ exchanged through the LindeX by the total US$ exchanged through the LindeX in the quarter.

L$ SUPPLY

Money supply grew by 2.2% in Q2 from the prior quarter and 15.8% year over year, bringing the equivalent US$ value of all customer-held L$ to US$30 million.



*Note: From time to time we will change our reporting in order to provide the most relevant and accurate summary information for the use of merchants, landowners, content creators, and other participants in the Second Life economy.  Q2 2011 is an estimate calculated based on different methodology versus previous quarters.  

LINDEX VOLUME

Q2 LindeX volume declined 2.7% to US$30.6 million in line with seasonality. This is a strong 4.4% increase over the same quarter last year.



WEB MERCHANDISE SALES VOLUME

The volume of web merchandise sales grew by 4.9%when compared to Q1 2011 and by 38.1% when compared to Q2 2010.


WORLD SIZE

World size remained consistent with last quarter at just over two thousand square kilometers.  




Cat-Avatar

"I’ve been getting a lot of emails from people that know nothing about Second Life, but have somehow found my blog through various social networks, asking me for more information. Therefore I figured I would write up a quick tutorial for those interested in joining and looking for some free resources to kick start their inventory..." Keep reading at StrawberrySingh.com



August Update

by Community Manager ‎08-08-2011 12:37 PM - edited ‎08-13-2011 01:11 PM

This update brings a variety of features for you to check out, including upgrades to Profiles and the Viewer. The new features are part of our ongoing quest to create an excellent experience for you — whether you’re creating, connecting or exploring.

Profiles

It’s easy to forget about RL for a while, socialize as your unique SL identity, and share what you love about Second Life when you’re part of SL Profiles. Connect with other Residents and explore Profiles using whichever identity you choose. You can add your interests, tweet your favorite locations and form friendships with other Resis, as well as continue the conversation through Facebook, Plurk and other social sites.

As always, we value your right to network under any identity you like — and SL Profiles lets you do just that. Your SL Profile name and identity can be whatever you like — let your imagination run wild! Update your status, share your location and comment on friends’ posts. You’re in charge of how you connect and how much of your RL identity you share.



Spend some time exploring — there’s a ton of ways to customize your settings for a rich, social SL experience. You can edit your Profile at any time — and there’s a spot for your real-world info, too. Customize your settings to optimize your Profile.




The Recommendations tab lets you know which Residents might make good friend match-ups for you, and the more interests you add to your Profile, the more recommendations for potential pals will pop up. You have the option to add your recommended connections to your friends list right in Profiles, and you can contact them right away through instant messaging — or just have fun reading the profiles of like-minded Residents.


Updates to the Viewer

We’ve made big changes to the Viewer Login Screen.

  • When you open the Viewer, you’ll get a peek at what’s happening inworld. Check out the latest Destination Guide Editor’s Picks and stay up-to-date on SL news with a direct link to the blogs. Want to chat? “What’s Hot Now” reveals the most popular locations — click, log in and start socializing! Get started right now. Just click on any one of the images before logging in, and you’ll start your SL experience at that location.


 

  • You’ll also notice some changes relating to Region Environment Settings. These give region managers the ability to customize environment settings — like atmosphere, sun, time of day, and cloud coverage. Visiting Residents will automatically see those settings, unless they’ve already chosen to use a personal override. For example: a Gothic castle might have a gloomy, spooky environment — and a tropical island might be bright and sunny. This feature is sometimes referred to by its previous moniker, Windlight Environment Settings. Check out the Knowledge Base for more info.


 

  • For greater discoverability and to provide you faster access, you’ll find the Search Button displayed along the bottom bar in the Viewer.
  • Another new feature gives parcel owners greater control, including the ability to hide avis, avatar activities and conversations from everyone outside a parcel and vice versa. You also gain the ability to restrict sounds emitted by avatars on the parcel.
  • We expect to release the next version of the Viewer toward the end of August.


Meanwhile, we continue to work on the issue of full compatibility with Apple OS X Lion — we’re currently testing out compatibility issues. Many Residents have chosen to wait on upgrading their versions of Mac OS X so they can continue to go inworld. Check out more details here, and join in the conversation.


More new avatars

We’re proud to introduce the latest members of the SL family — a new troupe of human avatars. Last month, we rolled out our line of robot, animal and vehicle avis, and this month we’re adding to the new selection.




Avatars created by: Adam n Eve

The newest group of human avatars includes a spectrum of ethnicities, and complements current inworld trends — Steampunk, anyone? You can try them out by going to the Library folder in your Inventory and choosing Clothing > Initial Outfits. These guys (and gals) have been designed to optimize loading time. We considered various benchmarks, including Avatar Rendering Cost. We worked with Adam n Eve to craft detailed textures that emphasize aesthetic beauty. This balance provides a good starting point for customizing your look, and serves as an example for creators of how to make inworld items look good — and also load quickly.

Second Life is about creativity, diversity and communication — and this new pack of avis gives you a greater range of personalities to try out. They’re also completely modifiable.

Payments

It is our goal to continue to improve our payment process in order to make it easier and worry-free. Starting this month, Residents will begin to see improvements in usability including simpler layouts and flows, and we’ll be working on making the system even easier over the next couple of months. We’re also working on a new-and-improved way to offer local currency options. If you are currently part of the Local Payments beta there are no changes just yet.

Mesh is in production

We’re still accepting volunteer regions to receive mesh support here. If you just want to experiment with mesh creation, the same link will provide you with the steps you’ll need to take to get involved, and locate a mesh sandbox to work in. We’ve started to roll out mesh to regions across the grid via our release channels, and it will soon arrive at a region near you. While it’s being deployed, mesh objects are supported — but not all viewers will display them, and not all regions will fully support them until the rollout is completed. Also, we know there are going to be questions about some concepts being introduced with mesh, and we’re working to help explain them — more to come on that topic in the near future. The mesh forum is a great place to see and read what others are doing, as well as ask questions.

More Personalized Emails

If you’ve unsubscribed to optional news and promotional emails in the past, you can now resubscribe to emails by category. It’s important that you enter the email address that’s connected to your SL account. These subscription options don’t affect the emails you receive for transactions, instant messages from friends and/or customer service responses.

Have fun,

Linden Lab