The Second Life Economy in Q3 2011

by Community Manager ‎10-14-2011 10:04 AM - edited ‎10-14-2011 02:38 PM

The Second Life economy remained stable in Q3 2011. We closed the quarter with some positive momentum, with a continued increase in registrations and a stable Linden Dollar exchange rate with slight appreciation, as well as a higher amount of Linden Dollars held by customers. Most other key metrics were consistent with recent levels.  

For a definition of the metrics in this post, please see this wiki page. Click on each image below to see a larger version.

DAILY COMPLETED REGISTRATIONS

Following the launch of our new-user registration flow, improvements to the Premium offering and the launch of mesh, we’ve seen a continued uptick in registrations throughout Q3. In fact, August was the biggest growth month for Second Life in nearly four years, with Q3 averaging 45 percent more completed registrations per day than Q1 before the new reg flow was implemented.




AVERAGE MONTHLY UNIQUE LOGGED-IN USERS

Average monthly logged-in users increased slightly from Q2 2011.  


20111014_chart_QBP_avg_logged_in_users.png


USER HOURS

User hours declined slightly, remaining within 2 percent of the most recent quarter.





AVERAGE MONTHLY ECONOMIC PARTICIPANTS

Active economic participants grew by 2.8 percent over Q2 2011.




AVERAGE EXCHANGE RATE

The exchange rate remains very stable, strengthening slightly with a 0.5 percent appreciation in the L$ over Q2 and a 6.4 percent appreciation in the L$ over the same quarter last year.  




*Note that the exchange rate is expressed in L$/USD, meaning larger numbers represent a lower L$ value and smaller numbers represent a higher L$ value. The average rate is calculated by dividing the total L$ exchanged through the LindeX by the total US$ exchanged through the LindeX in the quarter.

L$ SUPPLY

Money supply grew by 3.7 percent in Q3 from the prior quarter and 8.5 percent year over year, bringing the equivalent U.S. dollar value of all customer-held L$ to U.S. $29.3 million.



*Note: From time to time we will change our reporting in order to provide the most relevant and accurate summary information for the use of merchants, landowners, content creators, and other participants in the Second Life economy. Q2 2011 is an estimate calculated based on different methodology versus previous quarters.  


LINDEX VOLUME

LindeX volume for Q3 amounted to U.S. $30 million, a 2 percent decline in line with seasonality, but 6.4 percent growth of the same quarter last year.  



WEB MERCHANDISE SALES VOLUME

Q3 2011 web merchandise sales volume grew 2.8 percent compared with Q2 2011, and grew 30.9 percent as compared with Q3 2010.




WORLD SIZE

World size remained consistent, with last quarter at just over 2,000 square kilometers.  



Previously:

Q1

Q2